Bikini Berlin

02 : 05 : 2014 Bikini Berlin : Hotel : Experimentation

Pop-up is boring, and the time for opening a temporary store for its own sake has long gone. High-profile examples have popped up all over the world and shown just how unimaginative it can be. Opening a microcosm of your flagship store is not enough, so pop-up in 2014 should challenge the accepted way in which your brand operates, and fit in with a new location. Bikini Berlin has it right on both counts, with its emphasis on experimentation and locality.

Bikini Berlin

WANT TO READ MORE?

BECOME A MEMBER TODAY

DISCOVER OUR MEMBERSHIPS

Already a member? Click here to log in.

You have 3 free News articles remaining. Sign up to one of our membership packages from just £100 a month.
View Subscription Offers Sign in

What do we use cookies for?

We use cookies to enable the use of our platform’s paid features and to analyse our traffic. No personal data, including your IP address, is stored and we do not sell data to third parties.

Learn more