Statistics

Daily statistics from around the world highlighting evolving mindsets, attitudes and expectations of consumers, transcending age, race, values and beliefs.

Robot retail

Big Ideas

Robot retail

UK – A new report suggests that retail is the industry that will lose the most workers to automation.
Automation : Workplace Futures : Retail
Physical focus

Big Ideas

Physical focus

US – A new study by Retail Dive shows that US consumers are more inclined to shop in physical stores than online.
Retail : Streamlined Shopping : Brick-and-mortar
Generation grey

Big Ideas

Generation grey

Global – New research into average life expectancy shows significant increases by 2030.
The Flat Age Society : Life Expectancy : South Korea
Exercise warning

Big Ideas

Exercise warning

Global – A new study has revealed the cities where air pollution is so bad it outweighs the health benefits of 30 minutes of exercise.
Preventive Medicine : Pollution : Health
The long game

Big Ideas

The long game

US – New research from McKinsey shows that brands are benefiting from taking a long-term approach to business.
McKinsey : Finance : The Immortal Brand
Insta-waste

Big Ideas

Insta-waste

UK – A new study by Sainsbury’s suggests that Millennials’ social media habits are fuelling food waste.
Sainsbury’s : Whole-system Thinking : Millennials
E-commerce expectations

Big Ideas

E-commerce expectations

Global – Price, personalisation and fulfilment of promise are the factors that most influence shoppers, a new report by e-commerce platform Kibo ha...
E-commerce : Phygital : Kibo
Youth of today

Big Ideas

Youth of today

US – Members of Generation Z are more interested in buying products than experience-hungry Millennials, according to a new report.
Barkley : Generation Z : Millennials
Not so fast

Big Ideas

Not so fast

US – Meal kit providers are struggling with customer retention, according to research firm 1010data.
Meal Kits : Convenience Culture : Subscription Service
Convenience Culture: Part 1

Markets

Convenience Culture: Part 1

The meaning of convenience in relation to food is changing. LS:N Global examines the drivers that are shifting expectations of what fast, on-the-go...
Convenience Culture : Delivery : Food & Drink
Rejuvenating travel

Big Ideas

Rejuvenating travel

Global – Wellness tourism is continuing to rise, with growth coming from new demographics and locations.
Wellness : Total Beauty : Tourism
Share the city

Big Ideas

Share the city

New York – A new study reveals the extent of Instagram inequality in one of the world’s most visited cities.
New York : Instagram : Sharing
Transferrable targets

Big Ideas

Transferrable targets

UK – Even in the digital age the importance of physical stores cannot be underestimated, according to new research.
Retail : Bricks-and-mortar : Total Retail
Food fight

Big Ideas

Food fight

US – A new survey shows that public and expert opinion on what is considered healthy is divided.
Healthy Eating : Food Futures : American Society For Nutrition
Happiness index

Big Ideas

Happiness index

China – Generation D cares less about money, according to a new report by agency OMD China.
Happiness Index : China : Gen Viz
Senior service

Big Ideas

Senior service

US – Flat Agers are the fastest growing age group of Airbnb hosts in the US, and use the platform as a second income stream.
Airbnb : The Flat Age Society : Sharing Economy
SXSW Interactive 2016: Boys won’t be boys

Big Ideas

SXSW Interactive 2016: Boys won’t be boys

Austin – Fewer than half of US teenagers identify as exclusively heterosexual, according to a new survey.
SXSW Interactive 2016 : Gender Fluidity : Neutral Culture
Emotional engagement

Big Ideas

Emotional engagement

London – Jaguar has launched a campaign to capture the feelings of this year’s Wimbledon spectators. 
Jaguar : Mindshare : #FeelWimbledon
Sharing versus promoting

Big Ideas

Sharing versus promoting

Global – The number of likes and followers that a brand receives is not a true measure of brand advocacy, according to a new survey by Social@Ogilv...
Social Media : Ogilvy : Consumer Engagement
Motherhood now

Big Ideas

Motherhood now

US – Millennial mums are changing the consumer landscape as they begin to dominate the spectrum of first-time mothers.
Goldman Sachs : Jeff Fromm : Millennials
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