Grey Matters

Nearly five years ago, a handful of young women who frequented Bleach hair salon in Dalston decided to colour their hair a particular shade of ‘old lady’ grey. They were being ironic and edgy and, given the reputation of this particular London salon as a breeding ground for future global trends, the idea not only caught on but became an influential factor in the current vogue for natural grey hair.

By Victoria Buchanan and Anna-Marie Solowij