Israel – Tel Aviv-based Amit Studio has designed a chain of private, upscale retirement complexes that upend traditional notions of elderly living.
The Bayit Balev development is a five-storey residence created with colourful details and a focus on socialising and leisure activities. Amit Studio was tasked with bringing its public areas to life – including the lobby, dining room, swimming pool, gym and a synagogue – using cobalt blue tones in the gym and vibrant purple carpet and seating in the on-site cinema. It also features textures like velvet to create spaces that feel modern and homely.
‘The challenge was to design a retirement home that does not look elderly, but rather create spaces with a contemporary modern feel, yet at the same time are warm and indulging,’ studio co-founder Gali Amit tells Dezeen.
The design of the space reflects the burgeoning Flat Age mindset of people aged over 65, who are increasingly active, healthy and looking for brands that refuse to typecast people by age bracket. For more on the older influencers defying stereotypes and changing the narrative on ageing, read our dedicated listicle.