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Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.
Markets
Gen Z in Kenya
From Silicon Savannah to the streets of Nairobi, Kenya’s Gen Z are rewriting the rules of power, protest and purpose for governments and brands.
Markets
Sacred Sojourns
Religious tourism is booming as a new generation of travellers seeks spiritual meaning, cultural rituals and connection across sacred destinations worldwide.
Markets
Gen Z’s Mall Revival
For Gen Z, malls are more than places to shop – they have become social playgrounds where retail, food and entertainment collide to create energy, connection and discovery.
Markets
Gen Z in Indonesia
With millions of young, tech-savvy and entrepreneurial Indonesians reshaping culture, business and faith, Gen Z is a force no brand can afford to ignore.
Markets
Cortisol Control
Tackling stress is a major concern for the wellness community, with new research and innovations emerging to measure and lower cortisol, along with viral content promoting cortisol-focused solutions.
Big Ideas
Audi races forward into the future of retail
Audi races forward into the future of retail
Audi
:
Showroom
:
Digital
Big Ideas
Louis Vuitton in collaborative pop-up experiment
Louis Vuitton in collaborative pop-up experiment
Louis Vuitton
:
Yayoi Kusama
:
LVMH
Big Ideas
Low-income Brazilians boost online retail sales
Low-income Brazilians boost online retail sales
Brazil
:
Argentina
:
Mexico
Big Ideas
McCartney takes Little Miss Stella to the shops
McCartney takes Little Miss Stella to the shops
Kidswear
:
Stella McCartney
:
Clothing
Big Ideas
Menswear spring/summer 13 commercial trends overview
Milan, Paris – International buyers were backing commercial trends such as metallics, colours and classic US sportswear jackets at the spring/summe...
Milan
:
Camouflage
:
Metallics
Markets
Vietnam’s Luxury Market
The din of construction is common in Vietnam’s big cities and coastal locations. Foreign hotel chains are snapping up prime property for resorts, w...
Vietnam
:
Luxury
:
Starwood
Big Ideas
Head start for Ikea in own-brand lager market
Head start for Ikea in own-brand lager market
Ikea
:
Beer
:
Own-brand
Big Ideas
Fanado gives music fans quality time with idols
Fanado gives music fans quality time with idols
Fanago
:
Music
:
Fans
Big Ideas
Mainland China's luxury consumers shop locally
Mainland China’s luxury consumers shop locally
China
:
China Luxury Forecast 2012
:
Ruder Finn
Big Ideas
Free People turns consumers into models
Free People turns consumers into models
Free People
:
User Curated Retail
:
Video
Big Ideas
Chevrolet test-drives rescue strategy in Brazil
Chevrolet test-drives rescue strategy in Brazil
Orca Chevrolet
:
Brazil
:
Cars
Big Ideas
Spanish Homedulgence hits hospitality industry
Spanish Homedulgence hits hospitality industry
Home
:
Eating
:
Just Nots
Big Ideas
Retail Analysis: Man on the Boon
Retail Analysis: Man on the Boon
Man On The Boon
:
Seoul
:
Designer
Big Ideas
Higher living standards boost British happiness
Higher living standards boost British happiness
Happiness
:
Satisfaction
:
National Wellbeing
Big Ideas
Smithfield Case launches shopping service for men
Smithfield Case launches shopping service for men
Smithfield Case
:
Menswear
:
Clothes
Big Ideas
Collaborative consumers kick-start a revolution
Collaborative consumers kick-start a revolution
Collaborative Consumption
:
AirBnB
:
Zipcar
Big Ideas
Parisian retailer has a Nose for a good scent
Parisian retailer has a Nose for a good scent
Perfume
:
Fragrance
:
Paris
Markets
The Luxury Matrix Stage Three : Emotion and experience
What we said: ‘At this stage, customers are less concerned with brand and value, and more with the uniqueness of the experience on offer and the em...
Emotion
:
Experience
:
Instant Inspiration Retail
Big Ideas
Chinese appetite for fashion drives ad spend
Chinese appetite for fashion drives ad spend
Hearst
:
Magazines
:
Chinese
Big Ideas
Bread & Butter spring/summer 2013: Streetwear and heritage brands back performance fabrics
The streetwear sector is upping the ante for spring/summer 2013. At the Bread & Butter Berlin trade fair earlier this month, streetwear and heritag...
Rapha
:
Karl-Heinz MŸller
:
14oz
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