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Markets
Halal beauty
Halal cosmetics is a fast-growing market in the beauty industry and is set to become a dominant sector over the coming decade.
Multicultural Beauty
:
Halal
:
Beauty
Design Directions
G-Star RAW For The Oceans
In a world increasingly concerned about ecological collapse, many luxury brands tout their sustainable credentials. Often, however, this feels like...
G-Star Raw
:
RAW For The Oceans
:
Pharrell Williams
Markets
JWT Austerity Index
Five years of recession have changed British consumer lifestyles. The JWT Austerity Index helps brands navigate this altered landscape.
Grey Pound
:
Over-60s
:
Over 60s
Big Ideas
Cannes Lions 2013 Report: Part 1
Cannes – When rapper Sean ‘Diddy’ Combs appeared at the world’s most prestigious advertising festival last week to discuss his new music platf...
Advertising
:
Dove
:
IBM
Big Ideas
World Retail Congress 2012: store format trends
London – Retailers are embracing omni-channel and this will have a significant impact on store formats, as retail footprints and environments ...
Interactive
:
WRC
:
House Of Fraser
Big Ideas
ITB Berlin 2025: Six Trends to Watch
From the rise of the Indian traveller to the influence of TikTok on destination discovery, LS:N Global explores the key trends from ITB Berlin 2025.
Travel & Hospitality
:
ITB Berlin 2025
:
Gen Z
Markets
Third Space Retail
Brands are reshaping stores into branded third-space hubs, providing sanctuaries for creativity, community and culture.
Retail
:
Third Spaces
:
Community
Big Ideas
VivaTech 2024: Accessibility, Climate Tech and AI in Healthcare
AI took centre stage once again at the ever-growing Parisian start-up and tech summit VivaTech with ground-breaking advances in climate, health and...
Technology
:
Artificial Intelligence
:
VivaTech
Micro Trends
Future Five: Identities
As part of our Future Five 2024 report, we explore the shifts in identity that are all-important in understanding the consumer of tomorrow.
Identities
:
Future Five
:
Topics
Markets
Brewing Coffee Futures
The wellbeing and carbon footprint concerns of Conscious Consumers are pushing innovative coffee brands to shift their focus on quality, sustainabi...
Coffee
:
Coffee Plus
:
Coffee Shop
Viewpoints
Why Africa is the next hub for youth retail
What does it mean to be young and African today? The co-founder of modern African lifestyle platform Dola, Yannick Do, unpacks the vast opportuniti...
Youth
:
Media & Entertainment
:
Lifestyle
Markets
Extraterrestrial Innovations Market
Once the preserve of sci-fi narratives and super-rich escapism, brands are now recognising the potential for space to be used as a testbed for inno...
Space
:
Innovation
:
Health And Wellness
Design Directions
Dutch Design Week 2016: Design Directions
At this year’s event, bold aesthetic treatments weredictated by challenging visions of the future, from technological utopias to alternativerealities.
Dutch Design Week 2016
Design Directions
London Design Festival 2015: Design Directions
A dark and esoteric mood was in evidence this year, marked by the use of primordial materials, violent processes and optical effects that challen...
London Design Festival 2015
:
Fredrikson Stallard
:
Shelley James
Design Directions
Iconoclash
Designers and creatives alike are rejecting established notions of luxury by employing a tongue in-cheek fetishist approach to popular culture.
Modern Luxury
:
Pop Culture
:
Iconography
Design Directions
Paris Womenswear S/S 2013
The spring/summer 2013 collections in Paris saw the reinvention of ostentatious 1980s looks, a continuation of futuristic textiles and the introduc...
The New Sublimity
:
Jensen
:
McCartney
Big Ideas
Milan Preview
As the Salone Internazionale del Mobile reaches its 51st year, LS:N Global expects the fair to continue to offer a fresh perspective on relationshi...
Salone Internazionale Del Mobile
:
Tom Dixon
:
Studio Toogood
Macro Trends
Anarconomy Decade
Something is stirring. In Egypt, a people’s revolt has overthrown a long-standing oppressor. In Bahrain, thousands of people continue to protest in...
Anarchy
:
Economy
:
Counter-intuitive
Big Ideas
Stockholm Furniture Fair
There was a convivial atmosphere at the Stockholm Furniture Fair in February. Designers engaged with consumers through their DIY, flatpack and unfo...
Convivial
:
Åker Collective
:
Steneby
Communities
Generation Jones
Children of the bust-and-boom Thatcher and Reagan years, Generation Jonesers see themselves as committed, competitive, and slightly conservative in...
&Co
:
DeLonghi
:
Gaggia
Design Directions
Playscapes
The blur between fantasy, reality, adulthood and childhood is inspiring brand communications that truly enchant, surprise and engage. Designers are...
Fantatsy
:
Faction Marketing
:
Cartoon
Micro Trends
Future Five: Sustainability
As part of our Future Five 2024 report, we explore three directions brands and business should heed as we strive for a more sustainable future.
Sustainability
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Technology
:
Fashion
Communities
Ascetic Luxurians
High-minded individuals seeking meaning and fulfilment, Ascetic Luxurians are a privileged set who shun the brand fetishisation and buy-it-all thin...
London
:
Sydney
:
New York
Markets
Men's Grooming Market
Men’s grooming is where the big growth is to be found. Smart beauty brands are targeting a sector that has continued to out-perform the women’s bea...
China
:
Prestige
:
Gadgets
Macro Trends
Beyond Retail
Over the past 10 years, we have seen the growth of online retail and the pop-up store. The coming decade will see them evolve into new immersive sp...
Value-nomics
:
Pop-up
:
Experience
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