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'gaming'
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Macro Trends
Future Five 2025
Unpacking the most important topics of tomorrow, relevant for today.
Sustainability
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Longevity
:
Gaming
Viewpoints
The Politics of the Avatar
If virtual reality is the future of social networking, should their be rules around the appearance of users?
Virtual Reality
:
The Sharded Self
:
Avatars
News
Fortnite’s aggro-tising fights the App Store monopoly
#FreeFortnite is a new social media campaign from Epic Games highlighting how Apple is blocking iOS users from installing and updating season four ...
Technology
:
Media And Entertainment
:
Advertising
News
Cross-reality conflict
San Francisco – Cross-reality game Father.io turns physical environments into massively multiplayer online (MMO) games.
Father.io
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Gaming
:
Augmented Reality
Big Ideas
Five Future Paths for Metaverse Beauty
Shifting focus from e-commerce to experience marketing, beauty firms are seizing upon the metaverse to educate, experiment and boost interaction.
Beauty
:
Wellness
:
Metaverse
Macro Trends
Alternet Economies
A technological counter-culture is decentralising capitalism, reforming the internet and powering new value frontiers for creators, consumers and b...
Technology
:
FinTech
:
Internet
News
New ad for Criminal Case Pacific Bay targets female gamers
France – The campaign is in response to the finding that 80% of the game’s active players are women.
Digital
:
Gaming
:
Culture
News
Foresight Friday: Gabriela Białkowska, creative foresight analyst
Every Friday, The Future Laboratory team offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about.
Foresight
:
Gaming
:
Loneliness
News
Nostalgia game: A look at Mario through the ages
San Francisco – IGN Entertainment has created an online interactive museum displaying the generations of the Super Mario video game franchise.
Gaming
:
Interactive Museum
:
San Francisco
News
Let MiCoach you: Train with celebrity athletes
Let MiCoach you: Train with celebrity athletes
Interactive
:
Basketball
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THQ
News
Stat: Gen Z want to build careers in the metaverse
Although the metaverse is still only in its initial stages, members of Generation Z are already plotting ways to earn a living from it.
Stat
:
Stats
:
Statistic
News
Gucci’s tennis apparel for virtual and IRL dressing
Gucci and Tennis Clash have partnered to bring virtual Gucci garments into the gaming space.
Fashion
:
Gaming
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Virtual Shopping
Big Ideas
On-screen luxuries
Global – High-end watch brand TAG Heuer has been announced as the official timekeeper for computer game Gran Turismo Sport.
TAG Heuer
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Video Games
:
Luxury
News
Minecraft bans NFTs citing inclusivity concerns
Massive multiplayer online game Minecraft has banned the sale of NFTs out of concerns that they might foster a culture of ‘haves and have-nots’.
Media And Entertainment
:
Technology
:
Gaming
News
Snoop Dogg’s new music video surfaces in The Sandbox
Tuning in to the rising popularity of metaverse platforms, rapper Snoop Dogg is releasing a virtual music video within gaming platform The Sandbox.
Media
:
Technology
:
Sandbox
Big Ideas
Saatchi & Saatchi plays the recruitment game
Saatchi & Saatchi plays the recruitment game
Israel
:
Gaming
:
Saatchi & Saatchi
News
A world of fun: Designers combine online game with arts and crafts
San Francisco – Explore nature in the online and offline worlds with Toca Boca’s latest app, Toca Nature.
Toca Nature
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Gaming
:
Generation I
Markets
Emerging Youth: Saudi Arabia
Driving a shift from collectivism to individuality, young Saudis are at the forefront of their country’s major sociocultural, economic and progress...
Youth
:
Society
:
Fashion
News
Manchester City launches official Fortnite experience
Premier League football club Manchester City has become the first British football club to launch an official Fortnite gaming experience.
Gaming
:
Sport
:
Fandom
Big Ideas
Artificial Intelligence bots are to confront video game bullies
Global – Spirit AI has developed virtual entities that confront troublemakers in real time during gameplay.
Digital
:
Technology
:
Gaming
News
Monumental puzzle: Game based on MC Escher art
London, Malmo, New York – Digital design studio ustwo is launching Monument Valley, a new interactive puzzle app inspired by Dutch graphic artist M...
Monument Valley
:
Gaming
:
London
Micro Trends
Game Systems
Recognising the coming era of Ubiquitous Gaming Culture, a few pioneers are not only adding a gaming layer to the everyday, they are completely re-...
School
:
Hyperglance
:
Software
Viewpoints
Phoneless focus
Maths Mathisen, co-founder of productivity app Hold, explains how gamifying smartphone screentime can build positive brand relationships.
Workplace
:
Apps
:
Technology
Design Directions
Future Noir
An emerging design direction combines the dystopian mood of game environments and the anarchic qualities of Netstalgic graphics to construct fictio...
Faction Marketing
:
Netstalgia
:
Novembre
Design Directions
Block’hood
Block’hood teaches people of all ages how the built environment works using a Minecraft-style interface.
Block'hood
:
Gaming
:
Architecture
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