Pop-up is boring, and the time for opening a temporary store for its own sake has long gone. High-profile examples have popped up all over the world and shown just how unimaginative it can be. Opening a microcosm of your flagship store is not enough, so pop-up in 2014 should challenge the accepted way in which your brand operates, and fit in with a new location. Bikini Berlin has it right on both counts, with its emphasis on experimentation and locality.
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