Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Gen Z in Kenya
Sacred Sojourns
Gen Z in Indonesia
The Sexuwellness Men’s Market
Cortisol Control
Pee power

Big Ideas

Pee power

Bristol – Researchers at UWE Bristol have collaborated with Oxfam on a prototype toilet that converts urine into electricity, with the potential ...
Bioenergy : Microbial Fuel Cells : UWE Bristol
2015 New Museum Triennial: Surround Audience Review

Big Ideas

2015 New Museum Triennial: Surround Audience Review

The New Museum in Manhattan has gathered art from around the world for a snapshot of contemporary culture and a vision of things to come.
Contemporary Art : New York : Lauren Cornell
Perceptive brands

Big Ideas

Perceptive brands

Consumers are seeking more in return for their data when it comes to sharing their lives with brands, according to a new study by Microsoft.
Microsoft : The Sharded Self : Digital
Waste cuisine

Big Ideas

Waste cuisine

Amsterdam – The Unwanted Animal Kitchen is a meat-serving food truck that poses a serious dilemma to vegetarians everywhere.
The Unwanted Animal Kitchen : Food Truck : Meat Waste
Cosmoprof Worldwide Bologna 2015: Part 1

Big Ideas

Cosmoprof Worldwide Bologna 2015: Part 1

Asian Innovation, Inclusive Messaging and For Benefit Beauty were just some of the emerging trends and new product opportunities on show at this ye...
Cosmoprof : Bologna : Beauty Show
Price comparison revisited

Big Ideas

Price comparison revisited

US – DreamCheaper is a new service that offers to remove any hassle that remained after price comparison sites revolutionised the way many of us pl...
DreamCheaper : Hotel Bookings : Price Comparison
Clear differences

Big Ideas

Clear differences

Los Angeles – Trained water sommelier Martin Riese has announced the first water-tasting class to take place in the US.
Water : Conoisseurship : Los Angeles
Retail Week Live 2015 Review

Big Ideas

Retail Week Live 2015 Review

In the era of the empowered, mobile-savvy consumer, retailers are fighting for customer loyalty in a competitive landscape of brand pull versus p...
Retail Experience : Branding : Mass Customisation
Space beer

Big Ideas

Space beer

US – An independent American brewery is launching a beer made with yeast that has been flown into space.
Beer : Space : Re-enlightenment Rising
Alcoholic apprehension

Big Ideas

Alcoholic apprehension

Connecticut, US – The arrival of the drinks menu signals one of life’s most daunting moments, according to new research, with 68% of us worryi...
Sheraton : Sheraton Hotels And Resorts : Hospitality
Boomer women back to work

Big Ideas

Boomer women back to work

UK – A study from the Office for National Statistics has found that since 1994, the number of women over 50 in work has risen by 9.8 percentage poi...
UK Census : Alex Maritz : Flat-Agers
Interstellar sniffing

Big Ideas

Interstellar sniffing

Vernier, Switzerland – Perfumers are taking notes from the Rosetta space mission, adopting techniques used to sniff out the trail of a comet.
Givaudan : Perfumers : Rosetta Mission
Autumn/winter 2015 Top 10 Performances

Big Ideas

Autumn/winter 2015 Top 10 Performances

From New York to London, Paris and Milan, brands are going above and beyond to create shareable narratives. Here, we chart the outstanding top 10...
Immersive Performance : Convergence : AW15
SXSW Interactive 2015: Part 1

Big Ideas

SXSW Interactive 2015: Part 1

In 2015, SXSW Interactive featured exuberant debates about technology, from synthetic biology to retail disruption and emerging media and storytel...
SXSW : Synthetic Biology : Virtual Reality
Sky-high spenders

Big Ideas

Sky-high spenders

London – Developed for heads of state, London Heathrow’s VIP service is now driving luxury retail spending by private shoppers at Europe’s busies...
Heathrow Airport : Personal Shopping : Terminal 5
Insta-casting

Big Ideas

Insta-casting

New York – Marc Jacobs is calling on groups of friends around the world to apply to be models for its autumn/winter 2015 campaign.
Marc By Marc Jacobs : Cast Me Marc : Autumn Winter 2015
Deeper data-mining

Big Ideas

Deeper data-mining

San Francisco – Businesses and developers will be able to search trillions of tweets for deeper consumer insights, using a new Cloud data service ...
Twitter : IBM : Kenneth Cukier
Conceal to reveal

Big Ideas

Conceal to reveal

London – Ted Baker’s spring/summer 2015 digital campaign has started with a bang, taking Instagram followers on a surrealist journey of discovery.
Ted Baker : Pinch Me : Faction Marketing
Autumn/winter 2015 beauty trends overview

Big Ideas

Autumn/winter 2015 beauty trends overview

Held in the four fashion capitals of New York, Milan, London and Paris in February and March 2015, these were the defining moments in beauty for th...
Beauty : Make Up : Hair
Catfish marketing

Big Ideas

Catfish marketing

Austin – Catfish marketing struck at SXSW as film-makers for sci-fi blockbuster Ex Machina promoted the film’s imminent release with a fake Tinder ...
Ex Machina : Tinder : Catfish Marketing
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