LS:N Global

Big Ideas

Future Poll unveils S/S 2012 Consumer Attitudes Audit

Big Ideas

Budgeting drinkers lift spirits with luxury brands

Recession : Ivan Menezes : Ciroc

Viewpoints

Heating up Luxury Fashion for Gen Z

Heat co-founders Mario Maher and Joe Wilkinson explain how their mystery box concept taps into Gen Z mindsets, while offering a new way for brands ...

Luxury : Fashion : Youth

Micro Trends

Virtual Opulence

In the digital world, we are used to thinking about three channels: physical, desktop and mobile. Now a range of virtual technologies is creating n...

Virtual Reality : Samsung Gear VR : Luxurians

Daily Signals

Meatpacking makeover

New York – Once infamous as the city’s seedy underbelly, the Meatpacking District has launched a visual identity to match its new-found upmarket ap...

Meatpacking District : New York : Manhattan

Daily Signals

Sailing away: Fondation Louis Vuitton opens its new Frank Gehry-designed building

Paris – The French capital has its newest centre for art in the Fondation Louis Vuitton building, designed by architect Frank Gehry.

Fondation Louis Vuitton : Frank Gehry : Brandstanding

Viewpoints

Brazil’s communities are teaching brands a resilience lesson

With the government failing to meet their expectations, Brazil’s informal settlements are carving their own path through Covid-19 – and brands must...

Covid-19 : Resilience Culture : Society

Design Directions

Ace Hotel

Ace Hotel opened its first guesthouse in Seattle a decade ago, aiming to create a budget accommodation solution for visiting creatives. Ten years l...

Design : Trendy : Hi-lo

Markets

Gaming Garments Market

Esports and gaming culture are infiltrating the world of fashion, with inspiring brand collaborations and innovation in performance wear.

Fashion : Esports : Leisure

Daily Signals

NRF 2024 Retail’s Big Show daily recap: Emerging luxury consumers and the Claire’s Zalpha expertise

On the third and final day of the NRF 2024 Retail’s Big Show, insights ranged from the resilience of luxury stores to Crocs’ commitment to being a ...

Retail : Fashion : Beauty

Daily Signals

Stat: Asia leads with senior-friendly packaging

While society is comfortably embracing a Flat-age mind set, marketers are finding it challenging to address older consumers without conforming to s...

Health : Asia : Marketing

Viewpoints

Awakening Tech explained at Autumn/Winter 2014 Trend Briefing

In the second webinar in our new series revisiting Autumn/Winter 2014 Trend Briefing, LS:N Global presents Awakening Tech, the convergence of our o...

Awakening Tech : Trend Briefing AW 2014 : The Me-Conomy

Daily Signals

Brand remix: Clarks given a hip-hop spin

UK – American rapper MF DOOM and British footwear brand Clarks Originals celebrate the launch of the Wallabee DOOM with a hi-hop inspired promoti...

Clarks : Music Video : Branded Content

Big Ideas

Coffee set to become the next luxury category

Prada : Gourmet Coffee : Vogue Cafe

Big Ideas

Google launches into the delivery business

Google : E-commerce : Logistics

Daily Signals

Grape expectations: New tech ensures drinker satisfaction

Netherlands : Bottle : Wine

Viewpoints

The post-pandemic future of Beauty & Wellness

Michel Brousset, the founder and CEO of incubator Waldencast, predicts a future of hyper-local retail, bioscience beauty and safeguarded sustainabi...

Beauty : Health & Wellness : Sustainability

Big Ideas

SMS is changing the face of customer service

Brands and retailers are using SMS to offer their expertise as a personal service rather than to simply encourage customers to buy more products.

Retail : Customer Service : Technology

Daily Signals

Overdrive launches fentanyl test kits to tackle drug safety among Gen Z

Brian Bordainick, co-founder of Starface and Julie, is launching Overdrive to destigmatise drug testing and promote harm reduction.

Health : Wellness : Design

Daily Signals

Hormel and General Mills debut Cinnamon Toast Crunch bacon

Hormel’s Black Label bacon has teamed up with General Mills’ Cinnamon Toast Crunch to launch the company’s first co-branded bacon product.

Food : Drink : Meat

Daily Signals

Stat: Influencer marketing brings greater ROI than traditional digital ads

Brands and agencies are shifting their marketing strategies towards creator-driven content, with a March 2024 Influencer Marketing Trends Report by...

Advertising : Content Creator : Influencers

Daily Signals

Youth movement Flor champions nature and biodiversity

Bringing today’s hyper-connected youth closer to nature is no small feat. Youth organisation Flor has made the challenge of getting young people in...

Youth : Design : Society

Micro Trends

Next-Gen R&D Labs

A new generation of R&D labs are emerging to meet consumers’ expectations on product quality and efficacy, while supporting underserved communities.

Beauty : Manufacturing : Science

Daily Signals

Selfridges and Pokémon meet in the metaverse

To celebrate the 25th anniversary of Pokémon, Selfridges has teamed up with clothing brand Charli Cohen to launch a unique digital shopping experie...

Retail : Media & Entertainment : Fashion

Daily Signals

Far-flung CBD vending machines that target extreme athletes

With physical retailers facing ongoing challenges to reach audiences, CBD brand Charlotte’s Web is experimenting with offering its hemp-infused top...

Health & Wellness : Sport & Leisure : Drink

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