Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Sacred Sojourns

Religious tourism is booming as a new generation of travellers seeks spiritual meaning, cultural rituals and connection across sacred destinations worldwide.

Markets

Gen Z’s Mall Revival

For Gen Z, malls are more than places to shop – they have become social playgrounds where retail, food and entertainment collide to create energy, connection and discovery.

Markets

The Bromeopathy Market

Bromeopathy is entering the mainstream as the wellness industry caters for a new wave of men seeking science-backed products and supplements to fuel their masculinity. 

Big Ideas

SXSW 2025: Reclamation Versus Resistance

SXSW 2025 marked a radical shift from resistance to reclamation, as industry leaders build agency in a challenging democracy, create decentralised media platforms and focus on a shared humanity.

Markets

The Sexuwellness Men’s Market

Meet the innovators rebranding men’s sexual wellness as a pillar of male pleasure and wellbeing.

Big Ideas

SXSW Interactive 2015: Part 2

SXSW Interactive is a show of ideas not products. This year was no different as panellists debated diversity in the technology world, the promise o...

Big Ideas

Luxury commute

San Francisco – Leap, a new bus service that serves affluent areas in the San Francisco Bay Area, is bringing the area’s fail-fast start-up cultu...

San Francisco : Transit : Leap

Big Ideas

Pee power

Bristol – Researchers at UWE Bristol have collaborated with Oxfam on a prototype toilet that converts urine into electricity, with the potential ...

Bioenergy : Microbial Fuel Cells : UWE Bristol

Big Ideas

2015 New Museum Triennial: Surround Audience Review

The New Museum in Manhattan has gathered art from around the world for a snapshot of contemporary culture and a vision of things to come.

Contemporary Art : New York : Lauren Cornell

Big Ideas

Perceptive brands

Consumers are seeking more in return for their data when it comes to sharing their lives with brands, according to a new study by Microsoft.

Microsoft : The Sharded Self : Digital

Big Ideas

Waste cuisine

Amsterdam – The Unwanted Animal Kitchen is a meat-serving food truck that poses a serious dilemma to vegetarians everywhere.

The Unwanted Animal Kitchen : Food Truck : Meat Waste

Big Ideas

Cosmoprof Worldwide Bologna 2015: Part 1

Asian Innovation, Inclusive Messaging and For Benefit Beauty were just some of the emerging trends and new product opportunities on show at this ye...

Cosmoprof : Bologna : Beauty Show

Big Ideas

Price comparison revisited

US – DreamCheaper is a new service that offers to remove any hassle that remained after price comparison sites revolutionised the way many of us pl...

DreamCheaper : Hotel Bookings : Price Comparison

Big Ideas

Clear differences

Los Angeles – Trained water sommelier Martin Riese has announced the first water-tasting class to take place in the US.

Water : Conoisseurship : Los Angeles

Big Ideas

Retail Week Live 2015 Review

In the era of the empowered, mobile-savvy consumer, retailers are fighting for customer loyalty in a competitive landscape of brand pull versus p...

Retail Experience : Branding : Mass Customisation

Big Ideas

Space beer

US – An independent American brewery is launching a beer made with yeast that has been flown into space.

Beer : Space : Re-enlightenment Rising

Big Ideas

Alcoholic apprehension

Connecticut, US – The arrival of the drinks menu signals one of life’s most daunting moments, according to new research, with 68% of us worryi...

Sheraton : Sheraton Hotels And Resorts : Hospitality

Big Ideas

Boomer women back to work

UK – A study from the Office for National Statistics has found that since 1994, the number of women over 50 in work has risen by 9.8 percentage poi...

UK Census : Alex Maritz : Flat-Agers

Big Ideas

Interstellar sniffing

Vernier, Switzerland – Perfumers are taking notes from the Rosetta space mission, adopting techniques used to sniff out the trail of a comet.

Givaudan : Perfumers : Rosetta Mission

Big Ideas

Autumn/winter 2015 Top 10 Performances

From New York to London, Paris and Milan, brands are going above and beyond to create shareable narratives. Here, we chart the outstanding top 10...

Immersive Performance : Convergence : AW15

Big Ideas

SXSW Interactive 2015: Part 1

In 2015, SXSW Interactive featured exuberant debates about technology, from synthetic biology to retail disruption and emerging media and storytel...

SXSW : Synthetic Biology : Virtual Reality

Big Ideas

Sky-high spenders

London – Developed for heads of state, London Heathrow’s VIP service is now driving luxury retail spending by private shoppers at Europe’s busies...

Heathrow Airport : Personal Shopping : Terminal 5

Big Ideas

Insta-casting

New York – Marc Jacobs is calling on groups of friends around the world to apply to be models for its autumn/winter 2015 campaign.

Marc By Marc Jacobs : Cast Me Marc : Autumn Winter 2015

Big Ideas

Deeper data-mining

San Francisco – Businesses and developers will be able to search trillions of tweets for deeper consumer insights, using a new Cloud data service ...

Twitter : IBM : Kenneth Cukier

Big Ideas

Conceal to reveal

London – Ted Baker’s spring/summer 2015 digital campaign has started with a bang, taking Instagram followers on a surrealist journey of discovery.

Ted Baker : Pinch Me : Faction Marketing