'Branding'

All Saints’ new minimalism hits the high street

Big Ideas

All Saints’ new minimalism hits the high street

All Saints’ new minimalism hits the high street
Al Saints : High Street : Minimalism
Capital One plays the game with branded content

Big Ideas

Capital One plays the game with branded content

Capital One plays the game with branded content
Capital One : Pioneer Trail : Brand Exclusive
Smelly teens drive innovation in the personal care market

Big Ideas

Smelly teens drive innovation in the personal care market

Smelly teens drive innovation in the personal care market
Deodorant : Mintel : Grooming
Office Stores

Micro Trends

Office Stores

Through new technological and physical touchpoints, FMCG brands are exploring the workplace as a profitable retail opportunity.
Retail : Convenience : Co-working
At The Source

Micro Trends

At The Source

The supply chain is increasingly coming into focus as consumers seek greater transparency and demand ethical behaviour from brands at every stage o...
Supply Chain : Transparency : Ethical
Crypto-loyalty

Micro Trends

Crypto-loyalty

As cryptocurrencies edge into the mainstream, more and more brands are looking to them as a means to tap into the rewards and incentives market, w...
Retail : Digital : Finance
Can Fairtrade be saved?

Viewpoints

Can Fairtrade be saved?

Why brands should not abandon the ethical label scheme.
Food : Retail : Sustainability
Ana Andjelic: Four ways to survive and thrive in The New Value Economy

Viewpoints

Ana Andjelic: Four ways to survive and thrive in The New Value Economy

What should brands learn from collaborative economy startups?
AirBnB : Uber : TaskRabbit
Luxtainment

Micro Trends

Luxtainment

As spending moves online, luxury brands are exploring new content marketing opportunities that combine entertainment with expertise and acquisition.
Luxury : Retail : Entertainment
China Beauty Market

Markets

China Beauty Market

In order to access Chinese beauty consumers, brands must embrace bricks-and-mortar stores, niche brands and make-up for men.
Beauty : China : Luxury
L’Oréal tailors products for Chinese consumers

Big Ideas

L’Oréal tailors products for Chinese consumers

Cosmetics brand L’Oréal has begun tailoring its products to suit the needs of Chinese consumers in a bid to increase profits in the country’s $34bn...
Cosmetics : L’Oréal : Herbal
Blaise Bellville : Bridging the gap between brands and youth culture

Viewpoints

Blaise Bellville : Bridging the gap between brands and youth culture

Platform magazine director Blaise Bellville talks about bridging the gap between brands and youth culture. 
New Millennials : Blaise Bellville : Platform
How brands can use augmented reality to drive engagement

Big Ideas

How brands can use augmented reality to drive engagement

With the mainstream adoption of AR on the horizon, we examine four brands that are setting a precedent for how to use the medium.
Retail : Digital : Advertising
Brand Educators

Micro Trends

Brand Educators

Higher education is the next frontier for brands wanting to act as life-long partners to consumers.
Immortal Brand : Luxury : Education
Nic Yeeles: YouTube endorsements

Viewpoints

Nic Yeeles: YouTube endorsements

The CEO and founder of Peg on the opportunities and pitfalls of YouTube star brand endorsements. 
Nic Yeeles : Peg : Youtube
Localised Luxury

Micro Trends

Localised Luxury

The sharp rise in spending power of the BRIC nations of Brazil, Russia, India and China, especially the latter, is creating new opportunities and e...
Heritage : Stores : Glocal
In future, the only luxury will be a clean conscience

Viewpoints

In future, the only luxury will be a clean conscience

Walpole CEO Helen Brocklebank discusses its recent Sustainability Manifesto, luxury brand stewardship, shared goals and a home delivery backlash.
Luxury : Sustainability : Manufacturing
Stat: US Gen Z spending shows resilience despite economic concerns

News

Stat: US Gen Z spending shows resilience despite economic concerns

Piper Sandler’s 2024 Taking Stock with Teens survey has revealed that, despite 67% of US teens believing the economy is worsening, their spending i...
Society : Youth : Finance
Skims launches star-studded campaign to celebrate WNBA partnership

News

Skims launches star-studded campaign to celebrate WNBA partnership

Kim Kardashian’s shapewear and clothing brand Skims is now an official underwear partner of the WNBA and launched a new campaign in May 2024 featur...
Sport : Fashion : Beauty
Stat: Scientific skincare shoppers are a growing market

News

Stat: Scientific skincare shoppers are a growing market

Consumers are adopting a more scientific approach to skincare, searching for specific ingredients that can target their needs.
Beauty : Media & Entertainment : Retail
Revlon drops hype beauty collection on StockX

News

Revlon drops hype beauty collection on StockX

Cosmetics brand Revlon is experimenting with drop culture through the launch of an exclusive make-up collection by musician and brand ambassador Me...
Beauty : Retail : Media & Entertainment
Baidu is making its autonomous driving software open-source

Big Ideas

Baidu is making its autonomous driving software open-source

Beijing – The Chinese technology company hopes the project will help to fast-track the development of the autonomous car market.
Automotive : Technology : Design
Emily Medd: SEEN Connects

Viewpoints

Emily Medd: SEEN Connects

Why influencer marketing is no longer the preserve of the big brands.
SEEN Connect : Influencer Marketing : Emily Medd
Facebook solution

Big Ideas

Facebook solution

Global – Facebook is launching a new version of Facebook Offers designed to prevent users from leaving the app as they navigate.
Facebook : Discounts : Facebook Offers
Comfy cups

Big Ideas

Comfy cups

Global – The sports bra market is booming as more women opt for comfort and function over style.
Underwear : Athleisure : Millennials
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