LS:N Global

Markets

Virtual Reality Market

As technology catches up with fantasy, virtual reality is emerging as the next big computing platform.

Design Directions

London Collections: Men AW14

Boundaries were pushed this year during London Collections: Men as designers waved goodbye to the dandy and metrosexual. Some collections embraced...

Menswear : Kitsch : Neo Kitsch

Big Ideas

Retail Analysis: Louis Vuitton opens exclusive Shanghai Maison for Chinese super-rich

Louis Vuitton : Shanghai : Maison

Markets

Craft Beer Market: US

A controversial shift from bottles to cans is part of a strategy to further fuel increases in sales of craft beers in a falling market.

Microbrews : Craft Beer : Cans

Big Ideas

CES preview

This year’s Consumer Electronics Show is set to give a clearer understanding of how consumers will use and interact with technology, from e-readers...

CES : 2010 : E-reader

Big Ideas

Six Luxury Brands Building Loyalty with NFTs

Non-fungible tokens (NFTs) are catching their second wind, as fashion and luxury brands start to harness digital tokens as tools to build brand loy...

Luxury : Fashion : NFTs

Futures 100

Futures 100 Innovators: July

This month, we uncover the next 10 names to watch as part of our Futures 100 Innovators Awards, highlighting the brands, businesses and people inno...

Design : Retail : Food And Drink

Big Ideas

Five Brands Rejuvenating Whisky

Meet the whisky-makers who are challenging the sector’s heritage with unconventional branding and marketing to reach younger drinkers without losin...

Drink : Advertising & Branding : Youth

Trend Tracker

The Optimised Self

Identified by LS:N Global in 2015, The Optimised Self charts a widespread consumer quest for personal optimisation.

The Optimised Self : Wellness : Health

Markets

Sponsorship Futures

Current estimates show that despite recession and the ensuing collapse in advertising expenditure, worldwide spending on sponsorship and related ac...

Sponsorship : Emotional Economy : Red Bull

Macro Trends

Homedulgence

Consumers across the globe are looking at new and innovative ways to maintain the good life they’ve come to treasure, without the expense of going ...

Home : Entertainment : Home Induglence

Communities

Party-totallers

Tired of a culture that normalises inebriation and places alcohol at the centre of every event, Party-totallers are shunning the shots, beer and ...

Party-totallers : The Optimised Self : Non-alcoholic

Markets

Geo-marketing

As location becomes more important in social networking, a window is opening for brands to engage with consumers based on where they are. Prepare t...

Geo-fencing : Geo-tagging : LBS

Viewpoints

Ballroom’s Renaissance

Once an anti-capitalist LGBTQ+ space, ballroom culture has thrived commercially – but, says The Future Laboratory’s deputy foresight editor Dan Has...

LGBTQ+ : Pop Culture : Identities

Viewpoints

Towards Ecology-first Economics

Dutch professor Kees Klomp on society’s economic delusion and how we can reconfigure the system to create a better future.

Society : Sustainability : Economics

Markets

Symbiotic Storytellers

Harnessing advancements in AI, data and decentralisation, film-makers are creating new relationships of exchange between audiences and creators.

Media : Streaming : Web 3

Big Ideas

Family in 2030: Climate Communities

In this scenario, we meet an intergenerational Muslim family finding meaning and hope amid the impacts of the climate crisis on the city of New York.

Scenario : Society : Climate Crisis

Viewpoints

Situ Live’s storytelling is augmenting physical retail

Situ Live’s playhouse is a home-like space where technology, gadgets and exercise equipment are brought to life, giving brands a direct line to sho...

Retail : Technology : Customer Experience

Big Ideas

Exhibition: Objects for a New Kind of Society

At Dutch Design Week 2021, Dutch Invertuals and The Future Laboratory are together examining how design will shape our experience of future cities.

Design : Technology : Place Making

Micro Trends

Digital Twin Cities

From Silicon Valley to Stuttgart, digital twins of the built environment are enabling people to explore, engage with and evolve their real-life sur...

Future Cities : Architecture : Technology

Big Ideas

Food brands get a taste for fashion

From fast food streetwear to luxury drink carriers, brands are launching clothing collections as a tool to market products and reveal their persona...

Food : Drinks : Fashion

Micro Trends

Togetherness Travel

With modern families and friends dispersed across the world, people are turning to travel as a way to stay physically connected.

Travel : Tourism : Hospitality

Big Ideas

Premium play spaces

Created with the offspring of wealthy Millennials in mind, these luxury leisure spaces bring parents and children together for elevated bonding exp...

Youth : Luxury : Leisure

Viewpoints

Ivy Ross on neuroaesthetics proving the value of design

Google’s vice-president of hardware design discusses how different interiors affect our wellbeing

Milan Salone Internazionale Del Mobile 2019

News

Goertek’s intelligent typeface that responds to sound and Snapchat hypes the Air Jordan

MSG Spheres set to create a buzz in London, kombucha sales boom, why we are one step closer to a future where babies grow outside the body.

Entertainment : Retail : Digital

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