'gaming'

Work States Futures

Macro Trends

Work States Futures

With CEOs conflicted about luring teams back to the office with socials, wellness hubs and hybrid fit-outs, early adopter businesses and organisati...
Workplace : Society : Technology
EQ-Commerce

Macro Trends

EQ-Commerce

Innovative retailers are using technology to create intelligent, empathic commerce journeys – where every touchpoint is a learning opportunity, and...
Retail : Technology : Media And Technology
Beauty+

Macro Trends

Beauty+

Added bounce, more colour, longer eyelashes, better hold, longer life – the beauty industry always has promised its customers something extra. Now,...
Make-up : Cosmetics : Health
Brand Culture 2020

Macro Trends

Brand Culture 2020

Responding to an increasingly unstable marketplace, tomorrow’s brands will seek to combine the benefits of automation with the creation of a work...
Workplace : Branding : Culture
Bleisure

Trend Tracker

Bleisure

Identified by LS:N Global in 2009, Bleisure – business + leisure – refers to the increasingly blurred lines in consumers’ lives between work an...
Business : Leisure : Work
Regenizens

Communities

Regenizens

Meet the community-focused citizens who are reframing their relationship with consumption to be not just more sustainable, but also regenerative an...
Sustainabillity : Beauty : Society
Retail report

Markets

Retail report

It feels as though retailers the world over are breathing a collective sigh of relief, as the Great Depression didn’t materialise. But the sobering...
Deloitte : Recession : PIIGS
Gen X Now and Next: From Ambiguity to Advocacy

Macro Trends

Gen X Now and Next: From Ambiguity to Advocacy

Having long lived in the shadow of Baby Boomers and Millennials, Gen X are racing against time to make their influence felt, while juggling their c...
Generations : Gen X : Demographics
Luxury States: New Codes of Luxury 2024–2025

Macro Trends

Luxury States: New Codes of Luxury 2024–2025

An essential tool, the Five Luxury States define people’s emotional and psychological journeys through the luxury sector, giving rise to a new set ...
Luxury : Travel & Hospitality : Fashion
The New Normal

Markets

The New Normal

Make way for Peugeot Person, as Mondeo Man substitutes spaghetti Bolognese for curry and embraces roof terraces, neo-conservative values, community...
Peugeot Person : Mondio Man : Peugeot
Elastic Brands

Macro Trends

Elastic Brands

Forget advertising campaigns and branded content. All eyes are on the inner workings of your business – and how seamlessly it can adapt.
Society : Branding : Retail
Revelation Brands

Macro Trends

Revelation Brands

The digital revolution promised to save us time, but instead we are busier than ever. It promised to broaden our horizons, but left us trapped in a...
Discovery : Chance : Serendipity
Luxury market

Markets

Luxury market

As the bling bubble bursts and the dust settles on the recession, the luxury market is waking up to a new world order in the Turbulent Teens.
LVMH : Luxury Lifestyle Matrix : Bain & Company
The Athena Woman

Macro Trends

The Athena Woman

Meet the modern woman. Educated. Affluent. Confident. Optimistic. She will rise to the top of her company, or start her own. She embraces community...
The Athena Women : New Adventure Seekers : Reality Check Branding
The Optimised Self

Macro Trends

The Optimised Self

Humanity is on a quest. It is not a quest for perfection, but for optimisation – to be the optimal versions of ourselves, the most effective and th...
Optimisation : Health : Wellbeing
The food space revolution

Markets

The food space revolution

Beyond the downturn, food will continue to viewed as a design-driven cultural experience as much as a nutritionally based culinary one. As our Food...
The Foodists : ABC Cooking Studio : Tokyo Curry Lab
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