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This Californian café doubles as an R&D lab

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This Californian café doubles as an R&D lab

The Verve Roastery Del Sur promises an elevated coffee experience, with a café, draught coffee bar, roastery and lab under one roof.

Drink : Hospitality : Leisure

Why sound is the next frontier for branding

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Why sound is the next frontier for branding

Steve Milton, co-founder of sensory experience company Listen, on why previously generic sounds will soon be branded – and tailored to our ears.

Branding : Technology : FinTech

This drinking glass fosters coffee connoisseurship

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This drinking glass fosters coffee connoisseurship

Icosa Brewhouse has designed a collection of drinking glasses aimed at enhancing the full taste and aroma of coffee.

Drink : Coffee : Design

Showfields turns shopping into theatre

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Showfields turns shopping into theatre

The four-storey space curates a genre-defying shopping experience that is part retail, part immersive theatre.

Retail : Experience : Entertainment

This museum offers a new take on virtual reality

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This museum offers a new take on virtual reality

The Museum of Future Experiences is an immersive, multi-sensory space that merges immersive theatre, psychology and virtual reality.

Technology : Experience : Virtual Reality

This K-beauty store doubles as a production studio

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This K-beauty store doubles as a production studio

Villa de Mûrir is a cosmetics store and branded content studio targeted at Chinese tourists.

Beauty : Cosmetics : Retail

Toys R Us returns to the high street

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Toys R Us returns to the high street

The iconic toy retailer has partnered with retail-as-a-service company b8ta to launch a store experience powered by discovery.

Youth : Retail : Technology

Man Repeller gamifies its new online shop

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Man Repeller gamifies its new online shop

Fashion blog Man Repeller has launched Repeller, an e-commerce site powered by gamification.

Fashion : Retail : Digital

This health installation uses biodata to take an internal selfie

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This health installation uses biodata to take an internal selfie

A new interactive installation is the first brand campaign by health supplements company Thorne.

Health : Wellness : Technology

Doko Bar serves theatrical desserts

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Doko Bar serves theatrical desserts

The dessert bar turns the dining experience into a performance, playing on the show-and-tell behaviours of social media.

Drink : Hospitality : Experience

Stat: Shoppers still want retailers to offer experiences

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Stat: Shoppers still want retailers to offer experiences

For retailers looking to engage customers, the promise of experience continues to draw consumers into physical stores.

Retail : Entertainment : Experience

A kinetic identity for The Tide takes on different shapes

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A kinetic identity for The Tide takes on different shapes

The brand identity and launch campaign for London’s first linear park, The Tide, is built around a kinetic logomark.

Branding : Design : Wellness

Eat Darling Eat is a laboratory for desserts

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Eat Darling Eat is a laboratory for desserts

The dessert bar reinventing the traditional nature of Chinese desserts for the modern era.

Food : Experience : Design

A restaurant inspired by Japanese cherry blossoms

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A restaurant inspired by Japanese cherry blossoms

Omakase serves high-end kaiseki cuisine in an eye-catching, high-concept setting.

Hospitality : Design : Experience

Otherworld is a VR playground for the senses

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Otherworld is a VR playground for the senses

This chromatic arcade and bar transforms virtual reality gaming into a social experience.

Entertainment : Digital : Experience

En brings Japanese beauty rituals to Paris

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En brings Japanese beauty rituals to Paris

The salon by En, a subsidiary of Lenor, will offer hyper-personalised skincare treatments that draw inspiration from east Asian skincare philosophies.

Beauty : Retail : Interiors

Ostens strips back the fragrance experience

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Ostens strips back the fragrance experience

The independent perfumer wants to make open-source fragrances available to everyday consumers.

Beauty : Retail : Fragrance

Fred Perry’s lookbook is inspired by Google Street View

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Fred Perry’s lookbook is inspired by Google Street View

Shoppers can explore the Fred Perry and Raf Simons collection on anonymous models in a virtual suburb.

Fashion : Retail : Virtual

Chanel’s newest store is a workshop for experiential beauty

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Chanel’s newest store is a workshop for experiential beauty

The luxury house has opened Atelier Beauté Chanel, a permanent space that encourages customers to play rather than shop.

Beauty : Retail : Customer Experience

The Space: Glossier’s flagship store

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The Space: Glossier’s flagship store

With the success of bricks-and-mortar retail no longer determined by sales per square foot, the digital first beauty brand Glossier has created an ...

Beauty : Interiors : Experience

Starbucks serves craft cocktails at new roastery

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Starbucks serves craft cocktails at new roastery

The brand’s 23,000-square-foot roastery in New York’s Meatpacking district boasts an aperitivo bar serving unique coffee and tea cocktails.

Drinks : Leisure : Experience

Equinox expands into wellness tourism

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Equinox expands into wellness tourism

US – Equinox is further moving into the lifestyle space with the launch of a collection of bespoke travel experiences.

Wellness : Travel : Experience

The world’s longest flight will offer a wellness menu

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The world’s longest flight will offer a wellness menu

Singapore Airlines has consulted with nutrition and health experts to improve the wellbeing of ultra-long-haul fliers.

Food : Wellness : Health

VASHI opens a transparent retail space in Selfridges

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VASHI opens a transparent retail space in Selfridges

The bespoke diamond jeweller is placing the customer centre-stage at its new boutique housed within Selfridges department store London.

Jewellery : Luxury : Retail

Zalando opens a physical beauty store

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Zalando opens a physical beauty store

Following the launch of its beauty vertical earlier this year, online fashion giant Zalando has opened its first physical store in Berlin dedicated...

Beauty : Design : Experience

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