'Branding'

Food for thought: Cooking promotion provides a feast for the eyes

Daily Signals

Food for thought: Cooking promotion provides a feast for the eyes

Stockholm – When you watch Now You're Cooking, it is almost as if you are watching your own hands carefully tossing flakes of sea salt on a piece...
New kitemark to reassure people on personal data

Big Ideas

New kitemark to reassure people on personal data

New kitemark to reassure people on personal data
Data : Transparency : Privacy
Nike scheme to accelerate start-up companies

Big Ideas

Nike scheme to accelerate start-up companies

Nike scheme to accelerate start-up companies
Nike : Nike+ : TechStars
Positive Patriotism

Micro Trends

Positive Patriotism

The positive emotion of patriotism and pro-local can turn into the negative anger of protectionism, anti-globalism and nationalism. Brands who walk...
Patriotic : Turbulent Teens : Stone Island
Taking the tablet: Love Your Work on the iPad

Daily Signals

Taking the tablet: Love Your Work on the iPad

Taking the tablet: Love Your Work on the iPad
App : Tablet : Magazine
Brexit: Partisan Brands

Viewpoints

Brexit: Partisan Brands

While it's unavoidable for modern brands to take a political position, best leave the placards at home.
Brexit : Brandstanding : New Bricolage Living
Should we welcome a future in which every store front reads ‘Powered by Amazon’?

Viewpoints

Should we welcome a future in which every store front reads ‘Powered by Amazon’?

What does the new Tuft & Needle store's wholesale adoption of the e-commerce giant’s technology mean for retail?
Retail : Food And Drink : Homewares
Hasna Kourda on how AI will drive more mindful purchasing

Big Ideas

Hasna Kourda on how AI will drive more mindful purchasing

The co-founder of the Save Your Wardrobe app explains why digitising our wardrobes will streamline consumption and help brands to hyper-personalise...
Fashion : Artificial Intelligence : Retail
Social networking is changing how brands engage with consumers

Big Ideas

Social networking is changing how brands engage with consumers

Social networking is changing how brands engage with consumers
Social Networks : Blogs : Marketing
Instacart gamifies grocery shopping with Caper Cart upgrades

Daily Signals

Instacart gamifies grocery shopping with Caper Cart upgrades

Leading grocery technology company Instacart has launched gamified quests, location-based coupons and aisle-aware advertising formats on its smart ...
Retail : Technology : Society
Stat: Beauty retail sales hit record high in China

Daily Signals

Stat: Beauty retail sales hit record high in China

China’s beauty market is booming, with the National Bureau of Statistics reporting that retail sales of cosmetics from January to May 2024 totalled...
Beauty : Retail : Society
Krug and Indagare launch champagne-focused culinary tours

Daily Signals

Krug and Indagare launch champagne-focused culinary tours

Champagne house Krug and luxury travel agency Indagare have partnered to launch a series of culinary experiences highlighting the best chefs and re...
Champagne : Food : Drink
Mercedes-Benz leaps into luxury real estate in Dubai

Daily Signals

Mercedes-Benz leaps into luxury real estate in Dubai

Mercedes-Benz is expanding its ambitions from the road to the home. The automotive brand will launch Mercedes-Benz Places, its first real estate ve...
Luxury : Architecture : Mobility
The Trend: Guilded Luxury

Daily Signals

The Trend: Guilded Luxury

This year, we have witnessed shifting dynamics between luxury brands and their clients, giving rise to what The Future Laboratory calls Guilded Lux...
Luxury : Travel : Hospitality
A sneaker brand for Barcelona’s street vendors

Daily Signals

A sneaker brand for Barcelona’s street vendors

Street vendor co-operative Top Manta is supporting local communities with its sustainable and socially driven footwear brand Ande Dem.
Retail : Fashion : Streetwear
Ace of Air’s eco-packaging taps into circular beauty

Daily Signals

Ace of Air’s eco-packaging taps into circular beauty

Ace of Air is a new beauty and wellness brand offering an entirely circular model to tackle the industry’s waste issues.
Health And Wellness : Beauty : Sustainability
Fortify+’s sanitised skincare protects against bacteria

Daily Signals

Fortify+’s sanitised skincare protects against bacteria

Skincare brand Fortify+ has unveiled a line of products that it claims sanitise skin and meet consumers’ heightened hygiene concerns.
Beauty : Health And Wellness : Skincare
Stat: Consumers prioritise wellness across all sectors

Daily Signals

Stat: Consumers prioritise wellness across all sectors

It is important to consumers that brands focus on wellness, according to research by Ogilvy, with 73% of consumers considering it an essential stra...
Health And Wellness : Retail : Stat
Verishop is a one-stop affordable luxury platform

Daily Signals

Verishop is a one-stop affordable luxury platform

A new e-commerce platform is tapping into the retail opportunity presented by Generation Z and Millennial luxurians on the hunt for niche yet acces...
Luxury : Retail : Fashion
Thought-starter: Will resale shape the future of luxury?

Daily Signals

Thought-starter: Will resale shape the future of luxury?

Deputy foresight editor Kathryn Bishop explores how luxury brands and retailers are introducing buy-back and resale schemes to increase customer re...
Luxury : Retail : Recommerce
Ecover’s scentless range parodies perfume ads

Daily Signals

Ecover’s scentless range parodies perfume ads

The maker of eco-friendly cleaning and laundry products gets satirical to showcase the launch of its hypoallergenic range, Ecover Zero.
Advertising : Luxury : Cleaning
Thought-starter: Will age be the next frontier for inclusivity?

Daily Signals

Thought-starter: Will age be the next frontier for inclusivity?

It's time for brands to get informed of the nuances of ageing, writes Sarah Douglas, director of The Liminal Space.
Society : Diversity : Ageing
Carling’s new campaign spotlights LGBTQ football

Daily Signals

Carling’s new campaign spotlights LGBTQ football

The brewery brand has unveiled a new two-part campaign featuring players of LGBTQ-inclusive football team Black Country Fusion FC.
Drinks : Civic Brands : Beer
Storr facilitates peer-to-peer shopping

Daily Signals

Storr facilitates peer-to-peer shopping

A new digital marketplace allows anyone to open an online store with their phone and sell new, branded products directly to friends or followers.
Retail : Digital : Social Media
Thought-starter: Can brands promote life-long body confidence?

Daily Signals

Thought-starter: Can brands promote life-long body confidence?

From adolescence to menopause, brands are helping to alleviate the biological inconveniences of being a woman.
Female Futures : Wellness : Marketing
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