Trends

The latest global consumer trends that we’re tracking across sectors, substantiated by expert opinions and the latest industry statistics.

What’s New on LS:N Global?

From shifting definitions of value to TikTok-fuelled commerce and hormone health retreats, our analysts unpack what’s new and next on LS:N Global.

Macro Trends

New Codes of Value

In this new era of scarcity, richness is expressed through rituals, and abundance is found in regenerative pursuits and deeper connections. New codes of value are emerging around connection, care and human flourishing.

Micro Trends

Coffee Shop Raves

Boosted by a new generation of sober-conscious consumers seeking real-life connection and fun, coffee shops are taking over the party scene as the new destination for daylight raves.

Micro Trends

Resilience Branding

As the Trump administration rolls back nationwide government DEI initiatives, progressive businesses are choosing to re-affirm their commitment to inclusion by adopting new language rather than retreating from their efforts.

Design Directions

Biofabricated Futures

A revolutionary sustainability breakthrough, biofabrication is the engineering of biological products. This report explores its market evolution and future potential in transforming materials to drive commercial success.

Micro Trends

Boston Safari

It might not be Paris, New York or London, but Boston is still one of the most recognisable cities in the world, and is beginning to come into it...

Boston : Re-Con Man : The Convergence Economy

Micro Trends

Real Talk

A beauty movement is under way, one that celebrates beauty in its natural form but equally embraces that wearing make-up isn’t a frivolous or silly...

Glossier : Sali Hughes : Pretty Honest

Design Directions

The Society of Grownups

Society of Grownups is a social club that teaches financial autonomy to Millennials, and offers people of all ages advice and events on planning ...

Millenials : Finance : The Society Of Grownups

Design Directions

Post-faith

Designers and creatives are challenging taboos and employing religious iconography in their work. Having previously appeared in performances and ...

Craig Green : Snohetta : Monumental Masonry

Micro Trends

Tap To Earn

Consumers are becoming wise to their online power. No longer will they spend time making content for brands for the retweet fame alone. They want r...

Micropayment : The New Value Economy : Spare5

Design Directions

The Self-destructing Book

For the launch of crime-fiction author James Patterson’s new book, Private Vegas, agency Mother New York created an immersive, integrated campaig...

James Patterson : Reading : Book

Micro Trends

Responsive Museums

Museums are changing in response to visitors’ expectations to be engaged, immersed and entertained.

Museum : Dialogue : Participation

Design Directions

Meditation Nightclub

New York performance artist Lia Chavez hacks into consciousness to create an installation that turns brainwaves into light and sound.

Lia Chavez : Las Vegas : Meditation Nightclub

Design Directions

Make That Studio: Art Direction

Dea Sgarbossa and Nicola Russo are the design duo that formed Make That Studio, an Italian multidisciplinary design studio known for its architectu...

Make That Studio : Multidisciplinary : Visual Identity

Micro Trends

Dirty Detox

Brands are adding activated charcoal and clay to topical beauty treatments and ingestibles, and finding that consumers are interested in counteri...

Activated Charcoal : Clay : Toxins

Design Directions

Starbucks Reserve Roastery and Tasting Room

Starbucks has brewed a new special project in Seattle, and it is a far cry from the corporate image and usual coffee offer for which it has become ...

Starbucks : Immersive Retail : Coffee

Design Directions

Soft Psychedelic

Designers are channelling the cues of the 1970s into a new aesthetic that is dream-like, joyful and poetically erotic

Graphic Design : Missoni : Futurist Montage

Micro Trends

Smart Fitting Rooms

Retailers from Rebecca Minkoff to Kohl’s are re-inventing the fitting room, equipping it with technology to bridge the gap between e-commerce and...

Omnichannel Retail : RFID : Fitting Room

Design Directions

Design Miami/ 2014

Environmental references and surreal landscapes were explored at Design Miami/ this month

Design Miami/ : Synthetic Surfaces : Natural Formations

Design Directions

TwoPoints: Graphic Design

Lupi Asensio and Martin Lorenz are TwoPoints, a Barcelona-based design studio known for its editorial projects and flexible visual identities.

Two Points : Barcelona : Visual Identity

Micro Trends

Mood Dining

Some restaurants are making the connection between the food you eat and its effects on the chemicals in your body. In these establishments you eat ...

Body Temples : Serotonin : Mood

Design Directions

Deluxe Pop-Up Restaurant

The Deluxe is a pop-up restaurant by Lidl, although guests only find that out at the end of each meal.

Lidl : Deluxe : Pop Up

Design Directions

Ascetic Contemplation

An emerging direction is drawing on references from religious iconography, architecture and meditative rituals

Ascetism : Meditative Environments : Spiritual Experiences

Micro Trends

Adelaide Safari

Adelaide renowned as a lifestyle hotspot, is gaining a reputation as the gastro capital of Australia thanks to its flourishing restaurant scene and...

Australia : Adelaide : Sweet Tooth Hospitality

Micro Trends

Fermented Beauty

The beauty industry is now embracing fermented ingredients as the key to a glowing complexion and the answer to everyday problems, from break-out...

Fermentation : Raw Beauty : Asian Beauty Market