Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Gen Z in Kenya
Sacred Sojourns
Gen Z’s Mall Revival
Gen Z in Indonesia
The Sexuwellness Men’s Market
Travel agents’ finishing touch

Big Ideas

Travel agents’ finishing touch

Paris – A study cited by travel industry analysts Travel Agent Central has revealed that more and more consumers are turning to trav...
Homestay : Travel Agent Central : Online
Smart oral hygiene

Big Ideas

Smart oral hygiene

Barcelona – At the Mobile World Congress, Oral-B offered a future vision of the role of Internet of Things products in oral hygiene.
Oral B : Mobile World Congress : Smart Mirror
Billboard uses facial recognition

Big Ideas

Billboard uses facial recognition

London – A new billboard campaign from domestic abuse charity Women’s Aid uses facial recognition software to encourage passers-by not to turn a bl...
Women's Aid : Look At Me Campaign : Awakening Tech
Lidl’s Chef Love

Big Ideas

Lidl’s Chef Love

London – Discount supermarket chain Lidl has announced a partnership with a Michelin-starred chef.
Lidl : Affordable Luxury : #LidlSurprises
NatWest Living app

Big Ideas

NatWest Living app

London – NatWest is launching Living, a new service redefining its bank-customer relations.
NatWest : Living : The Convergence Economy
SXSW Interactive 2015 Preview

Big Ideas

SXSW Interactive 2015 Preview

LS:N Global will be reporting from Austin for SXSW Interactive 2015, identifying key emerging trends and disruptive innovations.
SXSW 2015 : The Immortal Brand : Whole-systems Thinking
Easter confectionery sales

Big Ideas

Easter confectionery sales

Retailers are gearing up for Easter, the second largest event in the UK retail calendar, with a particular focus on boosting Easter egg sales.
Easter : Point Of Sale : Cadbury
Viral adverts

Big Ideas

Viral adverts

We all know that a well-executed viral campaign can be crucial for brand exposure, but what happens when the dust settles? A new study from global ...
Global Market Research : Viral Ads : Budweiser
IOT’s steam moment

Big Ideas

IOT’s steam moment

PragmatIC Printing’s ultra-thin, low-cost microcircuits have enormous implications for The Internet of Things.
PragmatIC Printing : Microcircuits : Internet Of Things
Australia’s Seniorpreneurs

Big Ideas

Australia’s Seniorpreneurs

New research from the International Journal of Organizational Innovation takes an in-depth look at the rise of the senior entrepreneur in Australia.
Seniorpreneurs : Australia : International Journal Of Organizational Innovation
Stratos smart card

Big Ideas

Stratos smart card

The cashless future has a new pin-up in Stratos, a smart card that combines every piece of plastic into one bluetooth-enabled service.
Stratos : Smart Card : Cashless Futures
Hispanic beauty opportunity

Big Ideas

Hispanic beauty opportunity

Even as overall US beauty sales declined in the year to October 2014, sales to Hispanic households increased, according to a new report from Nielsen.
Hispanic Beauty : Nielsen : Cosmetics
Johnnie Walker shows off its new anti-counterfeit smart bottle

Big Ideas

Johnnie Walker shows off its new anti-counterfeit smart bottle

Diageo-owned Scotch whisky brand Johnnie Walker has launched a new smart bottle designed to tackle counterfeiters.
Johnnie Walker : Smart Bottles : Awakening Tech
Brazilian activewear brand plans expansion drive in US

Big Ideas

Brazilian activewear brand plans expansion drive in US

Founded in São Paulo in 1988, activewear brand Track & Field is preparing an ambitious retail expansion push in the US.
Expansionist Brands : Activewear : Brazil
Starwood Hotels and Resorts and Uber join forces for loyalty scheme

Big Ideas

Starwood Hotels and Resorts and Uber join forces for loyalty scheme

Starwood Hotels and Resorts and Uber are merging hospitality and transport with a new loyalty partnership.
Symbiotic Branding : Uber : Starwood Hotels And Resorts
Hotel celebrates slow food and living with courtyard market

Big Ideas

Hotel celebrates slow food and living with courtyard market

The Rosewood London hotel is celebrating food, artisanal craft and community with a new market opening in March 2015.
Rosewood Hotels & Resorts : Slow Food UK : Slow Food And Living
The internet is changing how consumers interact with luxury

Big Ideas

The internet is changing how consumers interact with luxury

The internet is affecting how consumers perceive luxury, according to a new report by Martini Media. 
The Martini Report: The Affluent Audience Online : Online Shopping : Hyper Affluent
Never fall out of fashion with Endless Eyewear subscription service

Big Ideas

Never fall out of fashion with Endless Eyewear subscription service

Never be caught out by changing fashions with Ditto’s new Endless Eyewear subscription service, which puts thousands of designer frames at the cust...
Ditto : Endless Eyewear : The Sharing Economy
Study lifts the lid on teenage purchasing decisions

Big Ideas

Study lifts the lid on teenage purchasing decisions

A focus group study has revealed insights into the online shopping habits of teenage girls.
Teenage Shoppers : User Generated Content : Insta-real
The smart toy that uses IBM Watson to power its thinking

Big Ideas

The smart toy that uses IBM Watson to power its thinking

CogniToys is a new brand of internet-connected smart toys that can hold intelligent conversations with a child, and adapt and grow as the child does.
IBM Watson : Toys : Gen I
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