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Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.
Markets
Gen Z in Kenya
From Silicon Savannah to the streets of Nairobi, Kenya’s Gen Z are rewriting the rules of power, protest and purpose for governments and brands.
Markets
Sacred Sojourns
Religious tourism is booming as a new generation of travellers seeks spiritual meaning, cultural rituals and connection across sacred destinations worldwide.
Markets
Gen Z’s Mall Revival
For Gen Z, malls are more than places to shop – they have become social playgrounds where retail, food and entertainment collide to create energy, connection and discovery.
Big Ideas
SXSW 2025: Reclamation Versus Resistance
SXSW 2025 marked a radical shift from resistance to reclamation, as industry leaders build agency in a challenging democracy, create decentralised media platforms and focus on a shared humanity.
Markets
Gen Z in Indonesia
With millions of young, tech-savvy and entrepreneurial Indonesians reshaping culture, business and faith, Gen Z is a force no brand can afford to ignore.
Big Ideas
New York taxis offer customers a Square deal
New York taxis offer customers a Square deal
Square
:
Taxi
:
Payment
Big Ideas
Selfridges combines high-tech with high-fashion
Selfridges combines high-tech with high-fashion
Selfridges
:
Phy-gital
:
Bespoke
Big Ideas
Voice-enabled searches will drive m-commerce
Voice-enabled searches will drive m-commerce
Google
:
Search
:
Voice
Big Ideas
Channel 4 launches new social media channel
Channel 4 launches new social media channel
Channel 4
:
Tv
:
Social Media
Big Ideas
French wineries turn to Chinese social media
French wineries turn to Chinese social media
Wine
:
China
:
Social Media
Big Ideas
Fairtrade sales grow in tough retail climate
Fairtrade sales grow in tough retail climate
Fairtrade
:
Conscious Commerce
:
Organic
Big Ideas
Multi-channel retailers must be the real deal
Multi-channel retailers must be the real deal
John Lewis
:
Charlie Mayfield
:
Retail Week Conference
Big Ideas
World of Wanders as site changes its offer
World of Wanders as site changes its offer
Wanderfly
:
Nectar & Pulse
:
Tourism
Big Ideas
Bus stop charity ad campaign is gender-specific
Outdoor advertising agency Clear Channel and Curb Media have created a bus stop advertisement for charity Plan UK that shows different content to m...
Facial Recognition
:
Gender
:
Outdoor
Markets
Brazil Travel & Hospitality Market
Educated and affluent Brazilian entrepreneurs are hurrying home from across the globe to share in the riches of their booming country. For the firs...
Brazil
:
Brazilian Justice Ministry
:
Zarpo
Big Ideas
Website rewards people for green activities
Website rewards people for green activities
Rick Owens
:
Paris Fashion Week
:
Dark Shrouds
Big Ideas
Omni-channel and agility top retail strategies
Omni-channel and agility top retail strategies
InterBrand
:
Best Retail Brands
:
Omnichannel
Big Ideas
UK mothers prove to be highly connected
UK mothers prove to be highly connected
Online Shopping
:
Netmums
:
Study
Big Ideas
SUV sales power ahead in China as demand soars
SUV sales power ahead in China as demand soars
Automotive
:
Auto Market
:
LMC Automotive
Big Ideas
Brands court Chinese shoppers on bulletin boards
Brands court Chinese shoppers on bulletin boards
China
:
La Fondazione Altagamma
:
Netizens
Big Ideas
A little of what you Fancy makes you money
A little of what you Fancy makes you money
Fancy
:
Pinterest
:
Social Networks
Big Ideas
Luxury consumers will buy online in a flash
Luxury consumers will buy online in a flash
E-commerce
:
Flash Sales
:
Luxury Spending
Big Ideas
Nestlé to cut out all artificial ingredients
Nestlé to cut out all artificial ingredients
Nestle
:
Confectionary
:
Chocolate
Big Ideas
Gucci turns its Hand to Japanese craftsmanship
Gucci turns its Hand to Japanese craftsmanship
Japan
:
Gucci
:
Craftsmanship
Big Ideas
Fashion label pins hopes on a new live event
Fashion label pins hopes on a new live event
Caslypso
:
St Barts
:
Pinterest
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