Statistics

Daily statistics from around the world highlighting evolving mindsets, attitudes and expectations of consumers, transcending age, race, values and beliefs.

News

Stat: Brand disloyalty is growing

When it comes to brand loyalty, consumers are proving to be increasingly fickle. New data from Nielsen shows that only 8% of consumers are committe...

Branding : Loyalty : Retail

News

Stat: America’s craft beer market is oversaturated

America’s craft beer scene continues to grow year-on-year, according to new figures by the Brewers Association from the Craft Brewers Co...

Drink : Beer : Stat

News

Stat: Movement to curb single-use plastics gains momentum

A new report from the United Nations (UN) surveys the global number of national policies to regulate the manufacturing, sale, use and disposal of s...

Plastic : Sustainability : Packaging

News

Stat: YouTube shapes consumer spending

A new survey of US adults conducted by Pew Research Center shows that YouTube is playing a significant role in its users’ consumption habits and de...

Retail : YouTube : Social Commerce

News

Stat: US divorce rate falls amid Millennial marriages

According to a study by University of Maryland sociologist Philip Cohen, the percentage of American marriages that end in divorce fell by 18% betwe...

Stat : Future Family : Weddings

News

Stat: Emerging youth are positive for the future

Young people in developing nations are more optimistic about their future than their Western counterparts, according to a new survey by Ipsos and t...

Youth : Culture : Attitudes

News

Stat: South Africa’s quest for retail convenience

Nielsen’s latest report highlights how the demand for convenience isn’t only prevalent in developed countries but also in emerging markets such as ...

Retail : Food : Convenience

News

Stat: Blockchain is yet to break through

According to research by PwC, while 84% of executives claim to have some sort of blockchain initiative in progress, few have implemented the techno...

Blockchain : Business : Finance

News

Stat: The food waste crisis is worsening

Each year, 1.6bn tons of food goes to waste. A new report by consultancy firm Boston Consulting Group suggests this figure will continue to rise as...

Food : Drinks : Waste

News

Stat: Beauty and CPG spending to grow in Africa

According to a recent report by Euromonitor, by 2030 the continent’s consumer spending will grow faster than the global average, at 9% CAGR.

Retail : Fashion : Economy

News

Stat: Athleisure continues to dominate apparel sales

A recent report by market research group NPD suggests that the appeal of athleisure is unwavering, with sales continuing to dominate in the US.

Retail : Athleisure : Apparel

News

Stat: WhatsApp usage outstrips Facebook

Consumers are spending considerably more time in WhatsApp than in Facebook, according to data from Apptopia.

Technology : Social : Culture

News

Stat: Female-owned businesses boom

Companies owned by minorities and women were first acknowledged by the US Census Bureau in 1972. Since then, the number of businesses owned by wome...

Female Futures : Business : Finance

News

Stat: Convenience and health shape US evening meals

According to a recent survey by marketing and consultancy firms Acosta and Technomic, most Americans are indecisive about their evening meal choice...

Food : Convenience : Health

News

Stat: China is world’s first trillion-dollar e-commerce market

According to new statistics by Forrester, China’s online retail market will be more than double the size of the US market by the end of 2018, buoye...

E-commerce : Retail : China

News

Stat: We’re still not comfortable talking about death

YouGov recently conducted the biggest UK study ever commissioned on attitudes towards death and bereavement on behalf of Co-op. With responses from...

Culture : Death : Finance

News

Stat: China is driving the male beauty market

The latest figures from Euromonitor suggest the men’s beauty market will continue to grow over the next five years. This is particularly evident in...

Beauty : Male Beauty : China

News

Stat: More US homes are streaming tv services

According to new data from comScore, streaming tv services – which offer programming similar to that of cable tv but over the internet – a...

Entertainment : Media : Digital

News

Stat: More Americans believe three or more kids is ideal

A new study by Gallup has revealed that three-child families are becoming more popular, contrary to recent reports that suggest middle children are...

Family : Far Futures : Culture

News

Stat: The influencer marketing industry is booming

New figures from Buzzoole indicate the growth of the influencer marketing industry within the last year.

Marketing : Influencers : Culture

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