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Design Directions
Playscapes
The blur between fantasy, reality, adulthood and childhood is inspiring brand communications that truly enchant, surprise and engage. Designers are...
Fantatsy
:
Faction Marketing
:
Cartoon
Macro Trends
Brand Culture 2020
Responding to an increasingly unstable marketplace, tomorrow’s brands will seek to combine the benefits of automation with the creation of a work...
Workplace
:
Branding
:
Culture
Micro Trends
New York Safari
This most global of US cities thrives on cultural and commercial energy.
Men Science
:
The Well And The Wick
:
Reynard
Markets
Online luxury
Global online sales of luxury goods increased by 65% in 2007 to reach €1.5bn (£1.28bn), according to consultants Bain & Company. Yet, despite the m...
Online Luxury
:
Ledbury Research
:
Google
Macro Trends
New Emerging Affluents
When they were unbanked, uncredited and unregulated, brands were uninterested. But as billions from Guangzhou to Kolkata, Lagos and Santos earn mor...
Emering Affluents
:
Middle-class
:
Urban Migration
Big Ideas
Six Pet Market Trends to Watch in 2025
From AI-powered devices to cultivated protein and microbiome health, the humanisation of pet care is reaching new heights of personalisation and op...
Pet
:
Pet Market Trends 2025
:
AI-powered Pet Accessories
Micro Trends
Comfort Cuvées
Forward-thinking vintners are swapping esotericism for accessible pairings, sustainable packaging and a ‘deluxified’ approach to wine, ushering in ...
Youth
:
Food & Drink
:
Society
Big Ideas
SXSW 2024 Debrief: A Transformative Era
Abundant innovation is on the horizon, but individuals face the challenge of adapting to rapid change. As SXSW showcases pioneers eager to advance,...
Technology
:
Marketing
:
Media
Markets
Spirits Innovations
From glassless packaging to raicilla, sotol and aquavit, we are likely to see a variety of innovations in the spirits market in 2024 as it weathers...
Sustainability
:
Food & Drink
:
Technology
Markets
Web3 Music Market
In a bid to reform its fractured systems, the music industry is embracing the Web3 space to empower musicians, digital communities and real-life fans.
Music
:
Web3
:
NFTs
Markets
Second-life Bridal Market
As a historically unsustainable category, the wedding sector is ushering in greener options to cater for brides’ increasingly eco-conscious mindsets.
Retail
:
Weddings
:
Bridal
Micro Trends
Flower Therapy
With consumers turning to the natural world as a wellbeing resource, brands are exploring the benefits of one of its key elements – flowers.
Health
:
Wellness
:
Beauty
Micro Trends
New Sportswomen Media
With mainstream sports platforms largely unrepresentative, there is growing demand for online networks and reportage focused on women athletes.
Health And Wellness
:
Sports
:
Women's Health
Design Directions
Autumn/Winter 2017 Fashion Week: Part 2
In the second part of our autumn/winter 2017 design directions report, LS:N Global examines the changing notions of femininity and the continuing f...
The Dislocated World
:
Prada
:
AW 17
Design Directions
Autumn/Winter 2017 Fashion Week: Part 1
This season, designers challenged traditional notions of luxury and collaborated with nostalgia-evoking brands. LS:N Global outlines the key design...
Autumn Winter 2017
:
MM6 Maison Margiela
:
Subversive Luxury
Big Ideas
Dutch Design Week 2015 Review
True to form, the participants of Dutch Design Week 2015 set out to shake up the status quo. Bold exhibitions by the Design Academy Eindhoven gradu...
Dutch Design Week 2015
:
Design Academy Eindhoven
:
New Bricolage Living
Markets
Interface Market
In the era of Awakening Tech our devices’ interfaces are set to become more human.
Interface
:
Interface Design
:
Haptics
Design Directions
Autumn/winter 2015 Fashion Week directions: Part 1
From the genderless collections of New York Fashion Week to neo-elegance on Parisian catwalks, the past month was a showcase of innovation and cr...
Post-Faith
:
Gareth Pugh
:
Anrealage
Design Directions
Maja Flink: Photography
‘Most of my portraits have a calmness and a specific atmosphere,’ says photographer Maja Flink. ‘When I receive a brief people ask specifically for...
Photography
:
People
:
Portraits
Markets
Beauty report
As the world changes after the recession and we enter the New Normal age of the topsy-turvy Turbulent Teens, thankfully some things remain the same...
Turbulent Teens
:
Lipstick Effect
:
Selfridges
Macro Trends
Leanomics
In a world of über choice and information overload, we are witnessing the emergence of brand filtering and pause culture, and the growth of ‘thick ...
Lean
:
Nega-choice
:
Mega-choice
Big Ideas
Six Luxury Brands Building Loyalty with NFTs
Non-fungible tokens (NFTs) are catching their second wind, as fashion and luxury brands start to harness digital tokens as tools to build brand loy...
Luxury
:
Fashion
:
NFTs
Markets
Automotive Advertising Futures
From standard grey to mint green, cars and commercials are turning colourful as brands explore vibrant hues, nostalgia and future-forward designs t...
Automotive
:
Electric Vehicle
:
Advertising
Futures 100
Futures 100 Innovators: May
In the sixth longlist of our 2023 Futures 100 Innovators, we reveal The Future Laboratory’s chosen innovators and change-makers who are set to disr...
Design
:
Food & Drink
:
Retail
Design Directions
Milan Salone 2015: Part 1
Designers at this year’s Salone Internazionale del Mobile explored the potential of haptic interaction with new surfaces and textures, and challe...
Milan Salone 2015
:
Haptic Experiences
:
Storytelling
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