Trends

The latest global consumer trends that we’re tracking across sectors, substantiated by expert opinions and the latest industry statistics.

What’s New on LS:N Global?

From shifting definitions of value to TikTok-fuelled commerce and hormone health retreats, our analysts unpack what’s new and next on LS:N Global.

Macro Trends

New Codes of Value

In this new era of scarcity, richness is expressed through rituals, and abundance is found in regenerative pursuits and deeper connections. New codes of value are emerging around connection, care and human flourishing.

Macro Trends

The Synthocene Era

As AI redefines our understanding of intelligence, we begin to enter The Synthocene Era, an age in which the lines between what is natural and what is artificial are increasingly blurred – driving humanity into a future when technology will redefine what it means to be human.

Micro Trends

Coffee Shop Raves

Boosted by a new generation of sober-conscious consumers seeking real-life connection and fun, coffee shops are taking over the party scene as the new destination for daylight raves.

Design Directions

Biofabricated Futures

A revolutionary sustainability breakthrough, biofabrication is the engineering of biological products. This report explores its market evolution and future potential in transforming materials to drive commercial success.

Design Directions

Potion

At Clo, a wine bar in New York, guests explore the 100-strong selection of wines via a swish multi-user, multi-touch projection menu. Three blocks ...

Micro Trends

New FemTech

Womenomics : Feminism : Intuition

Micro Trends

Homestead Traceability

As the US economy scrapes the bottom of the downturn, a new group of consumers is connecting directly with farmers in search of affordable, locally...

Farming : Organic : Local

Design Directions

Utopia

The global economic, political and environmental systems are in collapse, our biological and business systems are mutating, and new life forms are ...

Technology : Material : Biofacture

Design Directions

Vandasye

To the uninitiated, ‘selective laser sintering’ sounds like some kind of laser-based elimination game – one played out, perhaps, between the strong...

Furniture : Self-Engineered : Prototyping

Design Directions

Playscapes

The blur between fantasy, reality, adulthood and childhood is inspiring brand communications that truly enchant, surprise and engage. Designers are...

Fantatsy : Faction Marketing : Cartoon

Design Directions

Flexthetics

In a world of uber-choice and information overload, we are witnessing the emergence of a culture of leanness, lightness and smart thinking that req...

Flexi Simplicity : Heavy Industry : Flexible

Micro Trends

Revived Grandeur

Grand : Belle Epoque : Art Deco

Micro Trends

Dining 2.0

A new breed of high-tech, high-gloss immersive dining spaces is appearing on the scene. Dining 2.0 describes this new generation of bars, clubs and...

Restaurant : Technology : Web 2.0

Micro Trends

Spiritual Retreats

Hotel : Spa : Retreat

Design Directions

Teknovation

How can a retail store reduce staff and cut overheads while maintaining a high standard of service and, potentially, a round-the-clock operation? A...

Touch Screen : 24 Hour : Self Service

Design Directions

Omnilux

In the face of economic uncertainty, consumers are looking for a new definition of luxury. These new luxury consumers are considering value much ...

Tradition : Grand : Lavish

Design Directions

Tata Nano

Paring down, cutting back, trimming the fat – all activities recession-hit consumers are embracing as the economic forecast remains gloomy. In Mumb...

Automotive : Tiny : Reduced Cost

Design Directions

Merci

A new store in Paris takes a fully philanthropic approach to luxury. In a bid to help the less fortunate, high-fashion concept store Merci, whose n...

Paris : Non Profit : Philanthropic

Design Directions

Mission One

The first high-performance electric motor bike is about to set a new benchmark for the motor industry in its efforts to produce sustainable vehicle...

Green : Motor Bike : Motorcycle

Macro Trends

Alphalux

In the wake of an economic downturn, the luxury industry has experienced a shock from falling sales and consumer confidence. Moving forward, it mus...

Heritage : Austerity : Brand Quietness

Macro Trends

No-Frills Affluents

They have been one of the prime drivers in UK retailer Morrisons’ return to profit. Once driven by impulse and indulgence, they are now driven by v...

No Frills : Austerity : Value

Micro Trends

Blingamalism

Bling : Stores : Design

Macro Trends

The Fifth Scenario

At this very moment, the economy, the environment, science and technology, and the global balance of power are undergoing massive shifts: some are ...

Change : Hybrid : Dream

Design Directions

FriendsWithYou

One sunny day in Miami Beach, Florida, a procession made its way along the coast. Passers-by may have pinched themselves as they watched the multic...

Creativity : Blimp : Miami Beach

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