Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Gen Z in Kenya

From Silicon Savannah to the streets of Nairobi, Kenya’s Gen Z are rewriting the rules of power, protest and purpose for governments and brands.

Markets

Gen Z’s Mall Revival

For Gen Z, malls are more than places to shop – they have become social playgrounds where retail, food and entertainment collide to create energy, connection and discovery.

Big Ideas

SXSW 2025: Reclamation Versus Resistance

SXSW 2025 marked a radical shift from resistance to reclamation, as industry leaders build agency in a challenging democracy, create decentralised media platforms and focus on a shared humanity.

Markets

The Sexuwellness Men’s Market

Meet the innovators rebranding men’s sexual wellness as a pillar of male pleasure and wellbeing.

Markets

Cortisol Control

Tackling stress is a major concern for the wellness community, with new research and innovations emerging to measure and lower cortisol, along with viral content promoting cortisol-focused solutions.

Big Ideas

Geneva Motor Show 2012 Preview

The 82nd Geneva International Motor Show, which opens next week, looks set to follow the upbeat mood of the 2011 event – although, perhaps, with a ...

Cars : Show Preview : Geneva Motor Show

Big Ideas

IHG adopts an Even approach to staying healthy

Intercontinental Hotels Group : Spa : Wellness

Big Ideas

Healthy choice is the order of the day at McDonald’s

Build Your Meal : McDonalds : Healthy

Big Ideas

Budweiser campaign shows brand is on track

Budweiser : Beer : Advertising

Big Ideas

Raspberry Pi opens up computing to children

Raspberry Pi : Coding : Computing

Big Ideas

Marketing angle disrupts Tata Nano sales drive

Automotive : Murad Ali Baig : Emerging Economies

Big Ideas

Charging bag plugs into Sport & Leisure generation

Vodaphone : Richard Nicoll : Smart Phone

Markets

Brazil Market

Home to 205m people, according to the CIA World Factbook, Brazil is riding a decade-long economic wave of growth. The country’s economy grew 7.5% i...

Brazil : Centre For Economics And Business Research : International Monetary Fund

Big Ideas

Asia-Pacific leads the way in mobile app use

Asia Pacific : Mobiles : App

Big Ideas

Single-person households show the power of one

Leisure : Living Alone : Singles Rising

Big Ideas

Retail analysis: Konzepp, Hong Kong

Konzepp : Hong Kong : Store

Markets

The Multi-Gen Family

In today’s uncertain times, different family generations are once again living under the same roof. With house prices rising and the cost of living...

Ancestry : Multi-gen Family : US Department Of Health

Big Ideas

Paris: Fashion Talent to Watch

LS:N Global highlights the designers to watch in the autumn/winter 2012/13 collections at Paris Fashion Week.New designers have strong conceptual i...

Paris : Janosh Malwitz : Flo De Richefort

Big Ideas

Pingit app makes payments via phone numbers

Apps : Somo : Pingit

Big Ideas

Russia’s Yandex teams up with Twitter

Yandex : Microsoft : Russia

Big Ideas

Brazilian blogger collective joins e-commerce

F-hits : Bloggers : Brazil

Markets

Luxury market invests in ‘mini-me’ kidswear

Global – Luxury brands are banking on HNWI customers shopping for their children to boost post-recession sales. A host of new designerwear co...

HNWIs : Childrenswear : NPD Group

Big Ideas

Old electronics could be a sustainable business

O2 : Gadgets : Vouchers

Communities

DIY Foodies

Raised on a healthy diet of openness, experimentation and information-sharing on the internet, DIY Foodies are bringing home the bacon.

Food : Cookery School : Trucks

Big Ideas

Celebrity cereal additions pop up on Twitter

Totes Amazeballs : Kellogs : Cereal

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