LS:N Global

Big Ideas

Tourism boom sees luxury brands flock to Dubai

With tourism and retail spending booming, Dubai is attracting a flood of luxury brands.

Viewpoints

Why streetwear should challenge masculinity

It is vital for future clothing design to subvert and confront perceptions of maleness, writes brand consultant Ross Wilson.

New Masculinity : Male Identity : Identity

Micro Trends

The Irony of Fashion

The days of lofty art collaborations have gone. The latest branded fashion films have a much more humorous, playful and self-aware tone.

Fashion Film : Humour : Spoof

Viewpoints

Seth Godin : Channelling the power of consumer tribes

Author Seth Godin talks about channelling the power of consumer tribes.

Culture : Marketing : Seth Godin

News

Stat: TikTok ads have a positive impact on consumer trust

Despite TikTok’s chokehold on younger consumers, many brands remain wary about marketing on the platform. But a recent of poll of TikTok users show...

Social Media : Pop Culture : Retail

Viewpoints

Luxury brands must prepare to go local in China

Chinese luxury consumers are swapping global names for regional nuances, giving brands a new, hyper-local challenge, says Nick Cakebread, founder o...

Luxury : Youth : China

Big Ideas

Brazilian activewear brand plans expansion drive in US

Founded in São Paulo in 1988, activewear brand Track & Field is preparing an ambitious retail expansion push in the US.

Expansionist Brands : Activewear : Brazil

Viewpoints

The ageing consumer

Claire Nuttall, Founding Partner of Thrive Unlimited, on the opportunities ageing consumers present for food and drink brands.

Ageing : Old : Nutrition

Micro Trends

Office Stores

Through new technological and physical touchpoints, FMCG brands are exploring the workplace as a profitable retail opportunity.

Retail : Convenience : Co-working

Micro Trends

At The Source

The supply chain is increasingly coming into focus as consumers seek greater transparency and demand ethical behaviour from brands at every stage o...

Supply Chain : Transparency : Ethical

News

Stat: Hostility to foreign brands on the rise among Chinese consumers

Mainland China’s recent reopening, following the lifting of lockdown and the end of the travel ban, has renewed foreign brands’ interest in its con...

China : Emerging Youth China : State Of Luxury China

News

Stat: TikTok is an essential tool for music discovery

With many TikTok videos featuring popular music, research by MRC Data – commissioned by TikTok – finds that the app plays a key role in music disco...

Youth : Medai & Entertainment : Technology

News

Diesel personalises jeans with 2020’s cancelled plans

The fashion brand is encouraging people to celebrate the unexpected memories made in 2020, by capturing cancelled plans on custom-made jeans.

Fashion : Retail : Covid-19

News

PrettyLittleThing moves into gin production

The fast fashion brand has created a pink gin to raise the spirits of staycationers amid the pandemic.

Drink : Fashion : Travel

News

Bread simplifies beauty rituals for textured hair

Bread is a black-owned, natural haircare brand that aims to normalise untreated curls and coils.

Beauty : Health : Haircare

News

M.M.LaFleur loans clothing to women #ReadytoRun

The fashion brand is lending clothing to women running for public office, to support them and address the gender imbalance apparent in the US office.

Society : Fashion : M.M.LaFleur

News

Better Not Younger addresses the needs of mature hair

The new haircare brand targets both the signs and the root causes of ageing hair.

Beauty : Hair Care : Ageing

News

A new marketplace for unbranded luxury goods

Italic is a new members-only marketplace that lets consumers buy unbranded products made in the same factories as luxury brands.

Luxury : Retail : Product Design

News

Coal Drops Yard is London’s newest retail district

The shopping district has opened in King’s Cross with a host of independent retailers, restaurants and pop-ups on offer.

Retail : Fashion : Design

News

Beauty Futures Network Evening 2016: Joanna Tulej

London – Beauty brands should tap into more complex emotions as the industry converges with mental wellness.

Halt : The E-motional Economy : Joanna Tulej

Big Ideas

Skin-bleaching backlash

Global – Authorities in Ghana and a cosmetics company in India are fighting back against skin-bleaching products.

Backlash Brands : Beauty : Ghana

Big Ideas

Cannes Lions 2014 Show Report Part 3

In part 3 of LS:N Global's report on Cannes Lions 2014 we look at how advertisers are collaborating with artists and making data emotional.

Cannes Lions : Cannes Lions 2014

Big Ideas

All Saints’ new minimalism hits the high street

Al Saints : High Street : Minimalism

Big Ideas

Capital One plays the game with branded content

Facebook : Zynga : Banking

Big Ideas

Smelly teens drive innovation in the personal care market

Deodorant : Mintel : Grooming

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