Trends

The latest global consumer trends that we’re tracking across sectors, substantiated by expert opinions and the latest industry statistics.

What’s New on LS:N Global?

From shifting definitions of value to TikTok-fuelled commerce and hormone health retreats, our analysts unpack what’s new and next on LS:N Global.

Micro Trends

The New Creatorverse

Content creators are evolving into multimedia powerhouses, building immersive IP eco-systems, retail ventures and employee-driven content to secure longevity and bypass tech gatekeepers in a saturated market.

Micro Trends

Deep Sea Wellness

Beauty and wellness brands are tapping into powerful deep sea ingredients with the potential to redefine skincare, hydration and sun protection.

Micro Trends

Remixing the Country Club

Old money, new values; brands are re-imagining country clubs as inclusive, community-centric spaces, using nostalgia, sports fandom and wellness to meet Gen Z’s desire for connection and authenticity.

Micro Trends

Resilience Branding

As the Trump administration rolls back nationwide government DEI initiatives, progressive businesses are choosing to re-affirm their commitment to inclusion by adopting new language rather than retreating from their efforts.

Design Directions

De Natura Fossilium

Smoke plumes, fallen molten rock and a fine layer of black dust are usually the fleeting reminders that Mount Etna, Europe’s most active volcano ha...

Design Directions

Maiko Gubler: Visual artist and digital sculptor

Switzerland-born Maiko Gubler studied visual communication and digital media at The Berlin University of the Arts. Based in Berlin, she worked as...

Maiko Gubler : Visual Artist : Digital Sculptor

Micro Trends

Greentopias

Architects, designers and city planners are creating pockets of tranquility and rehumanising built-up areas in cities, making urban density more ...

Micro Trends

Tiny Tot Feminism

Despite the stereotypes, little girls are not just interested in the colour pink and princesses. As this becomes increasingly apparent, more progre...

Feminism : Girls : Gender

Design Directions

Lucid Spectrum

Designers are exploring concepts of playfulness and perception, creating intense rainbows of colour across surfaces, resulting in spectrums of lig...

Catwalk : Installations : Psychedelic

Design Directions

Pia Wüstenberg: Product designer

Rich references from India to Scandinavia, inform product designer Pia Wüstenberg’s elegantly eclectic craft work. ‘Craft often happens locally,...

Design Directions

DISown

In some respects, fine art is like designer fashion: many appreciate and desire it, but few possess it. In response, fast fashion retailers are t...

Dis Magazine : Art : Exhibtion

Micro Trends

Cryptocurrencies

Bitcoin. Millions of us are aware of it. Most of us have no idea how it operates, or what its purpose is.

Bitcoin : V-Currencies : Cashless Futures

Micro Trends

Cosmetics Cocktailing

From perfume to mascara, cosmetics are getting a home-made, tailor–made touch. Beauty consumers – or beauty junkies as the cosmetics industry call...

Beauty : Customisation : Cosmetics

Design Directions

Seek No Further

The 1990s are cool again. Everyone from ASOS to Iggy Azalea is referencing 90s culture for Millennials who are still pining for the era of MySpac...

Store Design : Clothing : Visual Merchandising

Design Directions

Paris Fashion Week A/W 14

Two broad looks emerged from Paris Fashion Week this season. On one side designers maxed out, using tribal references and embellished finishes, whi...

Ann Demeulemeester : Chloé : Christian Dior

Micro Trends

Shanghai Safari

As one of China’s Tier 1 cities, Shanghai holds a special place in the story of the country’s extraordinary rise.

Lujiazui : Huangpu River : The Bund

Micro Trends

Scare Marketing

Brands are turning to fearful themes in advertising and marketing campaigns,showing that they can lead people safely through the Polarity Paradox.

Sonja Lyubomirsky : FMCG : Unilever

Micro Trends

Flat Age Design

Limitations on strength, sight and agility don’t need to take the beauty out of life.

OXO : Sam Farber : Our Roots

Design Directions

Toms Austin

Toms shoes and glasses can be found at thousands of stores in the US and overseas, but until recently the brand had only one dedicated store, in ...

TOMS : Community : Coffee

Design Directions

Refined Remedy

The beauty world is built on products that are made with chemicals, but consumers are becoming increasingly discerning and inquisitive about the ...

Provenance : Hand Made : Small Batch

Macro Trends

The Flat Age Society

Something exciting is in the air. Forget everything you thought about being old, or age, even. In the society of the future, age isn’t just a num...

Baby Boomers : Age : Agelessness

Macro Trends

The Polarity Paradox

Moderation is no longer the modus operandi. In our busy, networked and choice-rich lives, people are finding a new model for self-restraint by fl...

Extreme Lifestyles : 5:2 Living : Pop Culture

Macro Trends

The Convergence Economy

Look to retail spaces, products, hospitality and entertainment these days and, increasingly, there’s one distinctive theme: it’s difficult to tel...

The Convergence Economy : Beth Bentley : ShopperTrak

Micro Trends

Chasm Culture

As the shackles of austerity loosen and people begin to readjust their eyes to a post-recessionary world, artists, designers and writers are trying...

The Hunger Games : Divergent : Beth Bentley