'Branding'

Thought-starter: Will resale shape the future of luxury?

Daily Signals

Thought-starter: Will resale shape the future of luxury?

Deputy foresight editor Kathryn Bishop explores how luxury brands and retailers are introducing buy-back and resale schemes to increase customer re...
Luxury : Retail : Recommerce
Ecover’s scentless range parodies perfume ads

Daily Signals

Ecover’s scentless range parodies perfume ads

The maker of eco-friendly cleaning and laundry products gets satirical to showcase the launch of its hypoallergenic range, Ecover Zero.
Advertising : Luxury : Cleaning
Thought-starter: Will age be the next frontier for inclusivity?

Daily Signals

Thought-starter: Will age be the next frontier for inclusivity?

It's time for brands to get informed of the nuances of ageing, writes Sarah Douglas, director of The Liminal Space.
Society : Diversity : Ageing
Carling’s new campaign spotlights LGBTQ football

Daily Signals

Carling’s new campaign spotlights LGBTQ football

The brewery brand has unveiled a new two-part campaign featuring players of LGBTQ-inclusive football team Black Country Fusion FC.
Drinks : Civic Brands : Beer
Storr facilitates peer-to-peer shopping

Daily Signals

Storr facilitates peer-to-peer shopping

A new digital marketplace allows anyone to open an online store with their phone and sell new, branded products directly to friends or followers.
Retail : Digital : Social Media
Thought-starter: Can brands promote life-long body confidence?

Daily Signals

Thought-starter: Can brands promote life-long body confidence?

From adolescence to menopause, brands are helping to alleviate the biological inconveniences of being a woman.
Female Futures : Wellness : Marketing
Thought-starter: Are shaving brands still relevant?

Daily Signals

Thought-starter: Are shaving brands still relevant?

With conversations surrounding body positivity gaining momentum, Josh Walker explores the shaving brands adopting a more inclusive language that ce...
Beauty : Wellbeing : Shaving
Thought-starter: How are brands building hype around beauty?

Daily Signals

Thought-starter: How are brands building hype around beauty?

Beauty brands are subverting the traditional codes of beauty partnerships by aligning with new cultural communities that tap into music influencers...
Beauty : Hype Market : Retail
Mazda’s latest ad campaign targets Hispanic consumers – in Japanese

Daily Signals

Mazda’s latest ad campaign targets Hispanic consumers – in Japanese

US – The automotive brand is focusing on the consumer demographic most ostracised by Trump’s administration.
Auto : Advertising : Culture
Subscription emails are thriving

Big Ideas

Subscription emails are thriving

Global – Contrary to popular belief, consumers are actively engaging with subscription emails from brands, according to a new report.
Advertising : Digital : Media
Ian McGarrigle: World Retail Congress

Viewpoints

Ian McGarrigle: World Retail Congress

The state of world retail in 2017.
World Retail Congress : E-commerce : Dislocated World
Steven Lammertink: Cirqle

Viewpoints

Steven Lammertink: Cirqle

How brands can connect with influencers and extend their reach among a target audience.
Steven Lammertink : Influencer Marketing : Cirqle
Suzie Wokabi​: SuzieBeauty

Viewpoints

Suzie Wokabi​: SuzieBeauty

How to appeal to Africa’s burgeoning beauty consumers.
Suzie Wokabi​ : Suzie Beauty : Kenya
LDF Network Evening 2015: Daniela Walker

Daily Signals

LDF Network Evening 2015: Daniela Walker

London – It’s okay for brands to be themselves, says Daniela Walker, LS:N Global senior journalist and author of our macrotrend Anti-authenticity M...
Advertising : Marketing Campaigns : Heritage
Staging a hoax

Big Ideas

Staging a hoax

Barcelona – Creative studio achos is showing how being the little guy can be fun, after it staged an elaborate hoax that stunned the creative ...
Achos : #creathieves : Hoax
US winemakers reach out to young mothers

Big Ideas

US winemakers reach out to young mothers

US winemakers reach out to young mothers
Wine : US : Mothers
British Gas expands crowdsourcing initiative

Big Ideas

British Gas expands crowdsourcing initiative

British Gas expands crowdsourcing initiative
British Gas : Crowdsourced : Open Everything
Chengdu sets the pace in luxury retail sales

Big Ideas

Chengdu sets the pace in luxury retail sales

Chengdu sets the pace in luxury retail sales
Louis Vuitton : Prada : BRICs
Selling direct to consumers online set for growth in Europe

Big Ideas

Selling direct to consumers online set for growth in Europe

US – Manufacturers of consumer grocery products are set to benefit from a new addition to the multi-channel retail marketplace.
Facebook : Procter & Gamble : Online Groceries
More than half of global consumers want better service

Big Ideas

More than half of global consumers want better service

More than half of global consumers want better service
Accenture : Service : BRICs
Heroes in the hood: Local ambassadors connect brands with communities

Daily Signals

Heroes in the hood: Local ambassadors connect brands with communities

Heroes in the hood: Local ambassadors connect brands with communities
Local Brand Ambassadors : Connect Brands With Communities : Community Advertising
WPP BrandZ Top 100 Most Valuable Chinese Brands 2014

Big Ideas

WPP BrandZ Top 100 Most Valuable Chinese Brands 2014

Now in its fourth year, the annual BrandZ ranking of China’s 100 most valuable domestic brands offers key insights into new consumer trends in the ...
China : Scandal : Ostentatious
The Make it Black campaign uplifts Black-owned businesses

Daily Signals

The Make it Black campaign uplifts Black-owned businesses

The Make it Black campaign established by the Pull Up For Change initiative unites nine beauty brands to fiscally support Black-owned business.
Beauty : Retail : Packaging
Learn: Covid-19 Contingency Planning

Daily Signals

Learn: Covid-19 Contingency Planning

Examine the immediate impacts of Covid-19 across key sectors, and the best-in-class case studies and future considerations for your organisation.
Covid-19 : Retail : Society
Gymshark’s educational workplace waste plan

Daily Signals

Gymshark’s educational workplace waste plan

Gymshark has introduced a recycling initiative to empower employees to better tackle their workplace waste.
Sustainability : Health : Society
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