LS:N Global

Big Ideas

Localise to Survive

The third report in our Rebranding Sustainability series looks at how localisation can become a powerful marketing tool and a meaningful sustainabi...

Retail : Sustainability : Luxury

News

Stat: Consumers shift loyalty to brands that absorb tariff costs

As new tariffs drive up import costs, a wave of price sensitivity is forcing retail leaders to rethink their strategies.

Stat : Statistic : US Economy

Macro Trends

Culture-coded Retail

Digital commerce may offer consumers convenience, but a new generation of in-person retail experiences energised by cultural relevance and built on...

Retail : Culture : Technology

Big Ideas

FT Business of Luxury 2025: The New Shape of Global Luxury

Luxury is evolving through post-purchase care, storytelling in resale and digital product passports, all in service of building deeper connections ...

Luxury : Retail : Fashion

News

Stat: Major retail hacks lead UK consumers to change digital habits

A wave of high-profile cyberattacks is reshaping consumer trust in online retail, with two-thirds (66%) of UK shoppers now re-assessing their digit...

Statistic : Retail : Personal Security

Big Ideas

World Retail Congress 2025: Trust as the Ultimate Currency

As the retail industry navigates economic uncertainty and cultural transformation, trust, technology and adaptability transpire as key drivers of s...

Retail : Global Event : Luxury

News

Stat: Nearly half of UK shoppers prefer in-store retail – but body image challenges persist

As consumers’ desire for in-person connection increases, nearly half of UK shoppers now prefer to shop in-store, according to new research.

Stats : Stat : Retail

Communities

The Value Vanguard

Meet the consumers redefining value through imperfect sustainability, emotional spending and radical pragmatism, offering brands a glimpse into the...

Value : Finance : Society

Webinars

What’s New on LS:N Global?

From shifting definitions of value to TikTok-fuelled commerce and hormone health retreats, our analysts unpack what’s new and next on LS:N Global.

What's New? : The Future Laboratory : LS:N Global

Micro Trends

Resilience Branding

As the Trump administration rolls back nationwide government DEI initiatives, progressive businesses are choosing to re-affirm their commitment to ...

Design : Advertising : Retail

News

Jameel Motorsport turns Fortnite into environmental wake-up call

Jameel Motorsport and Serviceplan Arabia have launched The Treeless Map, a Fortnite experience designed to raise environmental awareness by removin...

Gaming : Sustainability : Technology

News

Stat: Consumers sacrifice dining and takeout amid inflation

Amid growing economic uncertainty and inflation concerns, consumers in the US and UK are scaling back on discretionary spending, with 63% cutting b...

Stat : Stats : Spending

News

O Boticário launches sensual guide for female pleasure

Brazilian cosmetics brand O Boticário has launched Her Touch, a digital book that aims to dismantle taboos around female pleasure by reframing the ...

Beauty : Wellness : Brazil

News

Stat: AI news fails to win over US audiences

Despite growing industry interest in AI-generated journalism, a new poll from Poynter and the University of Minnesota reveals widespread public sce...

Technology : Media : AI

News

Mami Wata makes sun protection accessible with a touch of humour

Suncare brand Mami Wata is using humour and nostalgia to highlight the often-overlooked importance of scalp protection.

Beauty : Advertising : Health

Micro Trends

Symbiotic Signals

Designers are using technology to bridge the communication gap between human and non-human life, nurturing a more harmonious and symbiotic relation...

Design : Sustainability : Technology

News

Stat: Consumers reject corporate storytelling as scepticism and fatigue mount

Consumers are growing increasingly sceptical of corporate storytelling, with 56% believing brands spend too much time talking about their values – ...

Brand Purpose : Citizen Brands : Conran Design Group

News

Dehydrating Book highlights the global water crisis

Water for People, Edelman and Toronto studio The Gas Company have designed a book that can only be read when wet.

Design : Pop-culture & Media : Sustainability

Big Ideas

Designing for Extinction

Some things are meant to last. Others are meant to disappear. As industries phase out wasteful systems, extinction becomes an innovation opportunit...

Sustainability : Design : Technology

Big Ideas

ITB Berlin 2025: Six Trends to Watch

From the rise of the Indian traveller to the influence of TikTok on destination discovery, LS:N Global explores the key trends from ITB Berlin 2025.

Travel & Hospitality : ITB Berlin 2025 : Gen Z

News

Alo Yoga bridges virtual and physical worlds with Roblox store activation

Alo Yoga has revamped its sanctuary on Roblox, introducing new fitness features and a ground-breaking NFC-powered in-store activation that connects...

Pop-culture & Media : Fashion : Sports & Leisure

News

YSL Beauty subverts luxury advertising to highlight domestic violence

Released in time for International Women’s Day, YSL Beauty is challenging the conventions of luxury advertising with its latest campaign, Don’t Cal...

Beauty : Advertising & Branding : Society

News

Stat: The White Lotus fuels luxury hospitality boom in Asia

The White Lotus is redefining luxury hospitality in Asia, with new data from media intelligence firm Carma revealing its significant influence on h...

Travel & Hospitality : Society : Pop-culture & Media

Markets

Gen Z in Indonesia

With millions of young, tech-savvy and entrepreneurial Indonesians reshaping culture, business and faith, Gen Z is a force no brand can afford to i...

Youth : Generation Z : Indonesia

Big Ideas

Sustainability is Dead

Sustainability as we know it is dead. Long live sustainability. A new approach is needed that reflects today’s world of increasingly blended physic...

Sustainability : Climate Crisis : Environment

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