Spain – Steering away from the conventional automobile showroom, Lynk & Co has unveiled a versatile 400-square-metre space in Barcelona intended as an experiential meeting point.
Designed by the creative studio Masquespacio, the project aims to reflect the creativity and unconventional character of the car brand, which offers a range of flexible, membership-based mobility solutions.
As such, The Barcelona Club serves as a creative and sustainable meeting place described as ‘a world of utopias’, where visitors experience a hyperphysical immersion into the brand’s universe. The brutalist décor of the space is intentionally full of imperfections to inspire surprise, with elements like a trompe-l’oeil swimming pool in the co-working area or a show of lights and sounds in the bathrooms.
Lynk & Co’s versatile space in Barcelona is reminiscent of a concept store or a members’ club rather than a showroom, paving the way for disruptive automotive retail spaces providing sensorial awe-inducing experiences to attract a new wave of consumers.
Take inspiration from Lynk & Co’s automotive retail concept by giving your brand an immersive edge and turning traditional showroom spaces into social experiences and network hubs for clients to connect and drive the brand story forward