Trends

The latest global consumer trends that we’re tracking across sectors, substantiated by expert opinions and the latest industry statistics.

What’s New on LS:N Global?

From shifting definitions of value to TikTok-fuelled commerce and hormone health retreats, our analysts unpack what’s new and next on LS:N Global.

Micro Trends

The New Creatorverse

Content creators are evolving into multimedia powerhouses, building immersive IP eco-systems, retail ventures and employee-driven content to secure longevity and bypass tech gatekeepers in a saturated market.

Macro Trends

New Codes of Value

In this new era of scarcity, richness is expressed through rituals, and abundance is found in regenerative pursuits and deeper connections. New codes of value are emerging around connection, care and human flourishing.

Macro Trends

The Synthocene Era

As AI redefines our understanding of intelligence, we begin to enter The Synthocene Era, an age in which the lines between what is natural and what is artificial are increasingly blurred – driving humanity into a future when technology will redefine what it means to be human.

Micro Trends

Coffee Shop Raves

Boosted by a new generation of sober-conscious consumers seeking real-life connection and fun, coffee shops are taking over the party scene as the new destination for daylight raves.

Micro Trends

Frankfurt Safari

Big finance and grand cultural ambitions are propelling Frankfurt onto the world stage.

Greentopias : Bauhaus Boom : Home From Home Hotels

Micro Trends

Perf-hospitality

As immersive, participatory theatre productions such as those pioneered by Punchdrunk increase in popularity, directors are seeking ways to engag...

Design Directions

O’right Recoffee

It’s all well and good to talk about sustainability, the possibilities and the potential, but green haircare brand O’right is putting its money whe...

Eco-Friendly : Green : Coffee

Design Directions

Milan 2014: Part 2

In the second part of our report on the key design directions from last month’s Salone Internazionale del Mobile in Milan, LS:N Global reveals ho...

Milan : Salone Del Mobile : Furniture

Micro Trends

Frustration Marketing

People are no longer satisfied with being placated. In The Polarity Paradox advertisers need to challenge, question and even annoy consumers.

Grant Leboff : Adam Morgan : Seth Godin

Micro Trends

Neo-tasting Menus

It is no secret that chefs have big egos, but there has been a renaissance in tasting menus in which the focus is on the diner rather than the chef.

Customisation : Restaurant : Los Angeles

Design Directions

Fragrance Lab

In a corner of Selfridges, an experiment was carried out to uncover the future of retail. The Fragrance Lab, which happened in the department st...

Fragrance Lab : Selfridges : The Future Laboratory

Design Directions

Fauna Fetish

In our increasingly digital landscape there is a recurring preoccupation with the natural world.

Nature : Technology : Polarity

Design Directions

Camille Walala: Graphic artist

Like so many artists, Camille Walala lives her life under a pseudonym.

Neo Kitsch : Netstalgia : Memphis

Micro Trends

Exo-protein

In North America, entomophagy, or the eating of insects, is moving from an anthropological oddity to an emerging practice for the health- and eco...

Insects : Food Trends : Paleo

Design Directions

Bikini Berlin

Pop-up is boring, and the time for opening a temporary store for its own sake has long gone. High-profile examples have popped up all over the worl...

Bikini Berlin : Hotel : Experimentation

Design Directions

Milan 2014: Part 1

Texture and surface design were explored through material manipulation at this year’s Salone Internazionale del Mobile

Milan : Milan Salone : Salone Internazionale Del Mobile

Micro Trends

Downsizing 2.0

For their later years, Flat Agers are often in search of culturally-rich urban environments. Meanwhile, architects are envisioning innovative alte...

Retirement : The Flat Age Society : Vital Tech

Design Directions

The Echo Project

A digital page-by-page companion to Khaled Hosseini's novel And the Mountains Echoed helps introduce the book to readers.

The Echo Project : Literature : Microsite

Micro Trends

Miami Safari

A city in transition, Miami has roared back from the recession with a re-energised urban core and a diversified economy

Miami : Safari : Wynwood Walls

Micro Trends

Perfect Vision

It used to be that a trip to the opticians was up there with the dentist and doctor but increasingly brands are redesigning the often costly expe...

Opticians : Glasses : Packaging

Design Directions

The Sound of Taste

Let’s think about the category of spice marketing for a second. It is either Marco Pierre White, or a mum in a kitchen, contentedly stirring a pot....

Synaesthesia : Multisensory : Grey London

Design Directions

Feral Grace

Beauty is going back to basics and embracing nature in its purest form. Think all things wild, feral and unkempt.

Feral : Raw Beauty : Wild

Micro Trends

Turbulent Tourism

The Seychelles in the summer, the French Riviera in the spring and Aspen in the winter. Until recently, these have been the kinds of location on ...

Travel : Jungles In Paris : Jungle

Micro Trends

Beauty Wearables

Conductive make-up, programmable fragrance, digitally fabricated nails. Are beauty products the next frontier for wearable technology? Meet the f...

Smart Cosmetics : Beauty Technology : Katia Vega