Trends

The latest global consumer trends that we’re tracking across sectors, substantiated by expert opinions and the latest industry statistics.

What’s New on LS:N Global?

From shifting definitions of value to TikTok-fuelled commerce and hormone health retreats, our analysts unpack what’s new and next on LS:N Global.

Micro Trends

The New Creatorverse

Content creators are evolving into multimedia powerhouses, building immersive IP eco-systems, retail ventures and employee-driven content to secure longevity and bypass tech gatekeepers in a saturated market.

Macro Trends

New Codes of Value

In this new era of scarcity, richness is expressed through rituals, and abundance is found in regenerative pursuits and deeper connections. New codes of value are emerging around connection, care and human flourishing.

Macro Trends

The Synthocene Era

As AI redefines our understanding of intelligence, we begin to enter The Synthocene Era, an age in which the lines between what is natural and what is artificial are increasingly blurred – driving humanity into a future when technology will redefine what it means to be human.

Design Directions

Biofabricated Futures

A revolutionary sustainability breakthrough, biofabrication is the engineering of biological products. This report explores its market evolution and future potential in transforming materials to drive commercial success.

Micro Trends

Blogtailing

Blogs : Websites : Editorial

Design Directions

Keds

Always knew you should be a designer but worried you’d never make money out of it? Thanks to an innovation from US shoe manufacturer Keds now you can.

Trainers : Crowd-sourced : Keds

Micro Trends

Magtailing

Looking for new income streams, publishers are becoming e-tailers and e-tailers are launching magazines.

Magazines : Brandzines : Content

Design Directions

DUS Architects

Away from the yellow hardhats and grumbling cement mixers of your average urban construction site, the partners at Amsterdam studio DUS A...

Pop Up : Gecekondu Summerhouse : Urban Planning

Design Directions

Stockholm Design Lab : Graphic Design

Stockholm Design Lab is a multidisciplinary design studio founded by architect Thomas Eriksson and graphic designer Björn Kusoffsky. Together they,...

Branding : Scandanavian Airlines : Aircraft

Micro Trends

Private label rising

Own-label : Own-brand : White-Label

Design Directions

Human Library

Ronni Abergel would like to invite you round for a nice cup of tea and a sit-down. Abergel is co-founder of the Human Library, a ‘living ...

Collaboration : Event : Reading

Design Directions

Emotional Home

Kitchen : Home Office : Bleisure

Micro Trends

The return of salon culture

The art of conversation is experiencing a global renaissance. In response to an overly digital world, emerging communities, private clubs and innov...

Conversation : Salon : Debate

Design Directions

Thomas Eyck

Answering the phone in August 2007, Thomas Eyck recognised the voice on the other end of the line: Henk Zwartebol, the managing director of Tingiet...

Milan : Materials : Thomas Eyck

Micro Trends

A new guise for beer connoisseurs

Who said beer culture only meant big bellies, smelly pubs and drunken men? We’re seeing a new, sophisticated scene emerging around beer. This...

Craft Beer : Recipes : Connoisseurs

Design Directions

Bompas & Parr

Wandering round Borough Market one sunny day in June 2007, Sam Bompas, now 26, and his old school friend, Harry Parr, now 27, decided they’d like t...

Bompas & Parr : Experience : Sensory

Design Directions

Hvass&Hannibal : Art and Design

Design and art studio Hvass&Hannibal has made a name for itself producing work that is bold, colourful and unashamedly decorative.

Colour : Craft : Music

Design Directions

Noko Jeans

Stitch one piece of curiosity, one Betapreneurial mindset, one internet connection, three Swedish lads and a sense of adventure together and what d...

Denim : Tor Rauden Källstigen : Jakob Ohlsson

Micro Trends

Kidult spaces

Children : Education : Play

Design Directions

Fendi

How should an established company known for its handmade leather goods update its offering for the 21st century and appeal to a new generation of c...

Craft : Gibson Guitars : Moritz Waldemeyer

Micro Trends

The new network television

Tv : Entertainment : Online

Design Directions

Asylum : Multidisciplinary Design

“Culturally Singapore is so young,” says Chris Lee, founder of local design studio Asylum, “in terms of design, there is almost no culture.”

Branding : Singapore : Hotel

Design Directions

Multistorey : Graphic Design

Multistorey takes a craft-based approach to its design work. The London-based graphic design studio likes to work with artisans, from knitters and ...

Colour : London : Craft

Design Directions

Jump Studios : Architecture and Interior Design

Jump Studios is a multidisciplinary design practice which has designed Red Bull’s headquarters in Soho, Nike’s London office and a number of Levi’s...

Office : Nike : London

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