Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Gen Z in Kenya

From Silicon Savannah to the streets of Nairobi, Kenya’s Gen Z are rewriting the rules of power, protest and purpose for governments and brands.

Markets

Gen Z’s Mall Revival

For Gen Z, malls are more than places to shop – they have become social playgrounds where retail, food and entertainment collide to create energy, connection and discovery.

Big Ideas

SXSW 2025: Reclamation Versus Resistance

SXSW 2025 marked a radical shift from resistance to reclamation, as industry leaders build agency in a challenging democracy, create decentralised media platforms and focus on a shared humanity.

Markets

Gen Z in Indonesia

With millions of young, tech-savvy and entrepreneurial Indonesians reshaping culture, business and faith, Gen Z is a force no brand can afford to ignore.

Markets

The Sexuwellness Men’s Market

Meet the innovators rebranding men’s sexual wellness as a pillar of male pleasure and wellbeing.

Big Ideas

Starbucks branch banks on testing local ideas

Starbucks : Café : Laboratory

Big Ideas

Sephora enters healthy Indian beauty market

Sephora : India : Growth

Big Ideas

CityMaps plugs into social media landscape

City Maps : Groupon : Living Social

Big Ideas

Cosmoprof 2012 Ñ Asia Focus

Cosmoprof attendee Anita Yuen, director of beauty at Harvey Nichols Hong Kong, says men’s luxury skincare, organic beauty, and niche beauty b...

Fragrance : Estelle & Thild : Babykel

Big Ideas

Cosmoprof 2012

Organic and natural beauty, nutricosmetics, nail care and international niche brands were key themes at Cosmoprof 2012.

Whitening : Nutricosmetics : Nail Care

Big Ideas

Food is free but time is money at Russian café

Internet : Convenience : Café

Big Ideas

Coca-Cola’s cup runneth over with happiness

Coca-Cola : Happiness Refill : Brazil

Big Ideas

Retail Week Conference 2012: Multi-channel will fuel growth

London – As highlighted by the recent Interbrand Best Retail Brands 2012 report, omni-channel selling is a big talking point for retailers this yea...

Google : John Lewis Partnership : Oasis

Big Ideas

The Hunger Games’ Second Life style builds buzz

The Hunger Games : Capitol Couture : Storytelling

Big Ideas

App gives women a chance to let their hair down

The House Of Mikko : Beauty : Personalisation

Big Ideas

Department store trials customer service app

Neiman Marcus : App : Customer Service

Big Ideas

Beauty reflects success among China's Powerful Peacocks

Beauty reflects success among China’s Powerful Peacocks

China : Social Butterflies : Powerful Peacocks

Big Ideas

Netstalgic second wave brings gamers together

Video Games : Second Wave : Arcade

Big Ideas

China overtakes US in demand for luxury watches

Japan : Watches : Rolex

Big Ideas

Moshi Monsters sing to Generation D's tune

Moshi Monsters sing to Generation D’s tune

Moshi Monsters : Mind Candy : Music Rox!

Big Ideas

Zynga plays away from Facebook with new site

Zynga : Facebook : Gaming

Markets

India Travel & Hospitality Market

Rising affluence is sending millions of Indian travellers overseas, challenging social norms and building a new market in luxury pilgrimages.

McKinsey Global Institute : Pacific Asia Travel Association : IPK International

Big Ideas

18 -34 age group in US is well connected online

Media : Online Video : Social Networks

Big Ideas

Court case leaves Chivas Regal in low spirits

Chivas Regal : Whisky : Branding

Big Ideas

New York taxis offer customers a Square deal

Square : Taxi : Payment

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