Signals

US – Shaving start-up Harry’s has launched its first female-focused brand, Flamingo, designed to simplify the shaving process for women.

After discovering that more than a million women had signed up to Harry’s to order its high-quality offerings, the company’s brand strategist Allie Melnick and senior vice-president of R&D and design Brittania Boey decided to create a dedicated line of shaving products that respect women’s increasingly individual and nuanced relationships with body hair.

‘In creating Flamingo, we spent years speaking to hundreds of women to truly understand their needs and preferences in hair removal, and designed every aspect of our product suite with those needs in mind,’ says Boey. Flamingo provides a choice of a la carte products, allowing women to choose from individual razor blades, pastel-toned handles, at-home waxing strips, exfoliators, shaving gels and body lotions.

In our new microtrend Shaving Rebranded, we examine the brands reframing their messaging and campaigns in line with women’s evolving relationship with body hair.

Sweden – Skärmfri – or screen free – is a smart lamp that doubles as a visual aid, helping families to limit their daily screen time while promoting face-to-face interactions.

Currently in beta mode, Skärmfri is connected via wi-fi to each family member’s personal devices. It allocates 30 minutes of screen time to each person, at which point the lamp’s colour changes from white to red. Created by the insurance company Länsförsäkringar, the lamp forms part of its digital health and wellness initiative, skärmhjälpen, or screen help, which encourages people to change their browsing habits to form more healthy, conversational bonds with their family.

In creating a physical object that sits in the home rather than an app that physically blocks screen usage, the lamp is able to assume the role of benevolent guardian, becoming part of the family unit. ‘Skärmfri is the objective family member that kindly hints when it’s time to go offline,’ the company explains in a press release.

With consumers questioning the impact of excessive screen time, brands in the digital space are rethinking their business models and products to ensure they encourage a healthy attitude to device usage. To read more about how to design technology for digital resistance, read our Opinion piece.

Despite expectations that autonomous vehicles will reduce the number of car accidents annually, recent findings suggest it will be some time before human-operated and autonomous cars can exist harmoniously.

Since 2014, the California Department of Motor Vehicles has received 104 autonomous vehicle collision reports, including 49 so far in 2018. When exploring the reasons for collision, the report found that 57% involved other drivers rear-ending an autonomous vehicle, while 29% involved driverless vehicles being hit from the side.

While many consumers have been quick to question the competence of autonomous vehicles, the findings suggest that road users could benefit from education about how these vehicles work and operate on the road, with the aim of reducing the number of accidents.