Frontpage
News
Behaviours
Communities
Generations
Boomers
Gen X
Millennials
Gen Z
Gen Alpha
Statistics
Trends
Macro Trends
Micro Trends
Design Directions
Sectors
Global Events
Beauty
Design
Fashion
Food & Drink
Health & Wellness
Luxury
Pop Culture & Media
Retail
Technology
Travel & Hospitality
Topics
The Synthocene Era
Artificial Intelligence
Cost of Living Crisis
Future Spaces
Gaming
Home and Family
Identities
Longevity
Metaverse
Mobility
Sustainability
Tomorrow’s Leadership
Work States
Experts & Opinion
Viewpoints
Futures 100
Webinars
Podcasts
Academy
Foresight Masterclass S1
Foresight Masterclass S2
Networking Masterclass
Reports Bank
login
All Time
Past day
Past week
Past month
Past 3 months
Past 6 months
Past year
Past 2 years
Advertising & Branding
Architecture
Beauty
Design
Drink
Fashion
Finance
Food
Health & Wellness
Luxury
Media & Entertainment
Mobility
Packaging
Retail
Scenario
Society
Sport & Leisure
Sustainability
Technology
Travel & Hospitality
Youth
Africa
Asia
Aus/Nz
Eastern Europe
Western Europe
Global
Middle East
North America
Nordics
South America
Generation Beta (Born 2024+)
Generation Alpha (born 2013–2025)
Generation Z (born 1997–2012)
Millennials (born 1981–1996)
Generation X (born 1965–1980)
Generation Jones (born 1955–1965)
Baby Boomers (born 1946–1964)
All
News
Behaviours
- Big Ideas
- Communities
- Generations
- Markets
- Statistics
Trends
- Macro Trends
- Micro Trends
- Design Directions
Academy
- Foresight Masterclass Series 1
- Foresight Masterclass Series 2
- Strategic Networking Masterclass
Experts & Opinion
- Viewpoints
- Futures 100
- Webinars
- Podcasts
Behaviours
Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.
Markets
Gen Z in Kenya
From Silicon Savannah to the streets of Nairobi, Kenya’s Gen Z are rewriting the rules of power, protest and purpose for governments and brands.
Markets
Gen Z’s Mall Revival
For Gen Z, malls are more than places to shop – they have become social playgrounds where retail, food and entertainment collide to create energy, connection and discovery.
Markets
The Bromeopathy Market
Bromeopathy is entering the mainstream as the wellness industry caters for a new wave of men seeking science-backed products and supplements to fuel their masculinity.
Markets
Gen Z in Indonesia
With millions of young, tech-savvy and entrepreneurial Indonesians reshaping culture, business and faith, Gen Z is a force no brand can afford to ignore.
Markets
The Sexuwellness Men’s Market
Meet the innovators rebranding men’s sexual wellness as a pillar of male pleasure and wellbeing.
Big Ideas
Waitrose branches out into non-food sector
Waitrose branches out into non-food sector
Concept Store
:
Osprey
:
John Lewis
Big Ideas
Retail Analysis: Innovative ideas at Westfield's new urban mall
Innovative ideas at Westfield's new urban mall
Maps
:
Shopping Bridge
:
Mall Architecture
Big Ideas
Amazon has new delivery system in its locker
Amazon has new delivery system in its locker
Grocery Stores
:
Delivery
:
Amazon
Big Ideas
HSBC sees the value of branching out in China
HSBC sees the value of branching out in China
BRICs
:
Farming
:
Banks
Big Ideas
Starbucks grinds out expansion plan in China
Starbucks grinds out expansion plan in China
Coffee
:
Vietnam
:
Starbucks
Big Ideas
New York: fashion talent to watch
After years spent in a commercial wilderness, New York’s fashion talent is under the spotlight once more, as graduates take the fast track from col...
New York
:
Ann Yee
:
Graeme Armour
Big Ideas
Digital marketing makes scents for Burberry
Digital marketing makes scents for Burberry
Heritage Brands
:
Scent
:
Hong Kong
Big Ideas
Ocado gives window shopping a mobile twist
Ocado gives window shopping a mobile twist
Ocado
:
Smartphones
:
Tesco
Big Ideas
Channel 4 campaign seeks a more targeted view
Channel 4 campaign seeks a more targeted view
Recommendations
:
Tv
:
Channel 4
Big Ideas
A new dawn breaks for UK's Indian dairy offer
A new dawn breaks for UK’s Indian dairy offer
Cheese
:
Dairy
:
BRICs
Big Ideas
Uniqlo contest calls on ewe to join its flock
Uniqlo contest calls on ewe to join its flock
Hashtags
:
Smartphones
:
Twitter
Big Ideas
Europeans find thirst for non-alcoholic beer
Europeans find thirst for non-alcoholic beer
Heineken
:
Soft Drinks
:
Beer
Big Ideas
Asda and Diageo create UNITversity Challenge
Asda and Diageo create UNITversity Challenge
Kiosk
:
Diageo
:
Alcohol
Markets
Bakery Market
A projected 100%+ increase in sales of gluten-free products in the US by 2015 signals health and ethics as major marketing points in this sector. P...
Gluten
:
Gluten Free
:
Premiumisation
Big Ideas
China is the world's new computer powerhouse
China is the world’s new computer powerhouse
Infrastructure
:
Emerging Markets
:
IDC
Big Ideas
Debenhams keeps the local community on board
Debenhams keeps the local community on board
Brandstanding
:
Localism
:
Community
Big Ideas
Retailers are old hands at targeting elderly
Retailers are old hands at targeting elderly
Grey Affluents
:
Ageing Population
:
Marketing
Big Ideas
Fashion website plans print magazine in style
Fashion website plans print magazine in style
Style.com
:
Ecommerce
:
Blogging
Communities
New Luxury Millennials
Drinking at The Connaught hotel in London one night, dining at Pershing Hall hotel in Paris the next, and having a business brunch at The Lydmar Ho...
Food
:
Affluent
:
Bob Bob Ricard
Big Ideas
Telia offers a chance to pull the online plug
Telia offers a chance to pull the online plug
Windows
:
Sublimity
:
MAC
VIEW MORE
You have
3 free News articles
remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN
:strip_exif():strip_icc()/filestorage/images/126229/sth-9808.JPG)
:strip_exif():strip_icc()/filestorage/images/125616/m114-24-fa1-gg-of-screen-grabs-1-0094-wb.jpg)
:strip_exif():strip_icc()/filestorage/images/125692/im8-davidbeckham-03.png)
:strip_exif():strip_icc()/filestorage/images/125394/img-6529.JPG)
:strip_exif():strip_icc()/filestorage/images/126471/pexels-marlonretratos-2915216.jpg)
:strip_exif():strip_icc()/201109%2F4448%2Fhomepage_image%2Fsection_thumb.jpg)
:strip_exif():strip_icc()/201109%2F4447%2Fhomepage_image%2FWestfield_Stratford_City_-_One_Stratford_Place.jpg)
:strip_exif():strip_icc()/201109%2F4437%2Fsection_thumb%2FHomepage.jpg)
:strip_exif():strip_icc()/201109%2F4430%2Fsection_thumb%2FHomepage.jpg)
:strip_exif():strip_icc()/201109%2F4436%2Fimage%2FScreen_shot_2011-09-08_at_09.37.21.png)
:strip_exif():strip_icc()/201109%2F4432%2Fsection_thumb%2Fsection_thumb.jpg)
:strip_exif():strip_icc()/201109%2F4425%2Fsection_thumb%2FScreen_shot_2011-09-05_at_18.11.29.png)
:strip_exif():strip_icc()/201109%2F4431%2Fsection_thumb%2FHomepage.jpg)
:strip_exif():strip_icc()/201109%2F4422%2Fhomepage_image%2FHomepage.jpg)
:strip_exif():strip_icc()/201109%2F4414%2Fsection_thumb%2FUntitled-1.jpg)
:strip_exif():strip_icc()/201108%2F4409%2Fhomepage_image%2Fhomepage.jpg)
:strip_exif():strip_icc()/201108%2F4403%2Fhomepage_image%2FHomepage.jpg)
:strip_exif():strip_icc()/201108%2F4406%2Fsection_thumb%2FUntitled-1.jpg)
:strip_exif():strip_icc()/201108%2F4408%2Fsection_thumb%2F04.jpg)
:strip_exif():strip_icc()/201108%2F4398%2Fsection_thumb%2FScreen_shot_2011-08-30_at_12.19.51.png)
:strip_exif():strip_icc()/201108%2F4397%2Fsection_thumb%2FClapham-06.jpg)
:strip_exif():strip_icc()/201108%2F4389%2Fsection_thumb%2FScreen_shot_2011-08-26_at_12.00.24.png)
:strip_exif():strip_icc()/201108%2F4385%2Fhomepage_image%2FStyle.com_Magazine.png)
:strip_exif():strip_icc()/201108%2F4282%2Fsection_thumb%2FAmber_Atherton_THUMBNAIL.jpg)
:strip_exif():strip_icc()/201108/4377/homepage_image/MacBookAir_13inch_PF_Open.jpg)