LS:N Global

Design Directions

Mix Mash

Against a backdrop of optimism and experimental attitudes, and a willingness to take risks, we map a vibrant aesthetic direction fuelled by a wild ...

Pattern : Primitive : Hand-made

Trend Tracker

The Personal Information Economy

The Personal Information Economy (PIE), first identified by LS:N Global in 2011, refers to the increasing awareness among consumers of how valu...

PIE : Data : Commodity

Macro Trends

Brand Culture 2020

Responding to an increasingly unstable marketplace, tomorrow’s brands will seek to combine the benefits of automation with the creation of a work...

Workplace : Branding : Culture

Micro Trends

New York Safari

This most global of US cities thrives on cultural and commercial energy.

Men Science : The Well And The Wick : Reynard

Markets

Online luxury

Global online sales of luxury goods increased by 65% in 2007 to reach €1.5bn (£1.28bn), according to consultants Bain & Company. Yet, despite the m...

Online Luxury : Ledbury Research : Google

Macro Trends

Reformation Generation

Marking a new era of collaboration between brands and Generation Z, opportunities are arising to re-assemble, decentralise and decolonise our outda...

Youth : Media : Technology

Macro Trends

Liberation Luxury

As global wealth fluctuates, a new mindset is emerging centred on curiosity, flexibility and footloose living. In order to meet these shifting prio...

Luxury : Travel : Hospitality

Macro Trends

The Dislocated World

In a world dominated by distrust, disconnection and disenfranchisement it is time for brands to take a stand and choose what type of future they wa...

The Dislocated World : Turbulent Teens : Backlash Culture

Behaviours

FemFin: Female-forward Finance

A report from The Future Laboratory and Allied Irish Banks (AIB) reveals how women are pioneering a financial system change – global banks and fina...

Finance : Investment : Society

Micro Trends

Better Bikercore

If happiness is a long bike ride with a good destination, these fashion innovators are cycling straight towards sustainability, style and inclusivity.

Fashion : Sports & Leisure : Sustainability

Big Ideas

Web Summit Lisbon 2023: AI Futures

As the world’s biggest tech conference, Web Summit Lisbon 2023 had no choice but to dedicate much of its schedule to artificial intelligence – incl...

AI : Technology : Football

Big Ideas

Brand Innovation Debrief: Telfar’s Community-first Retail Strategy

From innovative pricing models to a commitment to inclusivity, luxury fashion brand Telfar is a trailblazer in the industry. What can you learn fro...

Fashion : Telfar : Retail

Markets

Virtual Accessibility Market

Virtual reality’s rise from a gaming tool to an engaging accessibility gateway is expanding the frontiers of inclusivity and opening up a playgroun...

Technology : Virtual Reality Market : VR

Big Ideas

Five Innovators Empowering Football Activism

With the 2022 FIFA World Cup under way, change-makers are using football as a platform for protest and progress.

Youth : Sports & Leisure : Society

Micro Trends

Open-door HQs

Retailers are opening their HQs to the public, turning them into destinations for storytelling, transparency and deeper customer connections.

Retail : Transparency : Hospitality

Viewpoints

Gucci’s Robert Triefus on redefining luxury

Gucci’s executive vice-president of brand and customer engagement discusses the inter-Covid lessons for luxury – and what The Five States of Luxury...

Luxury : Retail : Fashion

Markets

China Green Retail Market

Propelled by the impact of the pandemic and shifting mindsets of Millennial and Gen Z consumers, China’s tone is changing when it comes to protecti...

Retail : China : Sustainability

Viewpoints

The youth voices of Intersectional Environmentalism

With one-size-fits-all sustainability goals excluding people of colour, Gen Z are combining social justice with environmental activism.

Youth : Sustainability : Intersectionality

Markets

Rebranding the menopause

Attitudes to the menopause are being transformed, and wellness companies, fem-tech and beauty brands are stepping up to champion this fundame...

Beauty : Wellness : Technology

Big Ideas

World Retail Congress 2015 Review: Part 1

For the ninth annual World Retail Congress, retailers gathered in Rome to ponder the wave of technological innovation disrupting every aspect of th...

World Retail Congress 2015 : Metro Group : Disney

Big Ideas

New Designers 2014

This year's New Designers show in London was a hotbed of graduate talent focusing on projects from a range of disciplines, including visual communi...

New Designers : Graduate Show : London

Communities

Social Singles

Being alone has never felt less lonely. With more ways than ever to connect online, laptops, smartphones and tablets have become the only tools you...

Last-minute : Self-employed : Living

Design Directions

One Pig

Meat is murder, according to some, but few people can identify with the unseen act of ending an animal’s life that is necessary if we want to eat m...

Project : One Pig : Musician

Communities

Mexican Luxurians

From supporting local designers to connecting with the region’s rich artisanal culture, this tribe of consumers approach luxury wit...

Mexican Luxurians : Mexico : Luxury

Big Ideas

Six Pet Market Trends to Watch in 2025

From AI-powered devices to cultivated protein and microbiome health, the humanisation of pet care is reaching new heights of personalisation and op...

Pet : Pet Market Trends 2025 : AI-powered Pet Accessories

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