What do we use cookies for?
We use cookies to enable the use of our platform’s paid features and to analyse our traffic. No personal data, including your IP address, is stored and we do not sell data to third parties.
Pop-up is boring, and the time for opening a temporary store for its own sake has long gone. High-profile examples have popped up all over the world and shown just how unimaginative it can be. Opening a microcosm of your flagship store is not enough, so pop-up in 2014 should challenge the accepted way in which your brand operates, and fit in with a new location. Bikini Berlin has it right on both counts, with its emphasis on experimentation and locality.
Sign up to one of our subscription packages and get unlimited access to a hive of insights – from microtrends and macrotrends to market reports, daily news, research across eight industry sectors and much more.
Already a member? Click here to log in.