Trends

The latest global consumer trends that we’re tracking across sectors, substantiated by expert opinions and the latest industry statistics.

What’s New on LS:N Global?

From shifting definitions of value to TikTok-fuelled commerce and hormone health retreats, our analysts unpack what’s new and next on LS:N Global.

Micro Trends

The New Creatorverse

Content creators are evolving into multimedia powerhouses, building immersive IP eco-systems, retail ventures and employee-driven content to secure longevity and bypass tech gatekeepers in a saturated market.

Macro Trends

The Synthocene Era

As AI redefines our understanding of intelligence, we begin to enter The Synthocene Era, an age in which the lines between what is natural and what is artificial are increasingly blurred – driving humanity into a future when technology will redefine what it means to be human.

Micro Trends

Resilience Branding

As the Trump administration rolls back nationwide government DEI initiatives, progressive businesses are choosing to re-affirm their commitment to inclusion by adopting new language rather than retreating from their efforts.

Design Directions

Biofabricated Futures

A revolutionary sustainability breakthrough, biofabrication is the engineering of biological products. This report explores its market evolution and future potential in transforming materials to drive commercial success.

Design Directions

Arabeschi di Latte : Food Interaction Design

Arabeschi di Latte’s goal is to ‘activate a space’. It’s not an unusual goal for four trained architects – but what is slightly unusual is the mean...

Design Directions

Studio Toogood : Creative Consultancy

‘Eccentric English is often used,’ says Faye Toogood, founder of interior stylist practice Studio Toogood, trying to describe her approach.

London : Narrative : Sensory

Design Directions

Grupo Habita

When LS:N Global met with Grupo Habita’s sales and marketing manager, Rafael Micha, he was fretting about the Wallpaper Design Awards 2010, wh...

Local : Travel : Service

Micro Trends

Luxury Social Networking

E-commerce : Online : Social-media

Design Directions

TAF : Product Design

“Our vision is to make pragmatic and simple products,” says Mattias Ståhlbom of Stockholm based interior and furniture design duo TAF.

Furniture : Camper : Stockholm

Design Directions

MadeThought : Graphic Design

‘For us, it’s not about purifying or minimizing,’ says Paul Austin, co-founder of multidisciplinary design consultancy MadeThought. ‘It’s about con...

Perfume : Tea : Packaging

Design Directions

Inhotim

Bernardo Paz, a metal magnate from Brazil, reached the point when he didn’t have enough room at home to keep the vast collection of Modernist and c...

Design : Bernardo Paz : Art Park

Micro Trends

Brandzines

Branded : Magazines : Content

Design Directions

Bokks

How many start-ups do you know that count Karl Lagerfeld and Dustin Hoffman among their brand ambassadors? As well as its white-gloved, gold-edged ...

London : Present : Luxury Gifting

Micro Trends

Upmarket Vending

A host of high-end vending devices is opening up storefronts into luxurious yet automated experiences, allowing brands to sell at any time, without...

Vending Machines : Automated : Pop-up

Design Directions

Space 15 Twenty

Combining shop, gallery, bar and music venue, Space 15 Twenty is a new store, going beyond retail, and creating a fully immersive and cur...

Bar : Space 15 Twenty : Curated

Design Directions

Hendrick's

Through smart brand partnerships and the sponsorship of some of London’s most curious parties and events, boutique Scottish distiller Hendrick...

Premium : Bompas & Parr : Events

Design Directions

The Fun Theory

In an era of Prohibition Culture – where governmental finger-waggers increasingly monitor, control and aim to influence behaviour – an en...

Advertising : Videos : DDB Stockholm

Micro Trends

Experiential spaces

Stores : Workshops : Community

Micro Trends

Untethered Retail

As brands anchor themselves online and physical stores become costly, fixed retail spaces are increasingly threatened with redundancy. A new set of...

Pop-up : Transient : Stores

Micro Trends

Abandoned spaces and unfinished interiors

The recession has resulted in many empty or abandoned spaces and industrial units; as the economy recovers, savvy retailers and hospitality service...

Empty : Disused : Reclaimed

Micro Trends

Revamped utilities

The next decade is set to see design re-address forgotten utility spaces; a new wave of experiential designs for banks, dentists and clinics is cat...

Civic : Utlity : Experiential

Micro Trends

Webtailing 3.0

A new group of webpreneurs is taking inspiration from the experiences of physical retailing, presenting these on-screen in 2D, and creating a new s...

Webpreneurs : Mag-tailing : Phy-gital

Macro Trends

Generation Jones

As a generation, Jonesers (born between 1954 and 1965) have been described as more realistic than idealistic, more ironic than anarchic, and, above...

Boomers : Gen Jones : Ageing

Macro Trends

Betapreneurs

A new entrepreneurial mindset is taking hold which is informed from knowledge of the web, the digital world and the power of launching ideas in ‘be...

Beta : Entrepreneurs : Business