Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Gen Z in Kenya

From Silicon Savannah to the streets of Nairobi, Kenya’s Gen Z are rewriting the rules of power, protest and purpose for governments and brands.

Markets

The Bromeopathy Market

Bromeopathy is entering the mainstream as the wellness industry caters for a new wave of men seeking science-backed products and supplements to fuel their masculinity. 

Big Ideas

SXSW 2025: Reclamation Versus Resistance

SXSW 2025 marked a radical shift from resistance to reclamation, as industry leaders build agency in a challenging democracy, create decentralised media platforms and focus on a shared humanity.

Markets

Gen Z in Indonesia

With millions of young, tech-savvy and entrepreneurial Indonesians reshaping culture, business and faith, Gen Z is a force no brand can afford to ignore.

Markets

Cortisol Control

Tackling stress is a major concern for the wellness community, with new research and innovations emerging to measure and lower cortisol, along with viral content promoting cortisol-focused solutions.

Big Ideas

Dubai Design Week 2016: Review

One of the world’s youngest design festivals, Dubai Design Week is paving the way for the future design identity of the Middle East, North Africa, ...

Big Ideas

Celebrating singledom

Global – Luxury retailers in the US are adopting Singles’ Day as a lucrative retail opportunity.

Singles' Day : Discount Shopping : Retail

Big Ideas

Opt out of fashion

Global – The appeal of subscription fashion is dwindling as the category becomes bloated with too much competition.

Nordstrom : Convenience Culture : Subscription

Communities

Anti-luxurians

Purist athletics gear, technology-driven fashion and brand subversion are the new cornerstones that represent a multifaceted future luxury consum...

Anti-luxurians : Fashion : Anti-authenticity

Big Ideas

Sun salutation

UK – New research shows that solar panels generated more electricity than coal in Britain over a six-month period.

Solar Panels : Renewable Energy : Tesla

Big Ideas

Decoded Beauty New York 2016: Review

Hyper-personalisation of beauty products and the importance of customised omni-channel content experiences were key talking points

Decoded Beauty : Gen Viz : Hyper-personalisation

Big Ideas

A taste of Japan

Japan – Kyoto Distillery is the region’s first artisanal gin distillery.

Kyoto Distillery : Artisanal Gin : Ki No Bi

Big Ideas

Eco-friendly food

US – Budget supermarket group Aldi has announced it will soon remove a range of pesticides from its products in US stores.

Aldi : Whole-system Thinking : Pesticides

Big Ideas

A ton of bricks

UK – Lego has announced that it will stop advertising in The Daily Mail.

Lego : Brandstanding : Stop Funding Hate

Big Ideas

Engineering the future

UK – The Dyson Institute of Technology aims to address the skills gap in engineering.

Dyson : The Learning Economy : Dyson Institute Of Technology

Big Ideas

Snap them all

North America – Snap Inc is dropping a limited supply of its Spectacles product in random locations across the US using automated vending machines.

Snapchat Spectacles : Geo Quests : Anti-choice Architecture

Big Ideas

The death of Black Friday

UK – New research shows that the novelty of Black Friday has already worn off for Britons.

Retail : Black Friday : Shopping

Big Ideas

Solar subscription

US – A clean energy start-up is applying the sharing economy model to renewable energy with a solar panel subscription scheme.

Arcadia Power : Whole-system Thinking : The Sharing Economy

Big Ideas

Masking the problem

India – Air quality is a major concern in New Delhi as people take to wearing pollution masks to protect themselves against dangerous smog levels.

Airborne Anxieties : Delhi : Smog

Big Ideas

Transparent earnings

Global – LinkedIn is tapping into its wealth of resources to open up the debate about salary transparency.

Workplace Futures : LinkedIn : LinkedIn Salary

Big Ideas

Revolutionising retail

UK – A new report by Barclays indicates that shoppers are expecting more high-tech services from bricks-and-mortar stores.

Barclays : Phy-gital : Retail Experience

Big Ideas

Car-hire purchase

San Francisco – Toyota is trialling a new finance scheme that lets buyers rent out their car to help with payments.

Toyota : The Sharing Economy : Ride-share

Big Ideas

Do-It-Yourself wine

UK – Vinfusion aims to broaden consumers’ wine horizons by allowing them to create their own flavour combinations.

Countertop Culture : Vinfusion : Cambridge Consultants

Big Ideas

They’re worth it

Global – Ultra-high-net-worth (UHNW) individuals may be the saviours of a faltering luxury sector.

Luxury Consumer : Luxury Futures : UHNWI

Big Ideas

Insta-shop

US – Instagram is evolving from a social media platform into a shopping destination with its new shoppable tags.

Instagram : Shopping Habits : E-commerce

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