LS:N Global

Trend Tracker

Revelation Brands

Revelation Brands, identified by LS:N Global in 2015, explores how companies are helping consumers to escape the confines of their filter bubbles ...

Revelation Brands : Serendipity : Filter Bubble

Big Ideas

Guardian Media Summit 2016: Review

The publishing industry is championing creative intuition and long-term brand-building to connect with consumers on a deeper level.

Guardian Media Summit : Ad-blocking : Audiences

Design Directions

Wellness

Madrid-based fashion label Wellness has created Dubai, a water brand and dedicated website with eco-conscious, fitness and educational credentials.

Wellness : Dubai : Fashion

Big Ideas

RCA and CSM Show Review

Graduate shows at the Royal College of Art (RCA) and Central Saint Martins (CSM) tackled some weighty issues this year with work that challenged ...

Royal College Of Art : Critical Design : Whole-system Thinking

Markets

Chinese tourism market explores new frontiers

A new study from leading investment group CLSA shows that when it comes to the importance and influence of Chinese tourists, what we have seen so...

CLSA : China : Chinese

Design Directions

Lynx Space Academy

Top-selling men’s grooming brand Lynx is known for courting controversy with its adverts and straplines. Now it is making waves around the world ag...

Perfume : Beauty : Scent

Big Ideas

Cosmoprof 2012 - Trends and Innovations

New skincare delivery systems, innovative nail polishes, theatrical make-up and holistic ethical brands were key trends at Cosmoprof 2012.

Organic : O'Right : Rahua

Design Directions

Plus One Berlin

There are city guides and there are hotel concierges, but there is no better way to experience a new city than seeing it through the eyes of a loca...

Berlin : Plus One Berlin : Hyper-Local

Design Directions

Stockholm Design Lab : Graphic Design

Stockholm Design Lab is a multidisciplinary design studio founded by architect Thomas Eriksson and graphic designer Björn Kusoffsky. Together they,...

Branding : Scandanavian Airlines : Aircraft

Trend Tracker

The New Sublimity

Identified by LS:N Global in 2012, The New Sublimity macrotrend charted a widespread consumer movement away from busy, hyper-connected, digital ...

Suffocation : Spiritualism : Sublime

Design Directions

Maison et Objet 2013

The spring/summer Maison et Objet was a vibrant show. Contemporary products and interiors were on display inspired by urban living, luxury hacktivi...

Scandinasian : Hacktivism : Japan

Big Ideas

Designing for Extinction

Some things are meant to last. Others are meant to disappear. As industries phase out wasteful systems, extinction becomes an innovation opportunit...

Sustainability : Design : Technology

Markets

State of Luxury: Australia

Australia’s luxury market is growing, with global brands scaling up and local labels making their mark in a competitive landscape.

Australia : Sustainability : Premiumisation

Behaviours

Emerging Youth: UAE

The UAE’s Gen Z are leading the nation’s evolution by redefining tradition to mirror their own values and vision.

Youth : UAE : Gen Z

Design Directions

Frivolous Foods

The visual definition of nourishment is evolving to celebrate a less sterile approach that combines nostalgia, escapism and pleasure.

Food : Drink : Wellness

Markets

Chinese luxurians

Amid rumours of a slowdown in the national economy, the luxury market in China is in rude good health. By 2015, China’s consumers will account for ...

China : McKinsey : HNWIs

Design Directions

Andrea Crews: Fashion and art direction

Colour : Kitten Hologram : Art Direction

Communities

Netstalgics

We’ve been immersed in the internet for so long that we have developed a sense of nostalgia for how it used to look. Early visions of the world wid...

Internet : 90s : Social Networks

Design Directions

The Great Melbourne Treasure Hunt

February is a quiet month for Australian cities. The Christmas shopping rush is over and summer is coming to an end. The City of Melbourne had othe...

Twitter : Trend Forecasting : Treasure Hunt

Markets

Utility Apps

Brands are using mobile apps as practical tools to assist, educate and serve consumers in and out of stores.

Utility Apps : Mobile Apps : Apps

Markets

Mobile Money

Retailers can also look forward to using everything from QR codes to e-vouchers and smart billboards to drive profits as the global mobile money tr...

QR Codes : KPMG : Mobile Money

Communities

No-Mos, Mo-Mos and Fu-Mos

From women who are hands-off parents and those who use science to delay motherhood, to those who decide they never want to have kids at all, women’...

Motherhood : Mo-Mo : No-Mo

Macro Trends

Re-enlightenment Rising

For years people looked down on it as dull, square and best kept behind closed doors, but science is now breaking out of the laboratory – onto thea...

Enlightenment : Art : Science

Macro Trends

Soundscapes

Increasingly, marketers, designers and retailers understand that sound can influence behaviour. As technology advances they are dreaming up new sou...

Bespoke : Iceland : Installations

Macro Trends

Generation Jones

As a generation, Jonesers (born between 1954 and 1965) have been described as more realistic than idealistic, more ironic than anarchic, and, above...

Boomers : Gen Jones : Ageing

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