Trends

The latest global consumer trends that we’re tracking across sectors, substantiated by expert opinions and the latest industry statistics.

What’s New on LS:N Global?

From shifting definitions of value to TikTok-fuelled commerce and hormone health retreats, our analysts unpack what’s new and next on LS:N Global.

Micro Trends

Deep Sea Wellness

Beauty and wellness brands are tapping into powerful deep sea ingredients with the potential to redefine skincare, hydration and sun protection.

Micro Trends

Remixing the Country Club

Old money, new values; brands are re-imagining country clubs as inclusive, community-centric spaces, using nostalgia, sports fandom and wellness to meet Gen Z’s desire for connection and authenticity.

Macro Trends

The Synthocene Era

As AI redefines our understanding of intelligence, we begin to enter The Synthocene Era, an age in which the lines between what is natural and what is artificial are increasingly blurred – driving humanity into a future when technology will redefine what it means to be human.

Micro Trends

Coffee Shop Raves

Boosted by a new generation of sober-conscious consumers seeking real-life connection and fun, coffee shops are taking over the party scene as the new destination for daylight raves.

Design Directions

Dystopia Illustrated

Illustrators are exploring contemporary dystopian narratives, merging surrealism and realism to create multilayered narratives.

Illustrator : Surrealism : Realism

Micro Trends

Righteous Retail

In defiance of Black Friday pandemonium, some retailers are withdrawing discounts and urging consumers to be more thoughtful in their consumption.

Black Friday : Discounting : Zady

Design Directions

Story of Things

Scotch & Soda invites consumers to suspend disbelief and live their lookbook.

Airbnb : Scotch & Soda : Amsterdam

Design Directions

Schemata Architects/Jo Nagasaka: Interiors and product

Tokyo-based studio Schemata Architects imbues interiors with a sense of movement and transience.

Schemata Architects : Jo Nagasaka : Interiors

Micro Trends

London 2015 Safari

In a perpetual battle to be considered the best city in the world, London shone brightly in 2015 with a range of new retail, hospitality and well...

London 2015 Safari : The Convergence Economy : The Optimised Self

Micro Trends

Text Commerce

Brands are scaling back their omnichannel efforts and getting direct and personal with customers via text.

SMS : Text Commerce : Brand Communication

Design Directions

#OptOutside

US outdoors retailer REI has launched #OptOutside, a call to arms against Black Friday.

Design Directions

Workplays

No longer playing it safe, designers are beginning to challenge the typically sober and serious visual language used in the workplace and employm...

Employment : Branding : The Studio

Micro Trends

Transperiences

Brands that once offered transparent narratives are now creating transparent experiences.

Transparency : Everlane : Patagonia

Design Directions

Vollebak

Vollebak is an extreme sportswear brand built for training the mind and not merely the body.

Vollebak : Extreme Sport : The Optimised Self

Design Directions

Fernando Laposse: Food and product design

As the realms of food, product and design continue to converge, Mexican multidisciplinary designer Fernando Laposse is building a reputation for hi...

Fernando Laposse : Multidisciplinary Designer : Ephemeral

Micro Trends

Thought-leadership Travel

A new wave of holidays aimed at entrepreneurs, creatives and Silicon Valley types blend cultural experiences with dialogue and debate.

Bleisure : Cultural Tourism : Thought Leadership

Design Directions

Naxos

Naxos, Make’s gender-neutral, technology-driven skincare line is an answer to 21st-century problems.

Gender Neutral : Digital Agressors : Naxos

Design Directions

Poly-reality

‘Real’ no longer trumps ‘virtual’. A new aesthetic celebrates all things digital and artificial, and is challenging notions of authenticity and ge...

Anti-authenticity Marketing : 3d Modelling : Hunter

Micro Trends

New Sport Heroes

Brands are celebrating the real aspect of sports, showing why it is not the winning but the taking part that counts.

Wieden + Kennedy Portland : Advertising : Marketing

Design Directions

Constructing Connectivity

Constructing Connectivity converts the raw power of muscle movement into patterns for fabric-weaving.

Constructing Connectivity : Jessica Smarsch : Digital

Design Directions

Dutch Design Week 2015

At this year’s Dutch Design Week, designers tested and challenged perceptions of the material world.

Design Academy Eindhoven : Materials : Virtual World

Micro Trends

Post-language Typography

The design world is drawing inspiration from bilingual environments to propose alphabets that transcend traditional type.

Typography : Langugae : Graphics

Design Directions

Series 3

Louis Vuitton’s phygital exhibition Series 3 took visitors inside creative director Nicolas Ghesquière's mind.

Louis Vuitton : Series 3 : Creative Phygital

Micro Trends

Explorium Retail

Brands are using the physical store as a place of learning and inspiration, even if this means slowing the journey to purchase.

Bricks And Mortar : Revelation Brands : Discovery

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