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'gaming'
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Micro Trends
Gamified World
Businesses, organisations and institutions are increasingly using game mechanics to transform everyday tasks, leading to a gamified world.
Gaming
:
Points
:
Challenges
Big Ideas
Facebook game helps spread joy and funding
Facebook game helps spread joy and funding
Facebok
:
Children
:
Gaming
Big Ideas
Ford Focuses full-throttle on test-drive game
Ford Focuses full-throttle on test-drive game
Competition
:
Obstacle Course
:
Car Games
Daily Signals
Playing ball: Volkswagen sets game in Motion
Playing ball: Volkswagen sets game in Motion
Advertising
:
Betting
:
Bet
Viewpoints
Decentralised tech is driving LATAM’s socio-economic future
Bernardo Mendes, chief gaming officer at Druid Creative, discusses how gaming, the metaverse and Web3 will help Latin American citizens’ global pro...
Gaming
:
Web3
:
Latin America
Big Ideas
In-game fashion
The synergy between fashion and gaming is swelling as designers and brands produce garments for wearing in-game and IRL.
Gaming
:
Fashion
:
Media
Daily Signals
Drest is a shoppable luxury fashion game
The interactive fashion styling app will allow users to style and create their own content, as well as discover and shop products in a gaming context.
Fashion
:
Gaming
:
Retail
Daily Signals
Stat: eSports wins in India during lockdown
According to research by Global Web Index, the gaming and eSports industries have grown significantly since lockdown measures were put in place.
Gaming
:
ESports
:
Covid-19
Daily Signals
David Lloyd Clubs introduce Fortnite fitness classes
The premium health club has launched a series of exercise classes for teens and children, inspired by the runaway success of online computer game F...
Fitness
:
Gaming
:
Youth
Daily Signals
Minecraft becomes a safe space for censored journalists
Reporters Without Borders is turning to gaming to give a voice to censored writers from countries such as Egypt, Russia and Saudi Arabia.
Technology
:
Minecraft
:
Digital
Daily Signals
Fortnite’s aggro-tising fights the App Store monopoly
#FreeFortnite is a new social media campaign from Epic Games highlighting how Apple is blocking iOS users from installing and updating season four ...
Technology
:
Media And Entertainment
:
Advertising
Daily Signals
Cross-reality conflict
San Francisco – Cross-reality game Father.io turns physical environments into massively multiplayer online (MMO) games.
Father.io
:
Gaming
:
Augmented Reality
Daily Signals
New ad for Criminal Case Pacific Bay targets female gamers
France – The campaign is in response to the finding that 80% of the game’s active players are women.
Digital
:
Gaming
:
Culture
Daily Signals
Let MiCoach you: Train with celebrity athletes
Let MiCoach you: Train with celebrity athletes
Interactive
:
Basketball
:
THQ
Micro Trends
e-tourism
Travel and hospitality brands are levelling up their services to embrace the thrills, sights and sounds of competitive gaming.
Travel
:
Hospitality
:
Tourism
Markets
Authentic Avatars
Meet the innovators adopting an intersectional approach to make digital avatars more authentic.
Gaming
:
Pop-culture & Media
:
Technology
Daily Signals
Stat: Gen Z want to build careers in the metaverse
Although the metaverse is still only in its initial stages, members of Generation Z are already plotting ways to earn a living from it.
Stat
:
Stats
:
Statistic
Daily Signals
Gucci’s tennis apparel for virtual and IRL dressing
Gucci and Tennis Clash have partnered to bring virtual Gucci garments into the gaming space.
Fashion
:
Gaming
:
Virtual Shopping
Big Ideas
On-screen luxuries
Global – High-end watch brand TAG Heuer has been announced as the official timekeeper for computer game Gran Turismo Sport.
TAG Heuer
:
Video Games
:
Luxury
Daily Signals
Minecraft bans NFTs citing inclusivity concerns
Massive multiplayer online game Minecraft has banned the sale of NFTs out of concerns that they might foster a culture of ‘haves and have-nots’.
Media And Entertainment
:
Technology
:
Gaming
Daily Signals
Stat: In South Korea, women are over the office
As telecommuting becomes an increasingly common feature of post-pandemic life, recent research by Seoul Woman Up has found that 65% of South Korean...
Technology
:
Society
:
Workplace
Big Ideas
Saatchi & Saatchi plays the recruitment game
Saatchi & Saatchi plays the recruitment game
Israel
:
Gaming
:
Saatchi & Saatchi
Daily Signals
Otherworld is a VR playground for the senses
This chromatic arcade and bar transforms virtual reality gaming into a social experience.
Entertainment
:
Digital
:
Experience
Daily Signals
A world of fun: Designers combine online game with arts and crafts
San Francisco – Explore nature in the online and offline worlds with Toca Boca’s latest app, Toca Nature.
Toca Nature
:
Gaming
:
Generation I
Daily Signals
Playing Undead: True Blood game sells DVDs
Playing Undead: True Blood game sells DVDs
New York
:
The Dig Deeper
:
True Blood
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