LS:N Global

Markets

Next-Gen Hair Accessories

Between AI, rentals and banana fibres, innovative Black-owned businesses are weaving a dynamic future for the wigs and hair extensions market.

Markets

State of Luxury: South Korea

With rising wealth and digital fluency in its younger demographics, South Korea is well positioned as one of Asia’s most exciting and innovative gr...

Luxury : Fashion : Art

Markets

Gen Z Parenting Market

No longer the epitome of youth culture, members of Generation Z are having kids of their own, driving the parenting sector in unexpected new direct...

Gen Z : Fashion : Youth

Viewpoints

Designing for the future’s Equilibrium Cities

The Future Laboratory and creative network Dutch Invertuals are exploring how design can foster Equilibrium Cities – urban zones where collective o...

Design : Sustainability : Creatives

Viewpoints

The future of fashion is… farming?

Allbirds’ head of sustainability, Hana Kajimura, says it’s time for the industry to reduce carbon impacts through collaborative, regenerative pract...

Fashion : Sustainability : Manufacturing

Markets

Exertainment Market

As consumers look for new ways to inject fun into fitness, brands are introducing a range of platforms and services that combine entertainment and ...

Fitness : Entertainment : Wellness

News

The Netflix of furniture and tracking diamonds using blockchain

Kamarq’s furniture subscription, Universal Standard re-evaluates its size chart, Superimpose Studio exchanges Emoticash for data.

Retail : Fashion : Fintech

Trend Tracker

Gen Viz

In 2016, LS:N Global coined the term Gen Viz to describe Generation D’s insatiable appetite for visual-first content, their hacker tendencies, DIY ...

Gen Viz : Teenagers : Generation D

Design Directions

The Line

London’s first contemporary art walk offers a new way for people to experience the urban environment.

Art Rambling : The Line : Culture

Markets

Virtual Reality Market

As technology catches up with fantasy, virtual reality is emerging as the next big computing platform.

Virtual Reality : Oculus Rift : Samsung

Design Directions

London Collections: Men AW14

Boundaries were pushed this year during London Collections: Men as designers waved goodbye to the dandy and metrosexual. Some collections embraced...

Menswear : Kitsch : Neo Kitsch

Big Ideas

Retail Analysis: Louis Vuitton opens exclusive Shanghai Maison for Chinese super-rich

Louis Vuitton : Shanghai : Maison

Markets

Craft Beer Market: US

A controversial shift from bottles to cans is part of a strategy to further fuel increases in sales of craft beers in a falling market.

Microbrews : Craft Beer : Cans

Big Ideas

CES preview

This year’s Consumer Electronics Show is set to give a clearer understanding of how consumers will use and interact with technology, from e-readers...

CES : 2010 : E-reader

Communities

Party-totallers

Tired of a culture that normalises inebriation and places alcohol at the centre of every event, Party-totallers are shunning the shots, beer and ...

Party-totallers : The Optimised Self : Non-alcoholic

Markets

Geo-marketing

As location becomes more important in social networking, a window is opening for brands to engage with consumers based on where they are. Prepare t...

Geo-fencing : Geo-tagging : LBS

Big Ideas

Six Luxury Brands Building Loyalty with NFTs

Non-fungible tokens (NFTs) are catching their second wind, as fashion and luxury brands start to harness digital tokens as tools to build brand loy...

Luxury : Fashion : NFTs

Futures 100

Futures 100 Innovators: July

This month, we uncover the next 10 names to watch as part of our Futures 100 Innovators Awards, highlighting the brands, businesses and people inno...

Design : Retail : Food And Drink

Big Ideas

Five Brands Rejuvenating Whisky

Meet the whisky-makers who are challenging the sector’s heritage with unconventional branding and marketing to reach younger drinkers without losin...

Drink : Advertising & Branding : Youth

Trend Tracker

The Optimised Self

Identified by LS:N Global in 2015, The Optimised Self charts a widespread consumer quest for personal optimisation.

The Optimised Self : Wellness : Health

Markets

Sponsorship Futures

Current estimates show that despite recession and the ensuing collapse in advertising expenditure, worldwide spending on sponsorship and related ac...

Sponsorship : Emotional Economy : Red Bull

Macro Trends

Homedulgence

Consumers across the globe are looking at new and innovative ways to maintain the good life they’ve come to treasure, without the expense of going ...

Home : Entertainment : Home Induglence

Micro Trends

Remixing the Country Club

Old money, new values; brands are re-imagining country clubs as inclusive, community-centric spaces, using nostalgia, sports fandom and wellness to...

Luxury : Fashion : Retail

Viewpoints

Ballroom’s Renaissance

Once an anti-capitalist LGBTQ+ space, ballroom culture has thrived commercially – but, says The Future Laboratory’s deputy foresight editor Dan Has...

LGBTQ+ : Pop Culture : Identities

Viewpoints

Towards Ecology-first Economics

Dutch professor Kees Klomp on society’s economic delusion and how we can reconfigure the system to create a better future.

Society : Sustainability : Economics

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