'branding'

Key luxury themes from Walpole Summit 2019

Big Ideas

Key luxury themes from Walpole Summit 2019

From the political influences shaping luxury to China’s unstoppable rise and the opportunities in overlooked regions, we delve into the key themes ...
Luxury : Retail : Youth
48North rebrands cannabis for women

Daily Signals

48North rebrands cannabis for women

The female-led collective has recently launched Latitude, a platform dedicated to women who wish to improve their overall health and wellbeing with...
Culture : Cannabis : Media
Preview: Anti-choice Architecture

Daily Signals

Preview: Anti-choice Architecture

Global – Luxury brands are shunning excessive choice in favour of a more singular experience.
Stuffocation : Minimalism : Fashion
Supersize shopping

Micro Trends

Supersize shopping

The average retail space is increasing in size as brands shift from a model of fewer, but more impressive, flagship stores.
Flagships : Shopping : Malls
Brandstalking

Micro Trends

Brandstalking

As share-it-all consumers make increasing amounts of personal information publicly available online, brands are responding by targeting individuals...
PIE : Share It All : Data
High-street retailer moves out of town

Big Ideas

High-street retailer moves out of town

High-street retailer moves out of town
John Lewis : Suburbs : Southampton
E-commerce pulls ahead in retail race

Big Ideas

E-commerce pulls ahead in retail race

E-commerce pulls ahead in retail race
Online Retail : Forrester Research Analyst Sucharita Mulpuru : US E-commerce
Moral Commerce

Micro Trends

Moral Commerce

In the wake of Black Lives Matter, consumers are seeking brand allies and making shopping decisions informed by their socio-political values.
Retail : Finance : Sustainability
Instagram Beauty Market

Markets

Instagram Beauty Market

By providing a place for consumers to discover new under-the-radar products, Instagram has become a thriving environment for cult beauty brands.
Beauty : Digital : Social Media
Why retail requires long-term metaverse strategies

Viewpoints

Why retail requires long-term metaverse strategies

Justin Hochberg, CEO of Virtual Brand Group, explains the untapped benefits of the metaverse, from R&D to phygital marketing and avatar behaviour a...
Retail : Metaverse : Virtual
How The Yes is re-imagining algorithmic retail

Viewpoints

How The Yes is re-imagining algorithmic retail

Julie Bornstein, co-founder and CEO of The Yes, explains her vision for intelligent e-commerce and the importance of curated online experiences.
Retail : Media And Entertainment : Fashion
Selling luxury on social networks

Design Directions

Selling luxury on social networks

A luxury jewellery brand is venturing into online social networks to engage and interact directly with individuals, offering exclusive content to k...
Luxury : Love By Cartier : Jewelry
Ritualistic Beauty

Micro Trends

Ritualistic Beauty

Beauty brands are bringing another dimension into skincare rituals by developing products that connect cosmetics and spirituality.
Ceremonial : Wellness : Rituals
Mami Wata makes sun protection accessible with a touch of humour

Daily Signals

Mami Wata makes sun protection accessible with a touch of humour

Suncare brand Mami Wata is using humour and nostalgia to highlight the often-overlooked importance of scalp protection.
Beauty : Advertising : Health
Parachute introduces a take-back programme for home textiles

Daily Signals

Parachute introduces a take-back programme for home textiles

Home brand Parachute is launching a take-back programme for used sheets, towels, pillows and robes.
Retail : Sustainability : Society
Bugatti to open luxury residences in Dubai

Daily Signals

Bugatti to open luxury residences in Dubai

French luxury hyper-sports car manufacturer Bugatti announced in May 2023 it will join forces with UAE real estate developer Binghatti to build the...
Mobility : Luxury : Society
Stat: Gen Z are demanding gender-fluid fashion

Daily Signals

Stat: Gen Z are demanding gender-fluid fashion

Brands are falling behind demand as younger generations seek more gender-neutral options.
Fashion : Inclusivity : Youth
Cross-brand recycling comes to bricks-and-mortar retail

Daily Signals

Cross-brand recycling comes to bricks-and-mortar retail

The waste management company TerraCycle is partnering with brands such as McDonald’s and Tesco to make re-usable consumer packaged goods (CPG) more...
Sustainability : Retail : Food & Drink
Tour guides tease new tastes for Uber Eats

Daily Signals

Tour guides tease new tastes for Uber Eats

Tour guides from the Cook Islands are the unexpected faces in a new series of Uber Eats ads.
Food : Travel : Marketing
Cartier uses trap music to lure China’s Gen Z

Daily Signals

Cartier uses trap music to lure China’s Gen Z

The luxury brand creates a multi-channel and youth-orientated campaign to promote its Pasha de Cartier watch series.
Youth : Luxury : Technology
Hispanic haircare reconnects Latinx with their roots

Daily Signals

Hispanic haircare reconnects Latinx with their roots

Haircare brand Ceremonia offers the Latinx community natural products that are rooted in tradition.
Beauty : Haircare : Culture
Made mixes media for a phygital furniture showroom

Daily Signals

Made mixes media for a phygital furniture showroom

Homeware company Made.com is launching its first virtual reality (VR) showroom, allowing customers to experience its collection from a distance.
Technology : Retail : Virtual Reality
A civic sportswear brand for the black community

Daily Signals

A civic sportswear brand for the black community

Former athlete Lanny Smith has launched sports apparel brand Actively Black with the mission to educate the black community about health and wellbe...
Health And Wellness : Retail : Fashion
 Covid-19: Nike recognises healthcare professionals as athletes

Daily Signals

Covid-19: Nike recognises healthcare professionals as athletes

Nike has teamed up with US non-profit-making Good360 on an initiative to donate more than 140,000 pieces of footwear, apparel and equipment globally.
Covid-19 : Coronavirus : Frontline
Covid-19: JD.com takes clubbing online for self-isolators

Daily Signals

Covid-19: JD.com takes clubbing online for self-isolators

JD.com is creating an online clubbing experience in collaboration with major alcohol brands.
Technology : Music : Alcohol
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