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French fashion label APC branches out into beauty

Parisian ready-to-wear label APC has joined the ranks of fashion brands with beauty ambitions. The brand has introduced its debut bodycare line com...

Fashion : Beauty : Luxury

News

Freetree is bringing nature into web browsers

With its graphic identity, Freetree, a browser extension that allows online shoppers to plant trees while making purchases, is aiming to bring the ...

Design : Media & Technology : Sustainability

Big Ideas

Make it worth it

Global – L’Oréal Paris is highlighting its philanthrophic credentials with the launch of its Worth It Rewards programme.

L'Oréal : Civic Brands : Beauty

Big Ideas

Building the future of content

US – AOL’s new live video studio is designed to revolutionise the way in which the media company creates branded content.

AOL : BUILD : Branded Content

Big Ideas

Tourism boom sees luxury brands flock to Dubai

With tourism and retail spending booming, Dubai is attracting a flood of luxury brands.

Dubai : Middle East : Luxurians

Big Ideas

Five Future Paths for Metaverse Beauty

Shifting focus from e-commerce to experience marketing, beauty firms are seizing upon the metaverse to educate, experiment and boost interaction.

Beauty : Wellness : Metaverse

Viewpoints

Why streetwear should challenge masculinity

It is vital for future clothing design to subvert and confront perceptions of maleness, writes brand consultant Ross Wilson.

New Masculinity : Male Identity : Identity

Micro Trends

The Irony of Fashion

The days of lofty art collaborations have gone. The latest branded fashion films have a much more humorous, playful and self-aware tone.

Fashion Film : Humour : Spoof

Viewpoints

Seth Godin : Channelling the power of consumer tribes

Author Seth Godin talks about channelling the power of consumer tribes.

Culture : Marketing : Seth Godin

News

Stat: TikTok ads have a positive impact on consumer trust

Despite TikTok’s chokehold on younger consumers, many brands remain wary about marketing on the platform. But a recent of poll of TikTok users show...

Social Media : Pop Culture : Retail

Viewpoints

Luxury brands must prepare to go local in China

Chinese luxury consumers are swapping global names for regional nuances, giving brands a new, hyper-local challenge, says Nick Cakebread, founder o...

Luxury : Youth : China

Big Ideas

Brazilian activewear brand plans expansion drive in US

Founded in São Paulo in 1988, activewear brand Track & Field is preparing an ambitious retail expansion push in the US.

Expansionist Brands : Activewear : Brazil

Viewpoints

The ageing consumer

Claire Nuttall, Founding Partner of Thrive Unlimited, on the opportunities ageing consumers present for food and drink brands.

Ageing : Old : Nutrition

News

Stat: Hostility to foreign brands on the rise among Chinese consumers

Mainland China’s recent reopening, following the lifting of lockdown and the end of the travel ban, has renewed foreign brands’ interest in its con...

China : Emerging Youth China : State Of Luxury China

News

Stat: TikTok is an essential tool for music discovery

With many TikTok videos featuring popular music, research by MRC Data – commissioned by TikTok – finds that the app plays a key role in music disco...

Youth : Medai & Entertainment : Technology

News

Diesel personalises jeans with 2020’s cancelled plans

The fashion brand is encouraging people to celebrate the unexpected memories made in 2020, by capturing cancelled plans on custom-made jeans.

Fashion : Retail : Covid-19

News

PrettyLittleThing moves into gin production

The fast fashion brand has created a pink gin to raise the spirits of staycationers amid the pandemic.

Drink : Fashion : Travel

News

Bread simplifies beauty rituals for textured hair

Bread is a black-owned, natural haircare brand that aims to normalise untreated curls and coils.

Beauty : Health : Haircare

News

M.M.LaFleur loans clothing to women #ReadytoRun

The fashion brand is lending clothing to women running for public office, to support them and address the gender imbalance apparent in the US office.

Society : Fashion : M.M.LaFleur

News

Better Not Younger addresses the needs of mature hair

The new haircare brand targets both the signs and the root causes of ageing hair.

Beauty : Hair Care : Ageing

News

A new marketplace for unbranded luxury goods

Italic is a new members-only marketplace that lets consumers buy unbranded products made in the same factories as luxury brands.

Luxury : Retail : Product Design

News

Coal Drops Yard is London’s newest retail district

The shopping district has opened in King’s Cross with a host of independent retailers, restaurants and pop-ups on offer.

Retail : Fashion : Design

News

Beauty Futures Network Evening 2016: Joanna Tulej

London – Beauty brands should tap into more complex emotions as the industry converges with mental wellness.

Halt : The E-motional Economy : Joanna Tulej

Big Ideas

Skin-bleaching backlash

Global – Authorities in Ghana and a cosmetics company in India are fighting back against skin-bleaching products.

Backlash Brands : Beauty : Ghana

Big Ideas

Cannes Lions 2014 Show Report Part 3

In part 3 of LS:N Global's report on Cannes Lions 2014 we look at how advertisers are collaborating with artists and making data emotional.

Cannes Lions : Cannes Lions 2014

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