Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Gen Z’s Mall Revival

For Gen Z, malls are more than places to shop – they have become social playgrounds where retail, food and entertainment collide to create energy, connection and discovery.

Markets

The Bromeopathy Market

Bromeopathy is entering the mainstream as the wellness industry caters for a new wave of men seeking science-backed products and supplements to fuel their masculinity. 

Big Ideas

SXSW 2025: Reclamation Versus Resistance

SXSW 2025 marked a radical shift from resistance to reclamation, as industry leaders build agency in a challenging democracy, create decentralised media platforms and focus on a shared humanity.

Markets

The Sexuwellness Men’s Market

Meet the innovators rebranding men’s sexual wellness as a pillar of male pleasure and wellbeing.

Markets

Cortisol Control

Tackling stress is a major concern for the wellness community, with new research and innovations emerging to measure and lower cortisol, along with viral content promoting cortisol-focused solutions.

Big Ideas

Autumn/winter 2015 beauty trends overview

Held in the four fashion capitals of New York, Milan, London and Paris in February and March 2015, these were the defining moments in beauty for th...

Beauty : Make Up : Hair

Big Ideas

Catfish marketing

Austin – Catfish marketing struck at SXSW as film-makers for sci-fi blockbuster Ex Machina promoted the film’s imminent release with a fake Tinder ...

Ex Machina : Tinder : Catfish Marketing

Big Ideas

SXSW: Virtual branding

Austin – The North Face has joined forces with cinematic virtual reality company Jaunt VR to release a branded, immersive film at South by South...

SXSW : Jaunt VR : Google Cardboard

Big Ideas

Bristol’s smart city

Bristol, UK – The city of Bristol has announced a multi-million pound experiment to create a smart super-connected city.

Bristol Is Open : Connected City : The Internet Of Things

Big Ideas

Mobile World Congress 2015 Review

Game-changing industry disruption from enhanced batteries, driverless cars and integrated eco-systems are prompting a variety of innovations acro...

Mobile World Congress : Mobile Phones : Barcelona

Big Ideas

SXSW: Fast-casual chef

American chef David Chang announced the opening of a fast-casual restaurant at SXSW 2015.

Fast Casual : SXSW 2015 : Affordable Dining

Markets

The Connected Home

Smart everyday devices, from toothbrushes to security cameras, will track our movements inside the home.

Connected Home : Qualcomm : Withings

Big Ideas

SXSW: Complex new world

Austin – Shinra Technologies has presented The Living World, a simulation that tests current limits of complexity for virtual gaming worlds.

SXSW : Shinra Technologies : Google Fiber

Big Ideas

Small packaging, big applications

US – Replenish is a packaging solution that saves on waste materials by using the consumer’s home resources.

Replenish : Water : Waste Material

Big Ideas

SXSW: Princess Reema’s mission

Princess Reema Bint Bandar Al-Saud of Saudi Arabia has announced a new initiative to bring greater health awareness to Saudi women.

SXSW 2015 : Saudi Arabia : Health Awareness

Big Ideas

Drive for female equality

Uber and UN Women have joined forces to create a million new jobs worldwide for women drivers by 2020.

Uber : UN Women : Brandstanding

Big Ideas

SXSW: Living circuits

Austin, Texas – Consumer biotechnology company Synbiota has launched DNA Tinker Studio, a kit that enables non-specialists to build working circu...

SXSW : Synthetic Biology : Synbiota

Big Ideas

Mobile app update

US – Our phones may be smart, but there is nothing subtle about the way we use them, according to a new study from Ericsson.

Ericsson : Mobile Usage : Data

Big Ideas

Cosmoprof Worldwide Bologna 2015: Preview

The 48th Cosmoprof Worldwide Bologna show opens on 20 March, and this year the exhibition will have an even more international edge, as well as a r...

Cosmoprof : Cosmopack : Bologna

Big Ideas

SXSW: Shia LaBeouf's beating heart

Actor Shia LaBeouf unveiled a new art project at SXSW 2015, where people can watch his heart beat online as he moves through the festival.

SXSW 2015 : Pplkpr : Wearable Technology

Big Ideas

Autumn/winter 2015 Fashion Innovation

Designers this season are responding to shifts in technology and culture, not just with their collections but also with innovative digital partne...

VFiles : Burberry : Chromat

Big Ideas

Biological bank security

Toronto – Our bodies could hold the key to secure online banking, according to technology start-up Nymi.

Nymi : Online Banking : Security

Big Ideas

Omega’s solar mission

Biel/Bienne, Switzerland – Watchmaker Omega is showing how a luxury brand can set the heart racing and the imagination soaring through its collabor...

Omega : Switzerland : Solar Impulse

Big Ideas

Girls empowered

Nairobi – Spring is a start-up accelerator focusing on businesses that serve the needs of adolescent girls in the developing world.

Spring : Fuseproject : Nike Foundation

Big Ideas

Are women thriving?

Washington DC – Women around the world are feeling positive, according to a new study by Gallup.

Gallup : Thriving : Women