Trends

The latest global consumer trends that we’re tracking across sectors, substantiated by expert opinions and the latest industry statistics.

What’s New on LS:N Global?

From shifting definitions of value to TikTok-fuelled commerce and hormone health retreats, our analysts unpack what’s new and next on LS:N Global.

Micro Trends

Deep Sea Wellness

Beauty and wellness brands are tapping into powerful deep sea ingredients with the potential to redefine skincare, hydration and sun protection.

Macro Trends

New Codes of Value

In this new era of scarcity, richness is expressed through rituals, and abundance is found in regenerative pursuits and deeper connections. New codes of value are emerging around connection, care and human flourishing.

Micro Trends

Coffee Shop Raves

Boosted by a new generation of sober-conscious consumers seeking real-life connection and fun, coffee shops are taking over the party scene as the new destination for daylight raves.

Design Directions

Biofabricated Futures

A revolutionary sustainability breakthrough, biofabrication is the engineering of biological products. This report explores its market evolution and future potential in transforming materials to drive commercial success.

Design Directions

Material Pharmacy

Sarah da Costa, from the Central Saint Martins Textile Futures course, has created a new way for people to self-medicate with her project Materia...

Design Directions

London Collections: Men spring/summer 2015

London is quickly becoming the jewel in the crown of men’s fashion, and this season designers have upped the ante once more.

Liam Hodges : Sankuanz : Sibling

Micro Trends

Escapist E-journals

As consumers seek more meaningful travel experiences and personal fulfilment from the comfort of their armchairs, a range of new contemplative mu...

Travel Journalism : This Place : The Instrument

Design Directions

Graduate Fashion Week 2014

Gutsy, raw talent was prevalent this year during Graduate Fashion Week. At new location The Old Truman Brewery in London's East End, graduates and ...

Holly Jayne Smith : Rebecca Rimmer : Birmingham University

Design Directions

Google Cube

As media adjusts to consumers that are used to having things their own way, some film-makers are reconsidering this model and giving viewers grea...

Google Cube : Semi Permanent : Transmedia

Design Directions

Studio Savvy: Interior Design

The founders of Savvy balance global commercial projects with work focused on their local community.

Micro Trends

San Francisco Safari

Rapid wealth creation in the young and male-dominated technology sector has made San Francisco a testing ground for lifestyle innovations targete...

Men : Affluent : Silicon Valley

Micro Trends

Tasteful Waste

Fast food, fast fashion and mass consumption are signs of the times. But the tide is turning as consumers become increasingly aware of the ris...

Waste Redux : Food Waste : Sustainability

Design Directions

The FvF Apartment

Digital interview magazine Freunde von Freunden’s Berlin Apartment brings the publication’s ethos to life.

Freunden Von Freunden : Home From Home Hospitality : Berlin

Design Directions

Golden Age

Designers are creating atmospheric and theatrical spaces for luxury brands that have a revivalist, cinematic feel. Mixing retro inf...

Golden Age : Cinema : Interiors

Micro Trends

Creative Phygital

In-store digital technology is no longer simply a clever tool for seamlessly managing sales and stock control. Imaginative retailers and designer...

Phy-gital : Technology : Ars Electronica Solutions

Design Directions

Le Cinéma Olfactif

Fake butter, burnt popcorn and body odour – these are the scents of cinemas these days. But fragrance brand Folie à Plusieurs wants to bring romant...

Soho House : Cinema : Fragrance

Design Directions

Iconoclash

Designers and creatives alike are rejecting established notions of luxury by employing a tongue in-cheek fetishist approach to popular culture.

Modern Luxury : Pop Culture : Iconography

Micro Trends

Grey Matters

Nearly five years ago, a handful of young women who frequented Bleach hair salon in Dalston decided to colour their hair a particular shade of ‘o...

Grey : Hair : Style

Micro Trends

Home-tail

As digital brands begin to lay down physical roots, their new bricks-and-mortar incarnations are coming to resemble homes and apartments. They ar...

Home : Apartment : The Line

Design Directions

No Fish No Nothing

For its spring/summer 2014 No Fish No Nothing collection, French fashion house Kenzo drew inspiration from the oceans when desi...

Kenzo : Digital Pop Up : Fashion Video

Micro Trends

Art-to-go

Artists are exploring a new and closer critical engagement with mass-market consumerism, while retailers are forging ties with the international ...

Art : New York : Miami

Micro Trends

Invasivores

A growing group of foodies and entrepreneurs is making use of invasive species to create new dining experiences.

Invasivores : Ethical Consumption : Ecosystem

Design Directions

Absolut Art Bar

High up, away from the smog and the people, you can find brilliant views over Hong Kong. But at the Absolut Art Bar located on the 17th floor of a...

Absolut : Hong Kong : Art Bar

Design Directions

Santtu Mustonen: Analogue Painting in Digital Space

‘It is all about capturing chaos while also exercising control over it.’ This frames the work of New York-based visual artist Santtu Mustonen. Th...

Santtu Mustonen : Painterly Primitive : Visual Identities