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Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.
Markets
Gen Z in Kenya
From Silicon Savannah to the streets of Nairobi, Kenya’s Gen Z are rewriting the rules of power, protest and purpose for governments and brands.
Markets
Gen Z’s Mall Revival
For Gen Z, malls are more than places to shop – they have become social playgrounds where retail, food and entertainment collide to create energy, connection and discovery.
Markets
The Bromeopathy Market
Bromeopathy is entering the mainstream as the wellness industry caters for a new wave of men seeking science-backed products and supplements to fuel their masculinity.
Big Ideas
SXSW 2025: Reclamation Versus Resistance
SXSW 2025 marked a radical shift from resistance to reclamation, as industry leaders build agency in a challenging democracy, create decentralised media platforms and focus on a shared humanity.
Markets
Gen Z in Indonesia
With millions of young, tech-savvy and entrepreneurial Indonesians reshaping culture, business and faith, Gen Z is a force no brand can afford to ignore.
Big Ideas
Crowd-funded console brings games back to TV
Crowd-funded console brings games back to TV
Ouya
:
Gaming
:
Tv
Markets
Mexico Social Media Report
With a young population, whose average age is under 30, it’s not surprising that Mexico has embraced the social media revolution.
Mexico
:
Social Media
:
Facebook
Big Ideas
Cash-strapped Australians turn to private labels
Cash-strapped Australians turn to private labels
Australia
:
Private Label
:
Supermarkets
Big Ideas
YouTube broadcasts live prayers from Mecca
YouTube broadcasts live prayers from Mecca
Muslims
:
Ramadam
:
YouTube
Big Ideas
Bread & Butter spring/summer 2013: Premium denim
The latest denim trends for spring/summer 2013 were on show at the Bread & Butter Berlin trade fair earlier this month, as brands returned to premi...
Scott Morrison
:
Temple Of Denim
:
Karl-Heinz Muller
Big Ideas
Google paves the way for pedestrians in Africa
Google paves the way for pedestrians in Africa
Google
:
Maps
:
App
Big Ideas
US retailers begin lo-hi retail collaboration
US retailers begin lo-hi retail collaboration
Neiman Marcus
:
Target
:
Council Fashion Designers America
Big Ideas
Spray-on battery adds new layer of technology
Spray-on battery adds new layer of technology
Rechargable
:
Battery
:
Electronics
Big Ideas
Emerging markets drive record mobile penetration
Emerging markets drive record mobile penetration
Mobile Phones
:
Market Penetration
:
Mobile Phone Penetration
Big Ideas
Biodegradable lamp brings Flos sweet success
Biodegradable lamp brings Flos sweet success
Flos
:
Lighting
:
Bio-on
Big Ideas
Butler schools on course for boom time in China
Butler schools on course for boom time in China
Butlers
:
Chinese
:
Service
Big Ideas
London Festival of Architecture
This year’s London Festival of Architecture re-imagined London through the theme of The Playful City. Temporary structures and installations explor...
Transparency
:
ReUNION Inn
:
Lake Estates
Markets
The Luxury Matrix Stage Two : Discernment and Worth
What we said: ‘At Stage Two, customers uses their wealth to buy brands, products and services that enable them to articulate higher levels of taste...
Discernment
:
Worth
:
Dunhill
Big Ideas
Luxup offers Travel & Hospitality an exclusive experience
Luxup offers Travel & Hospitality an exclusive experience
Luxup
:
Online
:
Concierge
Big Ideas
YSL launches Facebook-inspired make-up range
YSL launches Facebook-inspired make-up range
Yves Saint Laurant
:
YSL
:
Facebook F-commerce
Big Ideas
Renault gives autonomy to French Just Nots
Renault gives autonomy to French Just Nots
Renault
:
MOBILIZ
:
Cars
Big Ideas
French wineries appeal to Chinese tourists
French wineries appeal to Chinese tourists
Chinese
:
French
:
Wine
Big Ideas
China is gearing up for an e-commerce boom
China is gearing up for an e-commerce boom
China
:
M-commerce
:
E-commerce
Big Ideas
Oil wealth fuels demand for new malls in Iraq
Oil wealth fuels demand for new malls in Iraq
Baghdad
:
Shopping
:
Malls
Big Ideas
Luxury fashion houses focus on jewellery
Luxury fashion houses focus on jewellery
Jewellery
:
HNW
:
Louis Vuitton
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