New York – The brand is suing the New York subway for double standards when it comes to advertising sex products for women.
In July 2018, New York's MTA transport system initially approved Dame’s request to run an ad campaign on the subway. However, once the campaign was created, the transport body rejected the images on the grounds that it prevents sexually orientated businesses from advertising. ‘This made us wonder: why are pharmaceutical and supplement companies like Hims, Hers and Welleco allowed to advertise on the subway?’ reads a statement from Dame.
In response, the brand created consumer-facing campaign #DerailSexism to encourage customers to support the legal action it is taking against the MTA. To back the advertisement of female sex care products, Dame is asking individuals to share the images of the banned ads and tag the MTA to ensure the images receive the exposure they missed out on.