Trends

The latest global consumer trends that we’re tracking across sectors, substantiated by expert opinions and the latest industry statistics.

What’s New on LS:N Global?

From shifting definitions of value to TikTok-fuelled commerce and hormone health retreats, our analysts unpack what’s new and next on LS:N Global.

Micro Trends

The New Creatorverse

Content creators are evolving into multimedia powerhouses, building immersive IP eco-systems, retail ventures and employee-driven content to secure longevity and bypass tech gatekeepers in a saturated market.

Micro Trends

Remixing the Country Club

Old money, new values; brands are re-imagining country clubs as inclusive, community-centric spaces, using nostalgia, sports fandom and wellness to meet Gen Z’s desire for connection and authenticity.

Macro Trends

New Codes of Value

In this new era of scarcity, richness is expressed through rituals, and abundance is found in regenerative pursuits and deeper connections. New codes of value are emerging around connection, care and human flourishing.

Micro Trends

Resilience Branding

As the Trump administration rolls back nationwide government DEI initiatives, progressive businesses are choosing to re-affirm their commitment to inclusion by adopting new language rather than retreating from their efforts.

Micro Trends

DNA Me

Beauty consumers increasingly want personalisation, which means that more and more of them are willing to hand over their DNA in exchange for produ...

Design Directions

Ephemera

In an exploration of the compelling relationship between smell and sound, festival platform Unsound teamed up with perfume designer Geza Schoen to...

Ephemera : Smell : Sound

Macro Trends

The Immortal Brand

Brands and consumers are no longer satisfied by instantaneous gratification. Can we really plan in years, decades – even centuries?

The Age Of The Long Near : Evernote : Long Now Foundation

Macro Trends

The Optimised Self

Humanity is on a quest. It is not a quest for perfection, but for optimisation – to be the optimal versions of ourselves, the most effective and th...

Optimisation : Health : Wellbeing

Macro Trends

Whole-system Thinking

As the boundaries between modern society and nature begin to blur, consumerism is becoming more integrated with our living world. As this shift u...

Anthropocene : Consilience : Life Sciences

Micro Trends

Playing Patience

Brands are making consumers wait, to enhance the pleasure in unveiling.

Delta Airlines : Frustration Marketing : Marina Abramovic

Design Directions

Café ArtScience

Café ArtScience is an ode to experimentation, asking diners to question the future of food.

David Edwards : WikiPearl : Boston

Micro Trends

Zoned-out Spaces

Consumers are seeking sensory ambient environments to awaken their dulled senses.

Sepia-stalgia : Ace Hotel : The Optimised Self

Design Directions

Future Archaic

Designers are exploring concepts of time and materiality with processes that mimic archaeological practices and excavational undertakings. Taking...

Snohetta : Excavations : Archaeology

Design Directions

GeneU

The beauty industry has embraced medical diagnostics to prescribe DNA-based, truly bespoke, skincare products.

The Optimised Self : DNA : Geneu

Micro Trends

Catalogue Comeback

The printed shopping catalogue is enjoying a surprising renaissance.

Print : Catalogues : Catalogs

Design Directions

Garage Magazine No 8

Garage magazine has created an augmented reality experience for its Spring/Summer 2015 issue that sets a new benchmark in immersive multimedia.

Garage Magazine : Augmented : The Mill

Design Directions

Stockholm Furniture Fair and Design Week 2015

This year at Stockholm Furniture Fair and Design Week functionality was combined with experimentation. A series of design directions emerged that c...

Furniture : Lighting : Scandinavian Design

Design Directions

Universal Everything: Interactive Installations

Universal Everything designs immersive, participatory and creative experiences for audiences by responding to the unique features and charact...

Interactive : Retail Experience : Awakening Tech

Micro Trends

Choose Your Own Adventure

The expectations of interactivity and personalised content from mobile-savvy consumers, coupled with the advancing capabilities of media production...

Non Linear : Digital Storytelling : Digital Natives

Design Directions

Ulysses Tier 1 Disaster Relief Kit

Just One Eye has launched the Ulysses Tier 1 Disaster Relief Kit with an epic, scene-stealing performance.

Just One Eye : Ulysses Tier 1 Disaster Relief Kit : The Polarity Paradox

Design Directions

Maison et Objet 2015

Maison&Objet, the French capital’s biannual design show, had a more international feeling this year. Brands from across the globe presented pieces...

M&O : Maison & Objet : SS15

Micro Trends

Chefs-in-Residence

Consumers are used to pop-up restaurants showing up in their neighbourhood for a day or a week, but now there is a new pop-up in town: the pop...

Pop-up : Chefs : New York City

Design Directions

Be More Human

Evoking a holistic approach to health, Reebok has unveiled a campaign hinging on reaching the human pinnacle through optimisation of self.

Reebok : Be More Human : Optimised Self

Design Directions

Harm Rensink: Designing for Wellbeing

Often set in temporary, unconventional spaces, Rensink’s installations introduce a new type of wellness experience, one in which the focus shifts...

Wellness : Ephemeral Spaces : Sensory Stimulation