Trends

The latest global consumer trends that we’re tracking across sectors, substantiated by expert opinions and the latest industry statistics.

What’s New on LS:N Global?

From shifting definitions of value to TikTok-fuelled commerce and hormone health retreats, our analysts unpack what’s new and next on LS:N Global.

Micro Trends

The New Creatorverse

Content creators are evolving into multimedia powerhouses, building immersive IP eco-systems, retail ventures and employee-driven content to secure longevity and bypass tech gatekeepers in a saturated market.

Micro Trends

Deep Sea Wellness

Beauty and wellness brands are tapping into powerful deep sea ingredients with the potential to redefine skincare, hydration and sun protection.

Micro Trends

Remixing the Country Club

Old money, new values; brands are re-imagining country clubs as inclusive, community-centric spaces, using nostalgia, sports fandom and wellness to meet Gen Z’s desire for connection and authenticity.

Micro Trends

Coffee Shop Raves

Boosted by a new generation of sober-conscious consumers seeking real-life connection and fun, coffee shops are taking over the party scene as the new destination for daylight raves.

Design Directions

Semaine

Semaine is an online magazine meets luxury concept store where tastemakers take over.

Micro Trends

Curl Power

Curls are fast becoming a big focus for the beauty industry as brands increase their range of products for curly hair across the market and show ...

Curls : Inclusive Beauty Market : L'Oréal

Design Directions

NO_THING

NO_THING shows how projection-mapping can turn the built environment into an interface.

Interface : Milan Expo : Interaction

Micro Trends

Destination Fitness

Across the globe, wellness centres provide a huge range of nutritional advice, equipment and expert support to help people become their better selves.

Gravity Club : Le Nuage : Core Collective

Design Directions

Good Hotel

A pop-up hotel on water, Good Hotel in Amsterdam trains the unemployed in the art of hospitality.

Good Hotel : Good Hospitality Group : Bricolage

Design Directions

Marvelology

The reckless and brash spirit of Iconoclash has matured in the luxury landscape, fusing the naivety of child-like creations and their sense of ...

Luxury Futures : Iconoclash : Jaime Hayon

Design Directions

The Line

London’s first contemporary art walk offers a new way for people to experience the urban environment.

Art Rambling : The Line : Culture

Micro Trends

Mega-system Curation

Apple, Twitter and YouTube have tired of algorithms and fallen in love with human editors.

Apple : Twitter : Google

Design Directions

Snøhetta: Architecture and place branding

With four international offices and projects in over 20 countries, architecture firm Snøhetta is constantly negotiating its creative identity. Bo...

Architecture : Place Branding : Identity

Macro Trends

Neutral Culture

Historically, race and gender have been the most divisive markers of identity. And while they are a foundation of mainstream culture, we are begi...

Neutral Culture : Diversity : LGBT

Micro Trends

Flâneur Zines

A new set of publications are reconnecting readers with the everyday in cities by promoting chance and serendipity.

Flâneur : Magazine : Serendipity

Design Directions

Wild Buffalo Jerky

Outdoor clothing brand Patagonia is on a mission to place conservation at the heart of consumption.

Patagonia : Buffalo Jerky : Whole-system Thinking

Design Directions

Sweet Allure

Cosmetics and food design aesthetics are converging as creatives borrow feminine design cues from the worlds of beauty and fashion to give interior...

Feminine : Convergence : Packaging

Micro Trends

Virtual Opulence

In the digital world, we are used to thinking about three channels: physical, desktop and mobile. Now a range of virtual technologies is creating n...

Virtual Reality : Samsung Gear VR : Luxurians

Design Directions

Soylent 2.0

Soylent is a radical meal replacement in liquid form for time-short Millennials.

Soylent 2.0 : Rob Rhinehart : The Optimised Self

Design Directions

Estudio Yeyé: Branding

By adopting experimental practices and expressive processes, Estudio Yeyé creates work that redefines Mexican creativity.

50 Tacos : Ninigi : Almanegra

Micro Trends

Boutique Altruism

Philanthropy has quietly been undergoing a makeover. Say goodbye to the tokenistic tropes of charity, a new wave of brands is using altruism as a c...

Philanthropy : Ethical : Transparency

Design Directions

The Living Machine

What we once knew as nature continues to change under the impact of industrialisation. Drawing on the tensions shaping this new landscape, artist...

Whole-system Thinking : Anthropocene : Environment

Design Directions

Gyrecraft

Commissioned by Selfridges for its Project Ocean campaign, Gyrecraft is a journey into plastic transformation.

Studio Swine : Gyrecraft : Selfridges

Micro Trends

Alco-health

Healthy hedonism is on the rise as consumers seek new ways to have a good time without avoiding alcohol altogether, and new spaces are opening to...

Neo-Detox : Alcohol : The Springs

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