Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Gen Z in Kenya
Sacred Sojourns
The Bromeopathy Market
Gen Z in Indonesia
Cortisol Control
Debenhams records astonishing suit sales as Britain's men get smarter

Big Ideas

Debenhams records astonishing suit sales as Britain's men get smarter

The traditional suit is enjoying an unprecedented sales boom in the UK as British men buy into popular culture’s increasingly sartorial style.
Debenhams : Sartorial Style : New Gents
Burberry will live-stream the catwalk using messaging app LINE

Big Ideas

Burberry will live-stream the catwalk using messaging app LINE

Burberry Prorsum will live-stream its autumn/winter 2015 fashion show via messaging app LINE.
Burberry Prorsum : LINE : Transmedia Futures
Whisky the drink of choice for Millennials as global vodka sales continue to slump

Big Ideas

Whisky the drink of choice for Millennials as global vodka sales continue to slump

Scotch is winning the battle between vodka and whisky as the drink preferred by Millennials, as vodka sales continue to decline.
Jameson : Whiskey : Vodka
Stockholm Furniture Fair and Design Week 2015

Big Ideas

Stockholm Furniture Fair and Design Week 2015

Guest of honour Ilse Crawford opened the 2015 Stockholm Furniture Fair in front of a display of questions, such as what is design? and what is valu...
Furniture : Colour : Textiles
Service aims to remove the stigma of booking hotels by the hour

Big Ideas

Service aims to remove the stigma of booking hotels by the hour

HotelsByDay aims to shed the seedy connotations of booking by the hour and provide a sharing tool that drives business back to hotels.
HotelsByDay : By-the-hour : The Sharing Economy
Selfridges to open gender-neutral pop-up departments

Big Ideas

Selfridges to open gender-neutral pop-up departments

After several designers adopted gender neutrality at last year’s autumn/winter fashion shows, department store retailer Selfridges is abandoni...
Selfridges : Agender : Gender Neutral Retail
Ace Hotel invites authors to take up residency for letter series

Big Ideas

Ace Hotel invites authors to take up residency for letter series

Ace Hotel has launched Dear Reader, a micro-residency for 12 writers who will pen a series of open letters to guests.
Ace Hotel : Dear Reader : Art-spitality
Brands stand to gain from circular economy packaging

Big Ideas

Brands stand to gain from circular economy packaging

A new report has found that leading US fast food, beverage and grocery brands are wasting £7.48bn (€10.09bn, $11.40bn) a year due to poo...
Sustainability : Circular Economy : Plastic
University study finds people willing to donate their data for the common good

Big Ideas

University study finds people willing to donate their data for the common good

A study by the University of Nottingham is asking whether people would consider giving away their personal data for free in the interest of the pub...
Smart Philanthropy : Nottingham : The University Of Nottingham
App plays job matchmaker in a Tinder-like experience

Big Ideas

App plays job matchmaker in a Tinder-like experience

Browse potential employers as if dating with Switch, an app that Tinderfies the recruitment experience.
Switch : Recruitment : Gamification
Live music app shares fans' data with artists

Big Ideas

Live music app shares fans' data with artists

Live music app Bandsintown is introducing fan data analytics to its Manager app, a service measuring music tastes across the web and mobile.
Bandsintown : Spotify : The New Value Economy
London restaurant offers Bring Your Own Ingredients menu

Big Ideas

London restaurant offers Bring Your Own Ingredients menu

UK – Hotel Café Royal in London has launched a Bring Your Own Ingredients menu, which enables guests to have a bespoke meal based on the ingre...
Hotel Cafe Royal : Bring Your Own Ingredients : Boutique BYO
Twitter reaches out to consumers in emerging economies

Big Ideas

Twitter reaches out to consumers in emerging economies

Twitter has acquired ZipDial, a service that enables brands to reach consumers who spend most of their time offline.
Twitter : Mobile Internet Access : New Emerging Affluents
BBC begins crowdsourced feedback to guide productions before they are broadcast

Big Ideas

BBC begins crowdsourced feedback to guide productions before they are broadcast

London – A new platform from the BBC enables viewers to become involved in television programming at the development stage.
BBC : Taster : Transmedia Futures
Seek autumn/winter 2015 Review

Big Ideas

Seek autumn/winter 2015 Review

This season the Berlin trade show landscape changed with the cancellation of stalwart event Bread & Butter. In an era in which niche, targeted sh...
Audi : PB 0110 : Enso
App brings people’s digital lives together to immortalise their life stories online

Big Ideas

App brings people’s digital lives together to immortalise their life stories online

New online service Emortal combines information from social media, biometric apps and personal cloud storage to create a holistic digital footprint.
Boomers and seniors feel overlooked by technology brands

Big Ideas

Boomers and seniors feel overlooked by technology brands

Baby Boomers have revealed that they feel patronised by technology companies, according to a recent study
Baby Boomers : AVG Technologies : Digital
Millennials continue to be big spenders on media content

Big Ideas

Millennials continue to be big spenders on media content

A new study from consultants Deloitte reveals that Millennials’ media spending is alive and well, at least for some sectors.
Millennials : Media Spending : Transmedia Futures
The app that lets you deliver goods via your neighbour’s car

Big Ideas

The app that lets you deliver goods via your neighbour’s car

Peer-to-peer logistics app Roadie enables users to send deliveries in passenger cars.
Roadie : Deliveries : The Sharing Economy
The social network on which users are limited to one post a day

Big Ideas

The social network on which users are limited to one post a day

This. is a new social network from publisher Atlantic Media asking users to be the most discerning curators and emphasise quality over quantity by ...
This. : The Atlantic : Tha Sharded Self
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