US – In collaboration with creative agency Mother, The New York Public Library has launched celebrated novels in the form of Instagram stories.
The project will transform classic tales into Insta-optimised edits, where each page of the book is transformed into a Instagram story slide.
‘Instagram unknowingly created the perfect bookshelf for this new kind of online novel,’ says Corinna Falusi, partner and chief creative officer of Mother. ‘From the way you turn the pages, to where you rest your thumb while reading, the experience is already unmistakably like reading a paperback novel..
Falusi notes that, through the use of technology, the collaboration can help to bring literature to wider audiences, adding, ‘We have to promote the value of reading, especially with today’s threats to American system of education.’
With teenagers’ attention spans monopolised by social media, brands are drawing inspiration from their social habits to augment storytelling. For more, read our Chat Fiction microtrend.