Trends

The latest global consumer trends that we’re tracking across sectors, substantiated by expert opinions and the latest industry statistics.

What’s New on LS:N Global?

From shifting definitions of value to TikTok-fuelled commerce and hormone health retreats, our analysts unpack what’s new and next on LS:N Global.

Micro Trends

Deep Sea Wellness

Beauty and wellness brands are tapping into powerful deep sea ingredients with the potential to redefine skincare, hydration and sun protection.

Macro Trends

The Synthocene Era

As AI redefines our understanding of intelligence, we begin to enter The Synthocene Era, an age in which the lines between what is natural and what is artificial are increasingly blurred – driving humanity into a future when technology will redefine what it means to be human.

Micro Trends

Coffee Shop Raves

Boosted by a new generation of sober-conscious consumers seeking real-life connection and fun, coffee shops are taking over the party scene as the new destination for daylight raves.

Design Directions

Biofabricated Futures

A revolutionary sustainability breakthrough, biofabrication is the engineering of biological products. This report explores its market evolution and future potential in transforming materials to drive commercial success.

Macro Trends

Brandtocracies

As we move into the 10s, the widespread proliferation of social media networks means that consumers increasingly expect brand relationships to be b...

Brand : Conversation : Democratic Brands

Macro Trends

Prohibition Culture

Everywhere you look, behaviour is being curbed, controlled, nudged and monitored. The ‘war on waste’ is creating a stealth tax that covers everythi...

Nudge : Control : Waste

Macro Trends

Homestead 3.0

Family sizes are changing, and our homes are adapting to accommodate new social and environmental behaviours.UK households are becoming more integr...

Home : Family : Connected Home

Design Directions

Creax

As brands steer through today’s and tomorrow’s choppy economic waters, and finance directors look to cut unnecessary ballast, one of the cost centr...

Innovation : Problem Solving : Copying

Design Directions

Ace Hotel

Ace Hotel opened its first guesthouse in Seattle a decade ago, aiming to create a budget accommodation solution for visiting creatives. Ten years l...

Design : Trendy : Hi-lo

Micro Trends

Ostalgia

Ostalgie : Russian : Polish

Micro Trends

Local social networking

Social Media : Apps : Community

Design Directions

Victors & Spoils

Jeff Howe, author of Crowdsourcing: Why the Power of the Crowd is Driving the Future of Business, defines crowdsourcing as ‘the act of taking a job...

Consumers : Testing : Creative

Micro Trends

Virtually Real

Avatars : Pixellated : Characters

Micro Trends

New currencies

Recession and lack of trust in financial institutions are leading to growth in new types of currency that trade in knowledge, barter and community-...

B2B : Cash : Payment

Design Directions

Oogst

Self-sufficiency and sustainable production are increasingly part of civic planning. A radical new project by Dutch design agency Tjep. aims to mak...

Engineering : Civic Planning : Oogst

Micro Trends

Biohacking

A scientific revolution is stirring in the basements and garages of amateur scientists, who, away from the constraints of institutionalised learnin...

Hackivism : Synththetic : Rewiring

Design Directions

Le Comptoir Général

Away from the purposeful anonymity and fluorescent lighting of the average conference room, le Comptoir Général in Paris offers a place i...

Fifth Scenario : Community : Ecological

Micro Trends

Small car luxe

Owning a small car no longer needs to be a sign of diminished wealth. A new type of luxurious small car is catering for well-off city-based custome...

Compact : Car : Fuel-efficient

Design Directions

Le Laboratoire

Mashing science with art, Le Laboratoire in Paris is a creative hub facilitating the exchange and inception of new ideas that fuse art an...

Micro Trends

New Budget Travel & Hospitality

Budget : Hotels : No-frills

Micro Trends

Boxcars

Cars : Square : Cube

Design Directions

Lcafe

A new marketing café offers brands the chance to have new products sampled in the hope of new sales, customer feedback, and the chance for word of ...

Tracking : Lcafe : Toyko Sample Labs

Macro Trends

Food Trends

Label-gazing, value redefined, fooducation, retro-thrift, localism and comfort binging are just a few of the many trends identified by The Future L...

Food : Local : Scarcity

Micro Trends

Going Green

Eco-Tourislm : Hotels : Resorts

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