Trends

The latest global consumer trends that we’re tracking across sectors, substantiated by expert opinions and the latest industry statistics.

The Synthocene Era

As AI redefines our understanding of intelligence, we begin to enter The Synthocene Era, an age in which the lines between what is natural and what is artificial are increasingly blurred – driving humanity into a future when technology will redefine what it means to be human

Micro Trends

Scent Retail Futures

Luxury fragrance retail is turning to AI and immersive experiences to provide bricks-and-mortar customers with curated and personalised scent discovery

Micro Trends

Glow-up Getaways

A new generation of health-focused hospitality hubs created with science-backed hyper-personalisation in mind are offering the ultimate longevity getaways for the ultra-wealthy

Micro Trends

Spirited Synthesis

Through creative and unexpected collaborations, food and drink innovators are redefining alcohol as a culinary flavour, appealing to a new generation of sober-curious, snack-happy consumers

Design Directions

Biofabricated Futures

A revolutionary sustainability breakthrough, biofabrication is the engineering of biological products. This report explores its market evolution and future potential in transforming materials to drive commercial success

Macro Trends

Revelation Brands

The digital revolution promised to save us time, but instead we are busier than ever. It promised to broaden our horizons, but left us trapped in a...

Discovery : Chance : Serendipity

Macro Trends

New Bricolage Living

Identity used to be something that you were born with. Age, race, gender and nationality were firmly fixed and determined your place in the world....

Third-stage Globalisation : Life-lodging : Connectivity

Micro Trends

Ritualistic Beauty

Beauty brands are bringing another dimension into skincare rituals by developing products that connect cosmetics and spirituality.

Ceremonial : Wellness : Rituals

Design Directions

Spring/Summer 2016 Fashion Week directions: Part 1

LS:N Global examines the design directions that defined the season.

Spring/summer 2016 : Marni : Chanel

Design Directions

Land’s End

British app developer ustwo’s first virtual reality game Land’s End offers a glimpse into the future of VR.

Ustwo : Land's End : Virtual Reality

Micro Trends

Rio de Janeiro Safari

Natural beauty and a colourful past have always made Rio de Janeiro an attraction, but as the host of the 2016 Olympic Games, the city is keen to...

Rio De Janeiro : Rio : Neo-Tasting Menus

Micro Trends

Geo Quests

Campaigns that can only be accessed in particular places enable a form of digital magic not accessible through the click of a mouse.

Magic Hour : Peak Performance : Geotagging

Design Directions

London Design Festival 2015: Design Directions

A dark and esoteric mood was in evidence this year, marked by the use of primordial materials, violent processes and optical effects that challen...

London Design Festival 2015 : Fredrikson Stallard : Shelley James

Design Directions

The Cloakroom

Faye Toogood Studio put craft and craftsmanship on the map at London Design Festival.

Faye Toogood : The Cloakroom : Design

Design Directions

Gentle Monster

South Korean eyewear brand Gentle Monster transforms its showrooms into artistic installations.

Gentle Monster : Quantum : Seoul

Micro Trends

Power Provenance

More dependent on technology than ever before and used to exercising freedom of choice, people are demanding more say on where their energy comes...

Solar : Sunplug : Whole-system Thinking

Design Directions

Sennep: Interactive design

Sennep aims to bring a human touch to interactive design through creative coding experimentation and self-initiated interactive projects, often wi...

Sennep : Seven Seeds : Interactive Design

Micro Trends

New Urban Guilds

Retail districts with a strong sense of place, culture and history are emerging in a luxury bricks-and-mortar fightback.

Shopping Districts : Luxury Consumers : London

Design Directions

Flux Culture

Third-stage globalisation and hyper-connectivity are changing the way consumers construct their identities. They are using a myriad of global in...

Time : Privacy : Hyper-Connectivity

Design Directions

Semaine

Semaine is an online magazine meets luxury concept store where tastemakers take over.

Online Magazine : Curation : E-Commerce

Micro Trends

Curl Power

Curls are fast becoming a big focus for the beauty industry as brands increase their range of products for curly hair across the market and show ...

Curls : Inclusive Beauty Market : L'Oréal

Design Directions

NO_THING

NO_THING shows how projection-mapping can turn the built environment into an interface.

Interface : Milan Expo : Interaction

Micro Trends

Destination Fitness

Across the globe, wellness centres provide a huge range of nutritional advice, equipment and expert support to help people become their better selves.

Gravity Club : Le Nuage : Core Collective

Design Directions

Good Hotel

A pop-up hotel on water, Good Hotel in Amsterdam trains the unemployed in the art of hospitality.

Good Hotel : Good Hospitality Group : Bricolage

Design Directions

Marvelology

The reckless and brash spirit of Iconoclash has matured in the luxury landscape, fusing the naivety of child-like creations and their sense of ...

Luxury Futures : Iconoclash : Jaime Hayon