Trends

The latest global consumer trends that we’re tracking across sectors, substantiated by expert opinions and the latest industry statistics.

What’s New on LS:N Global?

From shifting definitions of value to TikTok-fuelled commerce and hormone health retreats, our analysts unpack what’s new and next on LS:N Global.

Micro Trends

The New Creatorverse

Content creators are evolving into multimedia powerhouses, building immersive IP eco-systems, retail ventures and employee-driven content to secure longevity and bypass tech gatekeepers in a saturated market.

Macro Trends

New Codes of Value

In this new era of scarcity, richness is expressed through rituals, and abundance is found in regenerative pursuits and deeper connections. New codes of value are emerging around connection, care and human flourishing.

Micro Trends

Coffee Shop Raves

Boosted by a new generation of sober-conscious consumers seeking real-life connection and fun, coffee shops are taking over the party scene as the new destination for daylight raves.

Design Directions

Biofabricated Futures

A revolutionary sustainability breakthrough, biofabrication is the engineering of biological products. This report explores its market evolution and future potential in transforming materials to drive commercial success.

Design Directions

Margot vs Lily

NikeWomen has launched an eight-part web mini-series that follows the story of two sisters who make a bet on New Year’s Eve.

Newsletter : Futuretainment : Margot Vs Lily

Micro Trends

Room Service Retail

High street brands are collaborating with the hospitality sector to enable customers to shop without leaving their hotel room.

Hotel Retail : Room Service : Millennial Mindset

Design Directions

The Perennial

From the food to the menus to the aquaponic system, this restaurant has the ambitious aim to be ‘the most environmental ever’.

Trash To Table : Aquaponics : San Francisco

Design Directions

Map: Industrial Design

Map presents a new format for the design industry, where each creative decision is backed by strategic insight.

Map Project Office : Internet Of Things : SAM Labs

Micro Trends

Blockchain Consumerism

Still in its infancy, the blockchain has the potential to cut out financial institutions and third parties in the selling of goods and services.

Blockchain : Provenance : Trust

Design Directions

Tiger Beer Coaster

Many people believe that a few cold beers can aid creativity. In 2015, LS:N Global reported on packaging that attests to this. Tiger Beer decided t...

Tiger Beer : Coaster : Film Making

Design Directions

Abstract-erotic

A contemporary vision of erotica is being explored. Sex is being presented in a playful and stylised context, employing abstract representations ...

Eroticism : Odiseo : She Comes First

Micro Trends

Boutique Boxing

Boxing is typically associated with brutal training regimens and testosterone-fuelled fights, but boutique studios are changing the rules of the ga...

Boutique Boxing : Fight Club : Empowered

Design Directions

Barcode

Design agency Anti has provided a new visual identity for Norway’s first city skyline, Barcode.

Barcode : Anti : Identity

Design Directions

Ryan Romanes: Art Direction and Branding

Melbourne-based designer and art director Ryan Romanes constructs visual narratives that have the power to engage all the senses.

Art Direction : Melbourne : Branding

Micro Trends

Recycling Rebranded

Fashion retailers are finding ways to negotiate the desire for sustainability by creating a new aesthetic around recycling.

Recycling : Closed-loop : H&M

Design Directions

The New Stand

The New Stand is a fresh take on the subterranean newspaper kiosk, designed to bring 21st-century retail underground.

Kiosk : Underground : New York

Design Directions

Neuro-graphic

Designers are drawing on patterns created by brain waves, movement tracking and biometrics to create a visual lexicon for communicating emotions.

Emotional Analytics : Biometrics : Neuro-marketing

Micro Trends

The Art of Sipping

The idea of slowly sipping and savouring straight liquor is making a comeback.

Sipsmith : Bacardi : Alcohol

Design Directions

Design Miami/ 2015

A strong global influence was clear at this year’s Design Miami/ 2015, as designers built deep cultural and environmental narratives into their w...

Luxury Design : Furniture : Materials

Micro Trends

Auckland Safari

Auckland is a city experiencing an exciting period of transformation driven by a rising population, an optimistic business climate and a growing ...

Auckland Safari 2015 : New Bricolage Living : Whole-system Thinking

Micro Trends

Bare-it-all Branding

The underwear market is moving away from overly sexualised imagery and ‘perfect’ definitions of beauty and taking an honest, bare-it-all approach.

Underwear : The Athena Woman : Anti-authenticity Marketing

Design Directions

Ikea: Space 10

Space 10 is a future-living lab designed to engage the public in a debate about innovation.

Ikea : Space 10 : Lab

Micro Trends

The New Commune

Co-living is now seen as an extension of co-working, where community and convenience are on your doorstep.

Co-living : Co-working : WeWork

Design Directions

Cinnamon Projects

Series 01, a new range of oils and incense by branding agency Cinnamon Projects, is a case study in how to create products and services that deligh...

Cinnamon Projects : Incense : Series 01