'gaming'

New ad for Criminal Case Pacific Bay targets female gamers

Daily Signals

New ad for Criminal Case Pacific Bay targets female gamers

France – The campaign is in response to the finding that 80% of the game’s active players are women.
Digital : Gaming : Culture
Let MiCoach you: Train with celebrity athletes

Daily Signals

Let MiCoach you: Train with celebrity athletes

Let MiCoach you: Train with celebrity athletes
Interactive : Basketball : THQ
Stat: In-game luxuries drive physical product sales

Daily Signals

Stat: In-game luxuries drive physical product sales

As the worlds of luxury and gaming continue to collide, there is growing evidence that in-game sales are also translating into physical sales. This...
Luxury : Media & Entertainment : Fashion
Stormzy drops new music in Ubisoft’s latest game

Daily Signals

Stormzy drops new music in Ubisoft’s latest game

Grime rapper Stormzy introduces his latest single Rainfall, with the video taking place inside Ubisoft’s video game, Watch Dogs: Legion.
Gaming : Music : Activism
Facebook game helps spread joy and funding

Big Ideas

Facebook game helps spread joy and funding

Facebook game helps spread joy and funding
Facebok : Children : Gaming
Ford Focuses full-throttle on test-drive game

Big Ideas

Ford Focuses full-throttle on test-drive game

Ford Focuses full-throttle on test-drive game
Test Drive : YouTube : Navigation
Playing ball: Volkswagen sets game in Motion

Daily Signals

Playing ball: Volkswagen sets game in Motion

Playing ball: Volkswagen sets game in Motion
Advertising : Betting : Bet
Mortal combat

Big Ideas

Mortal combat

Netherlands – The Flock is a mortal computer game that will eventually cease to exist.
The Flock : Vogelsap : Gaming
Saatchi & Saatchi plays the recruitment game

Big Ideas

Saatchi & Saatchi plays the recruitment game

Saatchi & Saatchi plays the recruitment game
Israel : Gaming : Saatchi & Saatchi
Minecraft becomes a safe space for censored journalists

Daily Signals

Minecraft becomes a safe space for censored journalists

Reporters Without Borders is turning to gaming to give a voice to censored writers from countries such as Egypt, Russia and Saudi Arabia.
Technology : Minecraft : Digital
Gamified World

Micro Trends

Gamified World

Businesses, organisations and institutions are increasingly using game mechanics to transform everyday tasks, leading to a gamified world.
Gaming : Points : Challenges
A world of fun: Designers combine online game with arts and crafts

Daily Signals

A world of fun: Designers combine online game with arts and crafts

San Francisco – Explore nature in the online and offline worlds with Toca Boca’s latest app, Toca Nature.
Toca Nature : Gaming : Generation I
Fortnite’s aggro-tising fights the App Store monopoly

Daily Signals

Fortnite’s aggro-tising fights the App Store monopoly

#FreeFortnite is a new social media campaign from Epic Games highlighting how Apple is blocking iOS users from installing and updating season four ...
Technology : Media And Entertainment : Advertising
Cross-reality conflict

Daily Signals

Cross-reality conflict

San Francisco – Cross-reality game Father.io turns physical environments into massively multiplayer online (MMO) games.
Father.io : Gaming : Augmented Reality
Decentralised tech is driving LATAM’s socio-economic future

Viewpoints

Decentralised tech is driving LATAM’s socio-economic future

Bernardo Mendes, chief gaming officer at Druid Creative, discusses how gaming, the metaverse and Web3 will help Latin American citizens’ global pro...
Gaming : Web3 : Latin America
Game Systems

Micro Trends

Game Systems

Recognising the coming era of Ubiquitous Gaming Culture, a few pioneers are not only adding a gaming layer to the everyday, they are completely re-...
School : Hyperglance : Software
In-game fashion

Big Ideas

In-game fashion

The synergy between fashion and gaming is swelling as designers and brands produce garments for wearing in-game and IRL.
Gaming : Fashion : Media
Drest is a shoppable luxury fashion game

Daily Signals

Drest is a shoppable luxury fashion game

The interactive fashion styling app will allow users to style and create their own content, as well as discover and shop products in a gaming context.
Fashion : Gaming : Retail
Stat: eSports wins in India during lockdown

Daily Signals

Stat: eSports wins in India during lockdown

According to research by Global Web Index, the gaming and eSports industries have grown significantly since lockdown measures were put in place.
Gaming : ESports : Covid-19
David Lloyd Clubs introduce Fortnite fitness classes

Daily Signals

David Lloyd Clubs introduce Fortnite fitness classes

The premium health club has launched a series of exercise classes for teens and children, inspired by the runaway success of online computer game F...
Fitness : Gaming : Youth
Stat: Gen Z want to build careers in the metaverse

Daily Signals

Stat: Gen Z want to build careers in the metaverse

Although the metaverse is still only in its initial stages, members of Generation Z are already plotting ways to earn a living from it.
Stat : Stats : Statistic
Gucci’s tennis apparel for virtual and IRL dressing

Daily Signals

Gucci’s tennis apparel for virtual and IRL dressing

Gucci and Tennis Clash have partnered to bring virtual Gucci garments into the gaming space.
Fashion : Gaming : Virtual Shopping
On-screen luxuries

Big Ideas

On-screen luxuries

Global – High-end watch brand TAG Heuer has been announced as the official timekeeper for computer game Gran Turismo Sport.
TAG Heuer : Video Games : Luxury
Kiehl’s teams up with Fortnite to make suncare part of play

Daily Signals

Kiehl’s teams up with Fortnite to make suncare part of play

Cosmetics brand Kiehl’s is breaking new ground with a four-week activation inside online video game Fortnite, aiming to embed sun safety into gamin...
Kiehl’s : Suncare : Suncare Market
Minecraft bans NFTs citing inclusivity concerns

Daily Signals

Minecraft bans NFTs citing inclusivity concerns

Massive multiplayer online game Minecraft has banned the sale of NFTs out of concerns that they might foster a culture of ‘haves and have-nots’.
Media And Entertainment : Technology : Gaming
Loading...
VIEW MORE
You have 2 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN