News 26.10.2021

Need to Know

Wagamama makes 50% of its menu plant-based, walking generates in-home electricity and Americans are ditching permanent tattoos.

Wagamama makes 50% of its menu vegan

Vegamama by Wagamama, UK

UK – British restaurant Wagamama is the first high-street chain in the UK to give plant-based offerings an equal share on its menu. The restaurant is promoting its 50% plant-based menu with an ad featuring a Godzilla-style monster urging customers to eat more plants to help save the planet.

Taking inspiration from the kaiju genre, a category of Japanese film that features large monsters, London-based creative studio Uncommon has dreamed up giant creature Vegamama to spotlight new plant-based options on the menu. In the humorous ad, a dinosaur-like monster is seen destroying a city until it's stopped by a Wagamama diner espousing the environmental benefits of adopting a plant-based diet.

By committing so heavily to plant-based options, Wagamama is catering to the growing group of Flexitarians who are eating less meat to help combat climate change, without eliminating it from their diet entirely. ‘Turns out, profound change is possible, but it starts with choices – big and small, to live more sustainably,’ explains Uncommon.

Strategic opportunity

As well as using labels such as 'vegan' and 'vegetarian' to appeal to plant-based diners, consider the growing group of Flexitarians who don't adhere to a strict diet, but are trying to lessen their meat and dairy intake

Etsy uses AR in immersive virtual show home

The Etsy House The Etsy House
The Etsy House The Etsy House

Global – The online marketplace is enticing shoppers through an interactive augmented reality (AR) show home. Called The Etsy House, the digital experience allows audiences to virtually walk through the space and shop from products available on the platform. Featuring photorealistic and true-to-scale renderings – by creative visualisation studio The Boundary the project elevates Etsy’s existing e-commerce offering.

Filled with Christmas décor and gifts, the project’s seasonal approach indicates potential for future iterations informed by key calendar events or popular craft designers. The Etsy House transports shoppers to a one-of-a-kind virtual home filled with holiday décor and gifts, Etsy Design Awards winners (both past and present), bespoke furniture and artwork, and other fun surprises,’ explains the brand in a blog post. ‘When you hover over select items, a pop-up will provide more information on the product and a link to purchase.

Such initiatives reflect ongoing e-commerce opportunities informed by Programmable Realities, as brands find imaginative ways to interact with consumers through intangible mediums.

Strategic opportunity

Online marketplaces and social media platforms can take inspiration from Etsy and stimulate intrigue by creating rapidly changing virtual spaces for customers to shop in a more immersive way

Technology allows home-owners to generate electricity by walking

Switzerland – A scientific breakthrough by the Wood Materials Science Laboratory and the Swiss Federal Laboratories for Materials Science and Technology could allow people to power their homes by simply walking on floors. The ground-breaking innovation uses wood, one of the world’s most abundant and renewable materials, to harvest electricity for use in future buildings.

In a similar way that rubbing a balloon on your hair creates a static charge, triboelectric nanogenerators (TENGs) produce energy by transferring electrons from one material to another. Although TENGs have already been used in wearable fabrics and flooring to help create thermal insulation, this development marks the first time that scientists have been able to power the process using a sustainable material like wood.

By installing flooring that uses TENGs, home-owners can produce energy and electricity by walking on the ground, providing an efficient, winter-friendly alternative to solar panels. As home-owners look to pandemic-proof their properties, mechanical energy harvesting could play a key role in the design of more resilient interiors.

Indoor Energy. Campaign by Part1 studio

Strategic opportunity

The pandemic has led consumers to invest more security systems that counteract our unstable world. Now is the time for companies to create products that make the domestic space more self-sufficient and sustainable

Stat: Tattoo removal is on the rise in the US

Ephemeral Tattoo Ephemeral Tattoo

In the US, long-term commitment is waning, as more people look to removing their tattoos. Research from Spate shows an increase in searches on­­­ this topic, as well as greater demand for niche tattoo-related products.

According to the study, searches for tattoo removal have risen by 18.6% since last year. Overall, searches for tattoos are down 2.1% in the US, compared to 2020. Meanwhile, searches for tattoo numbing cream have risen by 88.7% since last year – suggesting that such products may be in demand because of growing interest in removing tattoos. The findings indicate lucrative opportunities for skincare brands to provide post-tattoo removal care.

This shift towards tattoo removal also presents an opportunity for innovation in the temporary tattoo market. For more on the movement for convenient and commitment-free aesthetic products, discover our new microtrend Momentary Make-up.

Strategic opportunity

The beauty industry should strive to create appealing alternatives to the permanency of tattoos, considering ideas such as stick-on designs on dissolvable ink

Previous News Articles
E45’s new ad campaign celebrates trans women’s transitioning skin

News

E45’s new ad campaign celebrates trans women’s transitioning skin

Skincare brand E45’s latest campaign 'This Is Me. This Is My Space' spotlights the unique skin changes trans people undergo, and earned the Channel...
Inclusion : Skincare : LGBTQ+
Protect Our Winters Finland turns snow into ads against climate change

News

Protect Our Winters Finland turns snow into ads against climate change

Protect Our Winters Finland (POW) has launched an innovative Snow Media service to turn snowy landscapes into advertising spaces, raising funds to ...
Environment : Climate Crisis : Advertising
Foresight Friday: Alice Crossley, foresight analyst

News

Foresight Friday: Alice Crossley, foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, foresight analyst Alice C...
Foresight : Teen Boys Fragrance : Gen Zalpha Fragrance
Stat: Five nightclubs are closing weekly in 2024 in the UK

News

Stat: Five nightclubs are closing weekly in 2024 in the UK

The British night-time economy is struggling, with nightclubs particularly hard hit according to the NTIA Night-time Economy Report 2024.
Nightclub : UK : Night Club
Industry insights from the Global Fashion Summit 2024 in Copenhagen

News

Industry insights from the Global Fashion Summit 2024 in Copenhagen

The 15th edition of the Global Fashion Summit kicked off on 22 May at the Copenhagen Concert Hall under the theme Unlocking the Next Level.
Fashion : Luxury : Beauty
Soho House and Paper Foundation turn bedsheets into postcards

News

Soho House and Paper Foundation turn bedsheets into postcards

Soho House has partnered with Paper Foundation to recycle out-of-use bedsheets into hand-made illustrated postcards, as part of the private members...
Sustainability : Design : Hospitality
Most US teens engage in video gaming but face mixed experiences

News

Most US teens engage in video gaming but face mixed experiences

A May 2024 survey by the Pew Research Center reveals that 85% of US teenagers play video games, with 41% engaging daily.
Youth : Gaming : Health
Stat: Decline in sex and nudity in top films highlights Gen Z’s changing media preferences

News

Stat: Decline in sex and nudity in top films highlights Gen Z’s changing media preferences

The prevalence of sex and nudity in top-grossing American films has declined significantly since 2000, according to new research by film data analy...
Pop Culture : Media : Sexual Wellness
Heineken uses AR to turn Irish pubs into virtual museums

News

Heineken uses AR to turn Irish pubs into virtual museums

Heineken Ireland is using augmented reality (AR) to preserve historic Irish pubs as part of a new campaign imaged by LePub and Publicis Dublin.
Food & Drink : Ar : Heineken
Stüssy upcycles T-shirts into authentic Moroccan rugs

News

Stüssy upcycles T-shirts into authentic Moroccan rugs

Streetwear brand Stüssy has launched a unique upcycling initiative by converting its T-shirts into Boucherouite Moroccan rugs.
Fashion : Culture : Design
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN

What do we use cookies for?

We use cookies to enable the use of our platform’s paid features and to analyse our traffic. No personal data, including your IP address, is stored and we do not sell data to third parties.

Learn more