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Statistics
Daily statistics from around the world highlighting evolving mindsets, attitudes and expectations of consumers, transcending age, race, values and beliefs.
Big Ideas
Robot retail
UK – A new report suggests that retail is the industry that will lose the most workers to automation.
Automation
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Workplace Futures
:
Retail
Big Ideas
Physical focus
US – A new study by Retail Dive shows that US consumers are more inclined to shop in physical stores than online.
Retail
:
Streamlined Shopping
:
Brick-and-mortar
Big Ideas
Generation grey
Global – New research into average life expectancy shows significant increases by 2030.
The Flat Age Society
:
Life Expectancy
:
South Korea
Big Ideas
Exercise warning
Global – A new study has revealed the cities where air pollution is so bad it outweighs the health benefits of 30 minutes of exercise.
Preventive Medicine
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Pollution
:
Health
Big Ideas
The long game
US – New research from McKinsey shows that brands are benefiting from taking a long-term approach to business.
McKinsey
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Finance
:
The Immortal Brand
Big Ideas
Insta-waste
UK – A new study by Sainsbury’s suggests that Millennials’ social media habits are fuelling food waste.
Sainsbury’s
:
Whole-system Thinking
:
Millennials
Big Ideas
E-commerce expectations
Global – Price, personalisation and fulfilment of promise are the factors that most influence shoppers, a new report by e-commerce platform Kibo ha...
E-commerce
:
Phygital
:
Kibo
Big Ideas
Youth of today
US – Members of Generation Z are more interested in buying products than experience-hungry Millennials, according to a new report.
Barkley
:
Generation Z
:
Millennials
Big Ideas
Not so fast
US – Meal kit providers are struggling with customer retention, according to research firm 1010data.
Meal Kits
:
Convenience Culture
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Subscription Service
Markets
Convenience Culture: Part 1
The meaning of convenience in relation to food is changing. LS:N Global examines the drivers that are shifting expectations of what fast, on-the-go...
Convenience Culture
:
Delivery
:
Food & Drink
Big Ideas
Rejuvenating travel
Global – Wellness tourism is continuing to rise, with growth coming from new demographics and locations.
Wellness
:
Total Beauty
:
Tourism
Big Ideas
Share the city
New York – A new study reveals the extent of Instagram inequality in one of the world’s most visited cities.
New York
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Instagram
:
Sharing
Big Ideas
Transferrable targets
UK – Even in the digital age the importance of physical stores cannot be underestimated, according to new research.
Retail
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Bricks-and-mortar
:
Total Retail
Big Ideas
Food fight
US – A new survey shows that public and expert opinion on what is considered healthy is divided.
Healthy Eating
:
Food Futures
:
American Society For Nutrition
Big Ideas
Happiness index
China – Generation D cares less about money, according to a new report by agency OMD China.
Happiness Index
:
China
:
Gen Viz
Big Ideas
Senior service
US – Flat Agers are the fastest growing age group of Airbnb hosts in the US, and use the platform as a second income stream.
Airbnb
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The Flat Age Society
:
Sharing Economy
Big Ideas
SXSW Interactive 2016: Boys won’t be boys
Austin – Fewer than half of US teenagers identify as exclusively heterosexual, according to a new survey.
SXSW Interactive 2016
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Gender Fluidity
:
Neutral Culture
Big Ideas
Emotional engagement
London – Jaguar has launched a campaign to capture the feelings of this year’s Wimbledon spectators.
Jaguar
:
Mindshare
:
#FeelWimbledon
Big Ideas
Sharing versus promoting
Global – The number of likes and followers that a brand receives is not a true measure of brand advocacy, according to a new survey by Social@Ogilv...
Social Media
:
Ogilvy
:
Consumer Engagement
Big Ideas
Motherhood now
US – Millennial mums are changing the consumer landscape as they begin to dominate the spectrum of first-time mothers.
Goldman Sachs
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Jeff Fromm
:
Millennials
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