Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Gen Z in Kenya

From Silicon Savannah to the streets of Nairobi, Kenya’s Gen Z are rewriting the rules of power, protest and purpose for governments and brands.

Markets

The Bromeopathy Market

Bromeopathy is entering the mainstream as the wellness industry caters for a new wave of men seeking science-backed products and supplements to fuel their masculinity. 

Big Ideas

SXSW 2025: Reclamation Versus Resistance

SXSW 2025 marked a radical shift from resistance to reclamation, as industry leaders build agency in a challenging democracy, create decentralised media platforms and focus on a shared humanity.

Markets

Gen Z in Indonesia

With millions of young, tech-savvy and entrepreneurial Indonesians reshaping culture, business and faith, Gen Z is a force no brand can afford to ignore.

Markets

Cortisol Control

Tackling stress is a major concern for the wellness community, with new research and innovations emerging to measure and lower cortisol, along with viral content promoting cortisol-focused solutions.

Big Ideas

Fitness hotel

New York – Upscale fitness brand Equinox has announced plans to open a chain of luxury hotels.

Equinox : Luxury Hotels : Body Temples

Big Ideas

Car-shy Millennials

Global – ‘Car-shy’ is a misnomer that has been associated with Millennials for some time. Is this because cars aren’t driving the hearts and minds ...

Millennials : Car Ownership : Delayed Adulthood

Big Ideas

Inspiration anywhere

Copenhagen – Flight comparison site Momondo has launched Click Two Travel, a Google Chrome browser extension that makes every site a travel inspira...

Momondo : Click Two Travel : Chrome Extension

Big Ideas

Money moguls

UK – Disenfranchised and under-represented in the world of finance, Generation Ds are getting saving savvy thanks to a new YouTube channel from Nat...

Nationwide : Personal Finance : YouTube

Big Ideas

Ocean clean-up

Herzogenaurach, Germany – Adidas is the latest big brand to show off its eco-credentials.

Parley For The Oceans : Adidas : Marine Waste

Big Ideas

China’s DIY travellers

China – Prepare for the rise of the DIY Chinese travellers, the new breed of young, affluent, experience-hungry Sixth Continent consumers.

Chinese DIY Traveler : Erwan Rambourg : Directions Travel

Big Ideas

Gendered retail

US – A new report from Bronto Software reveals that men shop online during the week more than women.

Gendered Shopping : Shopping Habits : Spending Habits

Big Ideas

Drive Safe

Toronto – Uber has launched a novel way for late-night revellers to hail a cab.

Uber : Uber Safe : Breathalyser

Big Ideas

BaselWorld 2015 Review

Prestigious industry stalwarts showed their strength at this year’s event, but it was burgeoning mid- and low-priced brands that stood out.

Baselworld : Watches : Shinola

Big Ideas

Soaring m-commerce

Global – Mobile commerce is continuing to flourish, according to digital performance advertising agency Criteo.

Mobile Commerce : Online Retail : Tablets

Big Ideas

Luxury pyramid

China – Premium brands must focus on refining their in-store experience if they want to attract the next wave of Chinese luxury consumers, says&nbs...

Chinese Luxury Consumer : Luxury Pyramid : Sixth Continent

Big Ideas

Coffee on tap

Melbourne – Designer Frank Green has developed a re-usable cup with integrated tap payment capabilities.

SmartCup : Frank Green : Mass Tap

Big Ideas

Breakfast battle

US – McDonald’s has hit back in the war over breakfast, as the tit-for-tat competition with Taco Bell intensifies.

McDonald's : Taco Bell : Brandalism

Big Ideas

1.618 Sustainable Luxury 2015 Review

The 1.618 Sustainable Luxury conference set out to challenge and prompt new conversations about sustainability as a worldwide catalyst f...

Luxury : Sustainability : 1.618 Sustainable Luxury Conference

Big Ideas

Boomer beauty

UK – The cosmetics industry in Britain has experienced a surge in sales among Baby Boomer women, according to a study by beauty e-commerce site Esc...

Boomer Beauty : Cosmetics : Flat-Age Beauty

Big Ideas

Audio advice

US – The answers to all of life’s tough questions can be found in the palm of your hand, according to new app Counsel.

Jelly : Counsel : Stranger Liasons

Big Ideas

FutureFest 2015

For its second edition, Nesta’s FutureFest explored the future of food, thrills and money.

Cryptocurrencies : Morgaine Gaye : Thrill Laboratory

Big Ideas

Community appeal

Toronto – Inspired by a seemingly bygone era of community shops and thriving general stores, hardware craft store Old Faithful Shop has recently e...

Old Faithful Shop : Toronto : Canada

Big Ideas

2015 Geneva Motor Show Review

Although not the largest auto show, the 2015 Geneva Motor Show is arguably the world’s most diverse and influential, playing host to car-makers f...

Geneva Motorshow : Bentley : BMW

Big Ideas

Vinyl countdown

UK – The Official UK Charts Company has announced the start of the UK’s first weekly vinyl charts, marking a revival of the once ailing format.

Vinyl Charts : Official Charts Company : British Phonographic Industry

You have 3 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.

BECOME A MEMBER