'Branding'

Thought-starter: Are shaving brands still relevant?

Daily Signals

Thought-starter: Are shaving brands still relevant?

With conversations surrounding body positivity gaining momentum, Josh Walker explores the shaving brands adopting a more inclusive language that ce...
Beauty : Wellbeing : Shaving
Thought-starter: How are brands building hype around beauty?

Daily Signals

Thought-starter: How are brands building hype around beauty?

Beauty brands are subverting the traditional codes of beauty partnerships by aligning with new cultural communities that tap into music influencers...
Beauty : Hype Market : Retail
Mazda’s latest ad campaign targets Hispanic consumers – in Japanese

Daily Signals

Mazda’s latest ad campaign targets Hispanic consumers – in Japanese

US – The automotive brand is focusing on the consumer demographic most ostracised by Trump’s administration.
Auto : Advertising : Culture
Subscription emails are thriving

Big Ideas

Subscription emails are thriving

Global – Contrary to popular belief, consumers are actively engaging with subscription emails from brands, according to a new report.
Advertising : Digital : Media
Ian McGarrigle: World Retail Congress

Viewpoints

Ian McGarrigle: World Retail Congress

The state of world retail in 2017.
World Retail Congress : E-commerce : Dislocated World
Steven Lammertink: Cirqle

Viewpoints

Steven Lammertink: Cirqle

How brands can connect with influencers and extend their reach among a target audience.
Steven Lammertink : Influencer Marketing : Cirqle
Suzie Wokabi​: SuzieBeauty

Viewpoints

Suzie Wokabi​: SuzieBeauty

How to appeal to Africa’s burgeoning beauty consumers.
Suzie Wokabi​ : Suzie Beauty : Kenya
LDF Network Evening 2015: Daniela Walker

Daily Signals

LDF Network Evening 2015: Daniela Walker

London – It’s okay for brands to be themselves, says Daniela Walker, LS:N Global senior journalist and author of our macrotrend Anti-authenticity M...
Advertising : Marketing Campaigns : Heritage
Staging a hoax

Big Ideas

Staging a hoax

Barcelona – Creative studio achos is showing how being the little guy can be fun, after it staged an elaborate hoax that stunned the creative ...
Achos : #creathieves : Hoax
US winemakers reach out to young mothers

Big Ideas

US winemakers reach out to young mothers

US winemakers reach out to young mothers
Wine : US : Mothers
British Gas expands crowdsourcing initiative

Big Ideas

British Gas expands crowdsourcing initiative

British Gas expands crowdsourcing initiative
British Gas : Crowdsourced : Open Everything
Chengdu sets the pace in luxury retail sales

Big Ideas

Chengdu sets the pace in luxury retail sales

Chengdu sets the pace in luxury retail sales
Louis Vuitton : Prada : BRICs
Selling direct to consumers online set for growth in Europe

Big Ideas

Selling direct to consumers online set for growth in Europe

US – Manufacturers of consumer grocery products are set to benefit from a new addition to the multi-channel retail marketplace.
Facebook : Procter & Gamble : Online Groceries
More than half of global consumers want better service

Big Ideas

More than half of global consumers want better service

More than half of global consumers want better service
Accenture : Service : BRICs
Heroes in the hood: Local ambassadors connect brands with communities

Daily Signals

Heroes in the hood: Local ambassadors connect brands with communities

Heroes in the hood: Local ambassadors connect brands with communities
Local Brand Ambassadors : Connect Brands With Communities : Community Advertising
Stat: Fashion brands maintain consumer loyalty despite spending decline

Daily Signals

Stat: Fashion brands maintain consumer loyalty despite spending decline

New research from Centra reveals that consumer loyalty to fashion brands remains strong, even as spending decreases amid ongoing economic...
Fashion : Luxury : Brand
French fashion label APC branches out into beauty

Daily Signals

French fashion label APC branches out into beauty

Parisian ready-to-wear label APC has joined the ranks of fashion brands with beauty ambitions. The brand has introduced its debut bodycare line com...
Fashion : Beauty : Luxury
Freetree is bringing nature into web browsers

Daily Signals

Freetree is bringing nature into web browsers

With its graphic identity, Freetree, a browser extension that allows online shoppers to plant trees while making purchases, is aiming to bring the ...
Design : Media & Technology : Sustainability
Make it worth it

Big Ideas

Make it worth it

Global – L’Oréal Paris is highlighting its philanthrophic credentials with the launch of its Worth It Rewards programme.
L'Oréal : Civic Brands : Beauty
Building the future of content

Big Ideas

Building the future of content

US – AOL’s new live video studio is designed to revolutionise the way in which the media company creates branded content.
AOL : BUILD : Branded Content
Tourism boom sees luxury brands flock to Dubai

Big Ideas

Tourism boom sees luxury brands flock to Dubai

With tourism and retail spending booming, Dubai is attracting a flood of luxury brands.
Dubai : Middle East : Luxurians
WPP BrandZ Top 100 Most Valuable Chinese Brands 2014

Big Ideas

WPP BrandZ Top 100 Most Valuable Chinese Brands 2014

Now in its fourth year, the annual BrandZ ranking of China’s 100 most valuable domestic brands offers key insights into new consumer trends in the ...
China : Scandal : Ostentatious
The Irony of Fashion

Micro Trends

The Irony of Fashion

The days of lofty art collaborations have gone. The latest branded fashion films have a much more humorous, playful and self-aware tone.
Fashion Film : Humour : Spoof
Seth Godin : Channelling the power of consumer tribes

Viewpoints

Seth Godin : Channelling the power of consumer tribes

Author Seth Godin talks about channelling the power of consumer tribes. 
Culture : Marketing : Seth Godin
Starbucks establishes film production company

Daily Signals

Starbucks establishes film production company

Starbucks is venturing into entertainment with the launch of an in-house production company, Starbucks Studios.
Food : Drink : Media
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