New York – Wellness startup WTHN offers acupuncture as a convenient and affordable service in a salon setting.
As alternative medicines become increasingly mainstream, WTHN is demystifying this ancient Chinese practice for a Millennial audience. The salon’s treatment menu uses accessible language to help consumers understand acupuncture’s potential benefits for anxiety, pain relief and skincare. Face Time, for example, promises to reduce wrinkles, calm inflammation and boost collagen.
‘We have a national vision and a very clear target about creating acupuncture for the next generation of wellness consumers,’ says co-founder Michelle Larivee. ‘This is really the next natural frontier of wellness and recovery.’
WTHN’s frictionless online booking, check-in system and membership model also encourage customers to come in for regular treatments, much like they would for a spa or facial. A monthly membership, which entails one treatment a month, costs $75 (£58, €65) while one-off treatments are $85 (£66, €64). For more on the evolution of the spa, read our Modern Med Spas microtrend.