Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Gen Z in Kenya

From Silicon Savannah to the streets of Nairobi, Kenya’s Gen Z are rewriting the rules of power, protest and purpose for governments and brands.

Markets

Gen Z’s Mall Revival

For Gen Z, malls are more than places to shop – they have become social playgrounds where retail, food and entertainment collide to create energy, connection and discovery.

Big Ideas

SXSW 2025: Reclamation Versus Resistance

SXSW 2025 marked a radical shift from resistance to reclamation, as industry leaders build agency in a challenging democracy, create decentralised media platforms and focus on a shared humanity.

Markets

Gen Z in Indonesia

With millions of young, tech-savvy and entrepreneurial Indonesians reshaping culture, business and faith, Gen Z is a force no brand can afford to ignore.

Markets

Cortisol Control

Tackling stress is a major concern for the wellness community, with new research and innovations emerging to measure and lower cortisol, along with viral content promoting cortisol-focused solutions.

Big Ideas

Vinyl countdown

UK – The Official UK Charts Company has announced the start of the UK’s first weekly vinyl charts, marking a revival of the once ailing format.

Vinyl Charts : Official Charts Company : British Phonographic Industry

Big Ideas

Cosmoprof Worldwide Bologna 2015: Part 2

Skin health, luxury mineral ingredients and theatrical make-up were some of the key trends at Cosmoprof Worldwide Bologna 2015.

Cosmoprof : Summer/Spring 2015 : Packaging

Big Ideas

Shifting scents

UK – Researchers in Belfast are using ionic liquid as a new fragrance delivery system, a development that has great potential for the cosmetic...

Ionic Liquid : Perfume : Sensory Splurge

Big Ideas

The power of waste

Newcastle, UK – Nestlé’s Fawdon factory is using an anaerobic digestion plant to create energy from its sugary waste.

Nestle : Anaerobic Digestion : Whole-system Thinking

Big Ideas

Procreation projects

Denmark – An ageing population has prompted a not-so-subtle change in sex education for Denmark’s teens.

Denmark : Birth Rates : Sex Education

Markets

The Future of Books

The physical book is back, and younger readers are keeping it alive.

Books : Penguin : Barnes And Noble

Big Ideas

Car-sharing

Global – Car ownership is less valued as a status symbol among European and US Millennials, according to a new report from international marketin...

Car Ownership : Millennials : Prophet

Big Ideas

Friendly advice

US – Millennials are turning to family and friends for financial advice instead of industry professionals, according to a new survey.

Northwestern Mutual : IQuantifi : Millennials

Big Ideas

Screen to glass

US – Coca-Cola is encouraging viewers to stay tuned to its latest tv advert, with Shazam and a clever bit of multiscreen marketing.

Coca-Cola : Drinkable Advert : Shazam

Big Ideas

Salone Internazionale del Mobile Milan 2015 Preview

Regarded as the unmissable event in the global design calendar, this year the 54th edition of Salone Internazionale del Mobile offers an inspiring...

Salone Del Mobile 2015 : Expo Milano : Furniture Design

Big Ideas

Urban decay

Seattle – A new service proposes to make burial more eco-friendly.

Urban Death Project : Katrina Spade : Seattle

Big Ideas

Push of a button

US – A new service from Amazon Prime may change the way we shop forever.

Amazon Dash : Amazon Prime : Amazon

Big Ideas

Generation rent

UK – After years of facing inflated house prices across the country, Millennials and Xers are succumbing to the idea that they may be renters for...

Halifax : Generation Rent : First-time Buyers

Big Ideas

Sustainable Scandinavia

Stockholm – Swedish sustainability agency SB Insight has released the 2015 edition of its Sustainable Brand Index, outlining consumer attitudes to...

SB Insight : Sustainability : Sweden

Big Ideas

Native advertising

US – Native adverts are far more effective in drawing visual focus than banner adverts, according to a new study from consumer research f...

Nielsen : Sharethrough : EEG

Big Ideas

Apple's smart packaging

California – Owners of the Apple Watch will be able to use the packaging as a wireless charging dock, according to Apple senior vice-president of ...

Apple : Jonathan Ive : Apple Watch

Big Ideas

Material Generation D

US – Marketing agency Deep Focus reveals that nearly two-thirds (60%) of 7–17-year-olds prefer products to experiences.

Generation D : Millenials : Gen D

Big Ideas

Flexitarian’s feast

London – The Moveable Feast is taking the rotating chef pop-up concept vegetarian, with an intimate dining space that will offer a variety of healt...

Moveable Feast : Club Mexicana : The Salad Kitchen

Big Ideas

SXSW Interactive 2015: Part 2

SXSW Interactive is a show of ideas not products. This year was no different as panellists debated diversity in the technology world, the promise o...

Design Fiction : SXSW 2015 : Gender

Big Ideas

Luxury commute

San Francisco – Leap, a new bus service that serves affluent areas in the San Francisco Bay Area, is bringing the area’s fail-fast start-up cultu...

San Francisco : Transit : Leap

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