Paris – Seeking to simplify daily life for Parisians, the transport app is offering a one-stop service for functional and leisure pursuits across the city. Through Bonjour, users can check metro times and tickets, reserve bicycles on the city’s bike-sharing network Vélib, and hail cabs through its Marcel taxi service. Taking a holistic, lifestyle-driven approach, the app also allows people to search areas for restaurants, cinemas and other recreational activities.
Bonjour is an initiative by the city’s main public transport operator, Régie Autonome des Transports Parisiens (RATP), reflecting the transport board's strategy to humanise the daily experience of navigating Paris. Its name, Bonjour, together with a modern visual identity by creative agency Sid Lee, are designed to instil greater confidence in urban dwellers. ‘Parisians find everything complicated – especially when it comes to mobility,’ says Jean-Baptiste Destabeau, director of Sid Lee Paris. ‘The aim was to create a simple, accessible, human, daily brand.’
As global cities adapt to the fluctuating needs of their residents, the creation of apps for locals reflects a shift towards more equitable urban environments that prioritise the experience of daily living over continuous economic growth.
Travel and hospitality brands can take cues from this service, finding ways to ease the experience of discovering – or re-discovering – a city through seamless digital platforms. Streamline multiple services to create one go-to booking destination