Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Gen Z in Kenya

From Silicon Savannah to the streets of Nairobi, Kenya’s Gen Z are rewriting the rules of power, protest and purpose for governments and brands.

Markets

Gen Z’s Mall Revival

For Gen Z, malls are more than places to shop – they have become social playgrounds where retail, food and entertainment collide to create energy, connection and discovery.

Markets

The Bromeopathy Market

Bromeopathy is entering the mainstream as the wellness industry caters for a new wave of men seeking science-backed products and supplements to fuel their masculinity. 

Big Ideas

SXSW 2025: Reclamation Versus Resistance

SXSW 2025 marked a radical shift from resistance to reclamation, as industry leaders build agency in a challenging democracy, create decentralised media platforms and focus on a shared humanity.

Markets

Gen Z in Indonesia

With millions of young, tech-savvy and entrepreneurial Indonesians reshaping culture, business and faith, Gen Z is a force no brand can afford to ignore.

Big Ideas

A good vintage

Oregon – Alit’s transparent pricing model aims to educate consumers about the brand’s supply chain and the wine-making process.

Alit : Radical Transparency : Wine Market

Big Ideas

Privacy option

Global – Deseat.me is an app that taps into the privacy zeitgeist by helping to delete people’s online personas.

Deseat.me : Privacy : Data

Big Ideas

Five-star rating

US – Uber is now offering its customers inspiration as well as transport with an online restaurant guide.

Uber : The Sharing Economy : Convenience

Big Ideas

A free ride

Germany – Brands are allowing commuters to travel on the subway in Düsseldorf for free if they watch their ads on their phones.

WelectGo : Advertising : Free Travel

Big Ideas

Live beauty

China – Two thirds of beauty brands have adopted live streaming as a way to reach Chinese consumers.

Live-streamers Tribe : Live-streaming : Retail

Big Ideas

Everyman beer

US – Beer brand Miller is tapping into a sense of nostalgia by re-introducing its slogan from the 1970s.

Just-nots : Miller Coors High LIfe : Advertising

Big Ideas

Lisbon Web Summit

Moving to the Portuguese capital from Dublin this year, the event had nearly doubled in size to host more than 53,000 attendees and focused on far-...

Web Summit 2016 : Lisbon : Digital Media

Big Ideas

Youthful excursions

US – New research indicates that parents are increasingly focusing their luxury travel experiences around their children.

Luxury Travel : Top Flight Family : Airbnb

Big Ideas

Time to educate

Switzerland – TAG Heuer and Zenith are joining forces to establish the LVMH École d’Horlogerie watchmaking school.

LVMH : Watch : Horology

Big Ideas

Resounding remedy

UK – Healthcare start-up Echo has built an app designed to help people manage their long-term prescriptions.

NHS : Healthcare : Personal Appsistants

Big Ideas

We are live

Global – Instagram has launched Instagram Live, a live streaming service that enables users to share ephemeral content in real time.

Instagram : Gen Viz : Live Streaming

Big Ideas

That Friday ill feeling

US – Patagonia is taking a stand against the annual Black Friday retail event by donating all sales to environmental causes.

Patagonia : Black Friday : Brandstanding

Big Ideas

Wired Retail 2016: Review

Artificial intelligence, smart products and the sharing economy were some of the key topics on the agenda at Wired’s third retail event, which was ...

Wired Retail : Artificial Intelligence : Augmented Reality

Big Ideas

Auto assistants

Germany – Mini has launched a personal mobility assistant that provides comprehensive travel advice to drivers.

MINI : Personal Appsistants : Mini Connected

Big Ideas

Drinks on demand

UK – Heineken has launched a new partnership with Deliveroo that aims to bridge the gap between the bar, the off-licence and the home.

Heineken : Deliveroo : Convenience Culture

Big Ideas

A digital death

US – Google has re-activated the accounts of consumers who contravened its terms of sale on Pixel phones.

Google : Backlash Brands : Pixel Mobile

Big Ideas

Experiential trips

Global – Airbnb is launching Trips, a new feature that offers users local peer-to-peer experiences.

Airbnb : The Sharing Economy : Trips

Communities

Life-long Learners

This community of high-net-worth high achievers are more interested in spending their money on self-enriching experiences than on gratuitous displa...

Life-long Learners : Luxury : Experience Economy

Big Ideas

Learning to adult

US – The Adulting School helps Millennials to learn the skills needed for adult life.

The Learning Economy : The Adulting School : Millennials

Big Ideas

Talk to me

Global – Duolingo is using artificial intelligence (AI) chatbots to help students master new languages faster.

Duolingo : The Learning Economy : Chat Bots

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