Generation Jones

31 : 12 : 2009 Boomers : Gen Jones : Ageing

As a generation, Jonesers (born between 1954 and 1965) have been described as more realistic than idealistic, more ironic than anarchic, and, above all, emotionally torn between the competitive edge they learned in the 1980s, and the realities of what this approach has left them with today.

Generation Jones

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